INVITATION TO QUOTEDate:26 / 04 / 2016
COPYWRITING SERVICES FOR INVEST LIVERPOOL CITY REGION SECTORS
ABOUT US
Liverpool Vision is the city’s economic development company which integrates economic development and investment, through our Invest Liverpool team to accelerate the city’s growth and build a sustainable economy.
liverpoolvision.co.uk
invest-liverpool.com
Invest Liverpool is the Mayor of Liverpool’s inward investment organisation focussed on marketing Liverpool as an investment destination, attracting new business and growing existing businesses.
The attraction of new businesses to the city region makes up a significant proportion of the activities of the team. The ability to provide accurate and current information across a wide range of location factors is crucial in assisting a business in location decision making.
Marketing Liverpool is the city’s destination marketing organisation (DMO).
The company was established in 2013 and is a division of Liverpool Vision. It is responsible for communicating the city’s brand positively and imaginatively to local, national and global audiences.
We work with our partners in business, cultural organisations, educational institutions and community groups to promote the city as a place to live, work, visit, invest and study.
Marketing Liverpool has an impressive track record in attracting major conferences and events, increasing the number of visitors and improving Liverpool’s reputation as a leading UK business destination.
BACKGROUND CONTEXT
Until recently all local authorities marketed their own investment offering though their own marketing channels and under their own local authority brands.
As part of a new place marketing bid, the six local authorities of Liverpool City Region (Liverpool, Wirral, Sefton, Halton, Knowsley, St Helens) are now working together and will be promoting the investment offer of the city as one. This brand is ‘Invest Liverpool – Advancing the City Region’.
The sectors within this will also be promoted in the context of the City Region.
EXISTING CONTENT
As it stands the local authorities that make up Liverpool City Region currently have their own literature. Each piece is written differently and tells a different story depending on the borough it isbeing marketed by.
REQUIREMENT OVERVIEW
Brochure copy for 3 x sectors (Advanced Manufacturing, Energy & Environment, Creative and Digital)
Marketing Liverpool has been commissioned to undertake the marketing activity for the ‘advanced manufacturing’, ‘energy and environment’ and ‘creative and digital sectors’ for the city region.
We are currently undertaking a new direction in the marketing of specific sectors within the city region. This includes a more ‘drilled down’ offer and places the sectors within a city region context.
We require copy for a brochures for each of these sectors, and this will follow the tone of voice set for the website (copy can be provided).
Most of the facts and figures will be provided however it is essential that the writer has a business writer background and is able to disseminate from chunks of material where necessary of what is of interest to an investor and can provide helpful incite and direction in what should be included within the brochure copy.
The writer must be able to condense information in to readable and digestible chunks. Digestible bits and not ‘chapter and verse’.
General Liverpool investment information such as economic strength, logistics, cost-effectiveness, work force stats etc (if not sector specific) should also be included as scene setting – we have this it will be a case of re-writing to relevant style.
Teaser literature
A small teaser will be given at IFB2016 to encourage people to find out more about each core sector to generate interest and encourage calls to the Invest Liverpool City Region teams. The copywriter should be provide selected copy and facts for this based on their understanding of the the core sector for each piece.
GUIDANCE:
- ENGAGING – Tone should be interesting but not too text heavy. The information should be easily communicated in a way that entices the readers to want to find out more.
- STRONG PERSONALITY – Copy for Invest Liverpoolshould be strong and portray that Invest Liverpool are experts and the go-to people if you are considering investing in Liverpool in the advanced manufacturing sector.
- INTERNATIONAL –Where possible, present the city in a global context and strength
- TONE - Copy should be engaging, accessible and knowledgeable, not dry.
I would like to draw attention to the use of the LEP content and copy
MESSAGING:
Advanced Manufacturing: We are pushing the innovation, research and design offering to the advanced manufacturing sector.
Energy and Environment: Unique set of physical assets (offshore wind, tidal energy, development of hydrogen network, maritime engineering capability, quayside sites, etc.) coupled with leading innovation and expertise.
Creative and Digital - It is a flourishing and growing sector with a supportive community/strong networks. Second fastest growing tech cluster in UK. Strength of gaming sector/Studio School and developing VR expertise
Physical clusters at Baltic and at Daresbury plus Health tech cluster
Large talent pool. Variety of purpose built studios and incubation space with lowest net effective rent of any UK cities
COPYRIGHT & USAGE
Copy provided may be used across the range of Marketing Liverpool’ and Invest Liverpool’s printed and digital platforms including, websites, social media, magazines, city-dressing and printed materials.
Marketing Liverpool requires full rights to the copy to use as we wish. This may include making copy available to external partners.
The selected company or individual is not permitted to subcontract the work.
RESPONSE REQUIRMENTS
Copywriters expressing interest in this work should provide the following information:
REQUIREMENT / Evaluation Weighting1 / Brief proposal addressing how you would approach the task, with examples of your work which you feel matches the brief / 50%
2 / Skills and qualifications / 40%
3 / Breakdown of all costs / 10%
SUBMISSION INSTRUCTIONS
The deadline for this ITQ is Midday on Wednesday 4th May 2016.Responses to this ITQ should be submitted by e-mail to Francesca Brown at tween 11am and 12pm on Wednesday 4th May 2016. Please include the following as the subject of the e-mail:
“ITQ Response for Copywriting Services for Invest Liverpool City Region Sectors”
TERMS AND CONDITIONS
Any contract awarded as a result of this ITQ will be subject to the following terms and conditions.
TIMESCALES
ITQ issue date: 26th April 2016
Deadline for requests for clarification: by no later than 12.00 midday on Thursday 28thApril 2016to Tony Mitchell at
LV responds to clarification requests: by 12.00 midday on Friday 29th April 2016. Responses to these questions will be published on the LV website and all invited parties will be informed of their publication.
Deadline for ITQ responses: 12.00 Midday on Wednesday 4th May 2016.Responses to this ITQ should be submitted by e-mail to Francesca Brown at between 11am and 12pm on Wednesday 4th May 2016. Please include the following as the subject of the e-mail:
“ITQ Response for Copywriting Services for Invest Liverpool City Region Sectors”
Marketing Liverpool aim to score the submissions and appoint the selected copywriter byMonday 9th May 2016.
ITQ TitleCopywriting Services for Invest Liverpool City Region Sectors
Appendix 1
Supplier Information
At Liverpool Vision we appreciate the amount of hard work that can go into submitting tenders. We therefore request that in answering the questions in this Appendix 1, you provide only very brief information. This will give us a much better understanding of you as a potential supplier to us.
Please expand the rows to suit.
Company Name (and Registration number if applicable)Status (limited, self-employed, partnership, etc.)
Contact details
Locations (including where the service would be provided from)
Year of incorporation
Turnover (most recent, plus forecast)
Staff (including total number, subcontractors, etc)
Associations (partnerships, group, holding, parent, company, subsidiaries)
Accreditations / Memberships / Awards
Insurance (details of relevant insurances held)
Previous dealings with Liverpool Vision (current, past, tenders, contracts)
Other relevant information