Integrated Communications Planner

Location: London or Sydney
London Salary: Circa £44kper annum
Sydney Salary: Circa AUD $90Kplus

9.5% super annuation

Integrated Communications Planner – The Role

As an Integrated Communications Planner at World Animal Protection you will drive strategic global integrated communication approaches that move the world to protect animals.

With responsibility for ensuring there are effective communications and engagement strategy and plans in place for key global campaigns, this role has a global remit and also works acrosscommunications, marketing, fundraising, brand, digital and campaign disciplines.

Working with your global colleagues and technical leads, you will develop audience-focussed communications and engagement plans which build from the principles of our brand strategy and our theory of change, ensuring effective integration across multiple disciplines to optimise audience engagement and deliver against objectives.

You will be an experienced communications professional familiar with engaging public audiences, buildingbrand presence and getting our message out in cost effective and compelling ways.

A strong project manager, you will maintain top-level oversight of strategic campaigns, ensuring robust communications plans and schedules are in place to support these, as well as guiding and leading virtual teams to help develop and implement these.

You will also monitor and evaluate the effectiveness and impact of communication plans, sharing learnings to refine future approaches.

With strong written and verbal communication skills, you will be confident in working collaboratively with senior management across the organisation and beyond to deliver effective engagement on and creative responses to the briefs on which you work.

Integrated Communications Planner– Requirements

You will be an experienced communications professional with strong project management skills, accustomed to an integrated, multi-disciplinary approach of working. You must have experience of developing complex communications strategies and plans.

You will have a track record of co-ordinating and scheduling projects that are delivered on time, on budget and on brief.

You will also have first class analytical, interpersonal and organisational skills as well as the ability to build and maintain excellent working relationships across a matrix structure and global network.

Confident overseeing multiple assignments, you will be adept at developing and implementing innovative solutions to problems too.

Keen to take your communications career to the next level? Join us as Integrated Communications Planner, where your career will have a positive global impact.

Who are we?
We are World Animal Protection.
For over 50 years we have moved the world to protect animals.

We protect animals because we believe a sustainable future for the planet can only be achieved if both animals and people are part of the solution.

We stop the exploitation of wild animals for entertainment and profit. We protect pets and working animals in communities across the globe. We campaign for better farm animal welfare and fight against factory farming. We also help animals when disaster strikes.

Our vision is a world where animals live free from suffering. We are working to help people to see how important animals are to all of us.

We are determined to influence decision makers to put animals on the global agenda and inspire people to change animals’ lives for the better. Today we’re working on projects to end animal suffering by helping governments and communities to protect and care for their animals.

Join us and together we can move the world for animals.

Integrated Communications Planner– How to Apply

If you want to be part of a dynamic organisation that values people as individuals, as well as inspires and motivates its employees to succeed and expand their talents, then please send a copy of your CV and cover/motivation letters addressing your skills and experience relative to the role to us via the link.

Please note that all candidates must have the right to work in the country in which they are based. We will not be able consider candidates who do not have the eligibility to work in the country in which they are based.

As we often receive a large number of applications from experienced and qualified candidates we will generally give priority to those who can demonstrate that they meet all of the essential criteria listed. It is important that you show how you meet all the essential criteria and your application will be stronger if you show that you meet at least some of the desirable criteria.

Due to the large volume of applications that we receive, we will not be acknowledging receipt of your application. If you do not hear from us within three weeks of the closing date, please consider your application as unsuccessful.

World Animal Protection is committed to providing equal opportunities for everyone regardless of their background. We value diversity and welcome applications from all sections of the communities.

We kindly request Recruitment agencies should not approach us for this role as we will be considering direct applications.

Our new name is World Animal Protection. We were known as WSPA (World Society for the Protection of Animals).

Job Description

INTEGRATED COMMUNICATIONS PLANNER

We are World Animal Protection.
We end the needless suffering of animals.

We influence decision makers to put animals on the global agenda.

We help the world see how important animals are to all of us.

We inspire people to change animals’ lives for the better.

We move the world to protect animals.

World Animal Protection is a truly global organisation, working in over 50 countries across the world, with offices in every continent. Our vision is a world where animal welfare matters and animal cruelty has ended We protect animals because we believe a sustainable future for the planet can only be achieved if both animals and people are part of the solution.

Job Title:Integrated Communications Planner
Reports to:International Director Marketing & Communications
Reportees:Nil
Budget holder:No / Location:London or Sydney
*Technical/Professional Accountability to:Nil
*Technical/Professional Reports: Nil
Global/Local1: Global

Main Purpose of the role

This position plays a pivotal role in developing global strategic, integrated communication approaches which move the world to protect animals. The role plays a key role in ensuring an integrated communications approach to engage public audiences, build our brand presence and get our message out in cost effective and compelling ways, with a strong emphasis on mobilising the public to achieve our global campaign goals. Working across a range of programme areas and global campaigns with our international and country offices, the role will use their grasp of audience insight, up-to-date knowledge of engagement techniques and in depth knowledge of the external environment in which World Animal Protection operates to maximise the impact of communications.

