International Business Program Annual Report

July 1, 2012 – June 30, 2013

The World is Our Classroom

Jeffrey Michelman, Ph.D.

Director

Kate Mattingly Learch, MBA

Associate Director

June 18, 2013

EXECUTIVE SUMMARY

2013 was the second full year of the IB Flagship program under Jeff Michelman’s sole leadership and the second year of limitations in funding. This year also was significant with the departure of long time Study Abroad Director Anne Sheridan Fugard and the promotion of Kate Mattingly Learch to the position of Associate Director of the International Business Flagship. This new role both elevates this position and more clearly identifies the strategic role of the Associate Director. Further,this change more clearly articulates many of the activities that Anne Sheridan Fugard had taken on over the years. Highlights include:

Graduate Programs

  • GlobalMBA Cohort 11graduated (29 students), Cohort 12 begun (20 students).
  • Scholarships
  • Coggin Fellowship = $14,000 (n=2, cohort 11; 2 cohort 12)
  • Schmidt Fellowship = $2,500 (n=1, cohort 11)
  • Created Elizabeth M. Head GlobalMBA Fellowship
  • Admitted 7 UNF students for cohort 13, including 4 minorities.
  • GlobalEntrepreneurshipMBA graduated first student.
  • Ibero-AmericanMBAwas discontinued.
  • Italy faculty lead study abroad filled with20 students.
  • Completed the APC process to make the MBA concentration in International Business both more flexible and encourage study abroad.

Undergraduate Programs

  • A first-time offering of the 4-week summer program, Coggin in China, which was offered by our partner Beijing International Studies University in Beijing, China.
  • Admitted 7 students (three of which are Jacksonville Commitment students, two from Terry Parker High School and one from First Coast High School) into first Dual Degree Program with Euromed Management (Marseilles, France) with starting date of fall 2013.
  • Completed first year of Euromed double degree with 3 inbound students, and admitted 5 inbound students for 2013/14.
  • Agreed on framework for double degree programs with the University of Valencia and Hochschule Bremen.
  • 51 international business internships completed, 11 (19.60%) of which were done internationally.
  • Awarded fourth Annual Steven K. Paulson Outstanding International Business Student Award.
  • Completed the APC process to require a minimum month-long academic experience for all International Business Majors.

Study Abroad Programs

  • Held the second bi-annual safety training for study abroad, which included participation by VP and General Counsel Karen Stone, AVP of Compliance Joann Campbell, International Center Director Tim Robinson, 15 faculty (including two from other colleges), and the IB Flagship staff.34 Coggin students participated in Coggin semester abroad programs.
  • Kate Mattingly Learch implementedprogramming to enhance semester study abroad experience as part of CCBL Community Scholars Program.
  • Scholarships
  • Babcock = $6,000 (n=4)
  • Cascone = $2,000 (n=1)
  • VanVleck = $6,000 (n=6)
  • Johnson = $500 (n=1, summer 2013 internship)
  • TABSA = $2,300 (n=3, 1 fall 2012 internship; federal grant)
  • FIPSE = $3,000 (n=1; federal grant)
  • 170 Coggin students participated in 9 short-term study abroad programs.
  • Shift from 10-day study abroads to longer duration month-long “Coggin-in” Programs (almost half of students chose to complete longer duration programs)
  • 81 students participated in one of 5“Coggin-in” summer programs.
  • 89 students participated in one of 4 faculty lead programs.
  • Celebration of Study Abroad during International Education Week (100 students participated) in conjunction with separate events offered by the International Center.
  • UNF was ranked 12th in our Carnegie Class for short-term study abroad with 411 students. 176 (43%) participated in Coggin College of Business Programs.
  • UNF was ranked 25th in our Carnegie Class for total number of study abroad students with 485 students. 244 (50%) participated inCoggin College of Business Programs.

