Intergallery.com – Factssheet

  • Branded Premium Domain
  • Domain comes with additional domain names like intergallery.london
  • WordPress CMS with bespoke features and plug-ins to serve specific needs of the business and sector.
  • Fully responsive design
  • SEO friendly clean page structure
  • Structure:

A fully automated ecommerce website which is enhanced with marketplace-like features.

The CMS houses three specific account types with their own extremely user friendly bespoke features:

  • Admin
  • Customer
  • Seller
  • Fully automated trade cycle
  • Automated emails to all three user types at the appropriate touchpoints. Including post-sale feedback request, linked to Survey Monkey.
  • Automated formula calculating sales price to maximise profit
  • Fully integrated courier serviceusing API:
  • Live query of delivery charges
  • Courier booking from InterGallery account
  • Full order tracking and auto email updates
  • Integrated and branded World Pay checkout.
  • “TRY IT IN A ROOM” feature to support buying process
  • Relevant social media accounts:
  • Facebook
  • Twitter
  • Pinterest
  • Google+
  • Lead generation tools:

E-newsletter sign-up box on each page, integrated with Mail Chimp.

Magazine section to serve content marketing and lead generation aims:

  • Genuine blog posts
  • RSS feed posts
  • Embedded videos
  • Embedded quizzes and other engaging content
  • WP ProQuiz lead generation plug-in
  • Digital Marketing tools and features:
  • Google Tag Manager – enables sophisticated tagging without the need of HTML expertise
  • GTM for WordPress plugin – enables Google Tag Manager use and testing directly from the CMS
  • Google Analytics
  • On-site events listening: document downloads, video views, link clicks
  • E-commerce tracking: product view, add to cart, purchase
  • Google AdWords
  • Google Remarketing
  • Facebook Advertising
  • Google Merchant account
  • Google Webmaster Tools account
  • Survey Monkey account
  • Mail Chimp account
  • Scalability:

Fully set up for international trading

Fully set up for product development of limited edition prints/photography/digital art

  • InterGallery.com website soft launch: 01/07/2015
  • Active Artists:18
  • Artworks: 91
  • Business level: start-up
  • Started basic AdWords and Facebook lead generation marketing campaigns on 23/09/2015
  • Average monthly sessions from last quarter: 787
  • New: 613
  • Returning: 174
  • USP: extremely user friendly platform for both Artists and Customers, specific features to suit the art sector, fully automated, integrated insured delivery of artworks.
  • Owner help after sale: 3 months

Running expenses:

  • Core running costs/month (excluding advertising and marketing expenses): £40
  • Income: £350 (in January 2016)