Accountabilities

  • The Integrated Communications Planner is ultimately accountable for the effective planning, development and implementation of integrated marketing and communication strategies and plans which draw on the expertise of international and country offices to deliver public engagement outcomes for our global campaigns
  • The role is accountable for making sure work is coordinated, delivered on time and has been developed in collaboration with key stakeholders
  • The role holder will comply with the organisation’s policies and procedures.

Duties and Responsibilities

Functional

  • Partner with assigned programme areas to lead the development and implementation of World Animal Protection’s global campaign communication strategies and plans to achieve public engagement and mobilisation outcomes
  • Develop plans which ensure continuity of new and existing supporter journeys to engage and retain supporters on a long-term basis
  • Ensure campaign communication strategies and plans are aligned with the overall World Animal Protection global communications strategy and the global campaigns strategy
  • Actively participate in building our brand and maintain the integrity of our brand to support our profile, lead generation, income and engagement
  • Contribute to and maintain a global integrated planning calendar which maps out key activities and helps guide planning and resource allocation
  • Work closely with all functions within the global communications team – brand, digital, media, internal communications and with 14 country offices - to ensure the full communications mix is considered and integrated into our campaign strategies and plans, enabling success and maximising impact
  • Work closely with campaign leads to ensure communication strategies and plans meet and deliver campaign objectives
  • Ensure effective monitoring and evaluation processes so the effectiveness of communications can be analysed against the organisation’s strategic objectives and delivering change for animals
  • Develop and maintain strategic planning calendars, schedules, tools and systems to track delivery against objectives, deadlines and budget
  • Monitor current trends and developments in relevant areas to take advantage of short-term tactical campaign communications opportunities which contribute to the organisation’s goals
  • Provide strategic communications advice and input to communications and campaigns steering groups and integrated campaign teams, as well as actively contribute to global workshops and strategy groups as the communications lead for campaigns
  • Work closely with fundraising teams to ensure income generation is considered in campaign planning

Finance

  • While the role has no financial accountability, tracking of budgets is required to ensure campaign delivery remains within budget, offers value for money and is cost effective

Organisational responsibilities

  • Delivery of World Animal Protection’s Global Strategy across the core themes of Mission, Movement & Transformation in a global, matrix environment
  • Actively participate and support the organisation to ensure that we manage our resources (financial, staff and IT) efficiently and effectively by improvement of systems, reporting and compliance.
  • Work cooperatively with external organisations, teams within World Animal Protection and in the wider animal welfare movement to pursue programme objectives and wider organisational goals, including those relating to brand, communications, fundraising and resource management.
  • Contribute to a learning culture and create a positive working environment for staff.
  • The role holder will from time to time be required to undertake any other duties that are within the scope of this role.
  • Take responsibility for their own health, safety and welfare, comply with H&S policy and procedures, and not act in any way that compromises the safety of themselves, colleagues or the public.
  • The post holder may be required to travel internationally to provide support or participate in World Animal Protection’s activitiesas and when required.

Skills and Experience

Essential

  • Experience developing complex communications strategies and plans, working with an integrated, multi-disciplinary approach
  • Experience in project management, co-ordinating and scheduling projects to deliver on time and within budget to meet objectives
  • Ability to develop and implement innovative solutions to problems and make recommendations that take account of long term benefits and risks
  • First class analytical skills - able to assimilate and analyse information quickly and accurately
  • Strong interpersonal, networking and organisational skills with the ability to work collaboratively across a range of business areas
  • Ability to build and maintain excellent working relationships working across a matrix structure and across a global network
  • Ability to work within a multinational communications team and respond to cultural sensitivities within a global strategy and brand framework
  • Works well within the team environment and under pressure of deadlines
  • Awareness of global and regional socio-economic, political and environmental issues
  • Proactive and a self-starter
  • A communications expert with a good understanding of all communications channels
  • Strong influencer and negotiator
  • Proven ability to manage and co-ordinate several projects at one time and effectively schedule activities to manage the workflow through the Communications Team

Qualifications

  • Degree or professional qualifications communications, marketing, public relations or related field or equivalent experience

Desirable

  • Formal training in project management
  • Experience working in matrix structures
  • Experience working in an international organisation, preferably in the charity sector

Last reviewed/updated: 30 May 2017

*World Animal Protection operates in a matrix environment. This means we routinely work with colleagues from different locations, business units and cultures in cross-functional and virtual teams.

1A global role works across geographic boundaries with a remit to enable the delivery of strategic organisational activity across the world, providing direct input and support at a local level as required. A local role is primarily focussed on the delivery of strategic organisational activity within a country or location, providing information and input to global strategy and directions as required.