Faculty Development and Scholarship

  • Completed the 13th Annual International Business research Conference.
  • Conference co-sponsored with the University of Warsaw School of Management.
  • Co-sponsored with the Coggin Center for Sustainable Business Practices.
  • Keynote Address by Giselle Weybrecht, author of ‘The Sustainable MBA: The Manager’s Guide to Green Business’ and faculty training session the evening before the conference.
  • 65 participants, 22 research papers, 2 keynotes, and 3 panelsincluding 12 participants from 6 foreign countries including China, Austria, Germany, Sweden, Argentina and Canada
  • Seven Coggin faculty taught at exchange partners for a week or more and seven foreign faculty taught in Coggin for a week or more including Waldemar Koziol from the University of Warsaw for 6 weeks.
  • UNF plans to sponsor KonstantinKostin as a Fulbright Scholar in Fall 2013.

Community Outreach

  • Jeff Michelman continues to participate on the board of the Florida Network for Global Studies (SUS Schools coordinating efforts on globalization education programs).
  • Continued support for the Great Decisions program at Ponte Vedra High School and at Fletcher High School (8 UNF faculty involved).
  • IB Flagship Program continued to participate inGreat Decisions program at the Jacksonville Main Library (8 UNF faculty involved).
  • Jeff Michelman continued as chair of the Ponte Vedra High School Academy of International Business and Marketing Community Advisory Board.
  • Hosted aercruitin/partnership lunch at UNF for 40 Ponte Vedra School students and teachers.
  • Advised the UNF College of Arts and Sciences leadership on Study Abroad Programs.
  • Advised the UNF College of Computer Science, Engineering and Construction leadership on the development of double degree programs.
  • Jeff Michelman made presentation on the Euromed Management/UNF double degree program to language teachers from the Duval County School District, and to students and teachers at First Coast High School, Terry Parker High School, Wolfson High School and The Bolles School.

Other

  • Formed and implemented first International Business Flagship Faculty Advisory Council.
  • Completed an agreement with ImportGenius of Phoenix, Arizona to make all International Trade and shipping data available to all UNF students, faculty and staff, through MyWings. This software is the commercial version without limitations and can be accessed by anyone, anywhere who has access through the MyWings portal. The rollout on this partnership is scheduled for fall 2013.
  • The IB Flagship continued in a leadership role in developing a UNF Confucius Institute.
  • Jeff Michelman was recognized as the Distinguished Professor runner-up by UNF faculty, largely for his efforts in International Business.
  • Pieter de Jong was recognized by the International Council with the Outstanding International Leadership Award.

Introduction

In order to understand this annual report, one must understand the goals of the International Business (IB) Flagship Program. In brief, Coggin’s IB program seeks to be a thought leader in international business education. The first goal is to infuse international business content throughout the entire Coggin curriculum. This is important because no business may accurately be described as “domestic” today. Yet, few business schools have adjusted their curricula to that reality. In addition, internationally focused co-curricular activities will augment the curriculum changes. The second goal is to increase significantly the number of students studying abroad, as well as increasing the length and depth of their experiences. Even with increased coverage of international issues in the classroom, students should go abroad to better understand the complexities, opportunities and challenges of doing business internationally. The third goal is to increase faculty scholarship and expertise in the international aspects of their disciplines. The fourth goal is program promotion, which includes both advertising program activities to students and marketing the UNF International Business program throughout the national and international academic communities, in order to raise its profile and status.

To help to better understand the structure of the International Business Flagship an extended organizational Activity Chart is presented as Appendix A. This represents a complete re-organization for AY 2013/14 with the promotion of Kate Mattingly Learch to Associate Director and the hiring of Katrina Machorro as a new Study Abroad Advisor. This hire was a critical part of the strategy to continue to increase the duration of study abroad experiences as presented in Appendix B.

The International Business Flagship Program is unique when compared to all other UNF Flagship Programs because it is not housed in a department. Rather from its very beginnings, International Business was seen as a discipline that both enhances and benefits from many programs within the Coggin College of Business and throughout the UNF Campus. For this reason the job of the Director of the International Business Flagship Program is more like a department chair who must be on campus throughout the year rather than one who engages in ad-hoc projects, discretely defined problem solving and leadership. These activities are more clearly defined in Appendix C.

When the IB Flagship Program was originally proposed there was a need for ongoing support of four primary areas: 1) faculty development and enhanced understanding of globalization, 2) faculty involvement in short-term study abroad, 3) community engagement and student recruiting and 4) student scholarships. The first three items have presented challenges for the flagship during the past two-year period since funding was reduced. However, through continued support from Academic Affairs, the Coggin College of business and austerity measures, program expansion has continued. Support from both Academic Affairs and the Coggin College of Business through E&G funding will remain critical until private funding is forthcoming. The Budget proposal for the 2013/14 Academic Year presented in Appendix D is based on a commitment from the Coggin College of Business for sustained funding and a request for support from Academic Affairs. In contrast, item four is of critical importance for the IB Flagship Program to continue to increase the duration of study abroad experiences. Although the SAILS program has been a critical facilitator of enhanced study abroad opportunities,it is only one venue for supporting students. The development of double degree programs, in particular, will continue to require increased numbers of dedicated study abroad scholarships for Coggin students. The establishment of Elizabeth M. Head Fellowship for GlobalMBA students is a critical step for increasing the viability of outstanding students participating in these unique experiences.

In 2012/13 we experimented with a number of new initiatives centered on four key themes: 1) enhancing the depth of International experiences among Coggin faculty and students, 2) enhancing the recognition of the IB Flagship program in the college, across the university and throughout the community, 3) creating opportunities and enhancing the demand for a unique variety of study abroad opportunities 4) improving the recognition of the importance of global issues both on campus and within the First Coast community.

This report follows the template distributed in 2007. We apologize in advance for the redundancies in sections 1 and 3. Also, we have been calling our “benchmarks” “activities,” so we have mixed the terms below.

Section 1: Benchmarks (Activities)

The IB flagship program’s activities fall into four main categories: a) academics and co-curricular activities, b) international academic experiences for students, c) faculty scholarship and teaching experiences, and d) program promotion and administration. Each activity has one or more associated efforts and/or metrics. This section describes these four points in detail, highlighting the four required points from the Flagship Program Annual Report Outline provided by Academic Affairs. We understand that fully achieving any particular activity will require several years in most cases.

a. Academics and Co-Curricular Activities

  1. Curriculum reviews related to study abroad(According to numerous surveys, the most important impediment to study abroad in the US is the lack of flexibility to allow the use of study abroad credits towards graduation. As a result, this point addresses this particular issue). Progress made, but not fully achieved.We continue to develop new programs; add exchange partners; work with the department of Languages, Literatures and Cultures to increase student demand; and increase the number of month-long Coggin Summer Programs in the knowledge that we will overcome these short-term problems. No funds were budgeted or spent in this activity, which supports the goals of curriculum internationalization and increasing the number of students studying abroad. However, in 2013 we plan to use funds from a Federal grant to send the chair of Languages, Literatures and Cultures, Dr. Patricia Geesey, to Euromed Management along with Associate Director Kate Mattingly Learch. Because this program is really a partnership with the Department of Languages, Literatures and Cultures, we believe that this is the best way to enhance curriculum development. $5,000 has been budgeted for this activity.

In 2012 the IB Flagship team began a process that facilitates the strategic development of new and different study abroad offerings. In this area we continue to support the Department of Languages, Literatures and Cultures’ effort to develop its Chinese Language program and began the development of our first Double Degree program at the Undergraduate level with Euromed in Marseilles, France. Further we began our fifth summer program with Beijing International Studies University in Beijing, China.

Location / Partner / Years in Existence / Students Participating in Summer 2013
Paris, France / EBS-Paris / 6 / 19
Rosario, Argentina / University of Austral / 5 / 12
Marseilles, France / Euromed Management / 4 / 18
Cologne, Germany / Cologne University of Applied Sciences / 4 / 13
Beijing, China / Beijing International Studies University / 1 / 19

In addition, in 2011, along with both the Department of Languages, Literatures and Cultures and our partner Baden-Wuerttemberg Cooperative State University Mosbach in Bad Mergentheim, Germany, Kate Mattingly Learch developed a 3-month German Language immersion program that had participation of 5 and 10 students respectively during its first two years. Students complete Beginning German I prior to beginning the program and then complete Intermediate German II bythe end.

The launch of the Ibero-AmericanMBA, offered in partnership with the Logistics Flagship Program, gave UNF its first bilingual degree program. Unfortunately recruiting for this program both domestically and abroad proved to be challenging and in October we chose to discontinue the program. In addition, an MBA Program in Global Entrepreneurship was being developed with EBS London, England, and EBS Paris, France. Unfortunately challenges with EBS London over the two year history of the program make it likely that program structure will change for fall 2014. Approximately $8,000 was spent on both the undergraduate and graduate initiatives through travel by Jeff Michelman and to London, Paris and Bad Mergentheim during the past year.

  1. Infusion of IB content throughout the curriculum. Progress made, but not fully achieved. The process of integrating international content throughout the curriculum continues. The following examples provide evidence of the advances made in this area. First, external issues, such as the international harmonization of accounting standards, are making it easier to do so, even in that traditionally US-focused discipline. Second, textbooks, across disciplines, are also doing a better job of integrating IB content throughout, rather than relegating it to a chapter or two at the end of the text. This is an indication that Coggin was a thought leader to infuse IB years ago. Finally, the decision by the Department of Marketing and Logistics to drop the International Marketing course in favor of letting students choose among a variety of International courses is recognition, by the Marketing faculty, that they believe the internationalization of Coggin marketing courses had occurred. No funds were budgeted or spent in this activity. This activity supports the goals of curriculum internationalization and increasing the number of students studying abroad.

Perhaps the most significant initiative in this area was recognized in early 2013 with the creation of the International Business Flagship Faculty Advisory Council. This Council is made up of faculty throughout Coggin and has already begun to advise on critical issues, such as study abroad, scholarships and staff hiring. IB Flagship team began to develop college-wide frameworks for both the infusion and integration of international topics across the curriculum. The first major initiative in this area was the launch of IBWeek[1] in February 2009.This initiative was successful because it both increased recognition of IB on the campus and in the community by bringing in cross-disciplinary speakers, such as Admiral Jim Stavridis. However the yearly cost of approximately $7,000 as well as staff time required to support the activity made us decide to replace this with the development of activities taking place during International Education Week. During 2013/2014 we plan to invite speakers to campus on an ad-hoc basis with a budget of $1,000.

2A.Although not a goal of the original IB Flagship proposal, double degrees at the undergraduate level are now an importance part of the IB Flagship strategy. Ongoing. In 2009 the IB Flagship program began a partnership with Euromed Management to develop our first double degree program at the undergraduate level. In May of 2010, with Euromed’s sponsorship we joined the TransAtlantic Schools of Business Administration Alliance (TABSA) with the primary goal of developing double degree programs in Europe. The double degree program with Euromed has received SACS approval and now has 7 freshman beginning at UNF in fall 2013, 5 juniors beginning at UNF from Euromed in the fall 2013 semester and 3 seniors scheduled to complete their studies in the summer of 2014. Preliminary development of double degrees with the University of Valencia and Hochschule Bremen is on track for matriculation of students in fall 2015, and discussion have advanced with the final TABSA partner University of Hertfordshire for a potential program beginning in fall 2016. Additional programs are planned over the next ten years for Argentina, Chile, China, New Zealand, Turkey, Australia and the United Arab Emirates.

  1. GlobalMBA[2]. Achieved. The GlobalMBA is a four-university double-degree program. Each university selects up to ten students, who then study together as a cohort spending one semester in each country (Germany, Poland, China, and USA). This program was re-launched in fall 2007 after a 2006-7 hiatus to allow for processing the SACS accreditation documentation and replacing the original French partner with a Chinese partner (the French university withdrew from the program in summer 2006). The program, however, is now a truly “GlobalMBA” degree.

The 2013 (will begin in fall 2013) UNF cohort includes7 students from University of North Florida, University of Central Florida, University of South Florida, and Florida State University.The UNF cohort will join students from Germany, Poland and China.