News Release

IDEAL STANDARD LAUNCHES NEW CONCEPT VANITY RANGE


New range brings modern design combined with a variety of styles and sizes to the Bathroom

HULL, UNITED KINGDOM – Ideal Standard, a leading provider of innovative and design-driven bathroom solutions, has launched its new Concept Vanity range, a new furniture and basin collection. Designed by Ideal Standard’s non-executive Design Director Robin Levien, the new Concept Vanity collection is a perfect addition to the already successful Concept collection.

With its minimal, timeless, and elegant design the new additions bring a clean and contemporary look to the bathroom. The Concept Vanity range is an integrated bathroom solution, offering multiple styles, with a ‘mix and match’ option to help create the preferred bathroom solution. There are styles and sizes to suit any bathroom space, comprising of five basin options, along with coordinating furniture units. Each basin has a dedicated furniture unit with 2 soft close drawers and three options of furniture finish.

To complement the existing accessory collection, seven new accessory items have been added to the range. The addition of a glass soap dish and tumbler with holders, plus wire basket in the form of a soap basket and corner basket are a direct response of consumer demand.

“The Concept Vanity range offers the perfect bathroom solution,” commented Robin Levien. “The clever design of this range will complement and integrate perfectly into any bathroom space, bringing a familiar yet elegant style to the bathroom.”

Features and Benefits

  • Five sizes of vanity basin, 50cm, 60cm, 70cm, 850cm, 100cm and 130cm
  • All basins available with one and two tap hole options, with overflow, wall hung or countertop. The basins can be installed on current Concept semi pedestals
  • Dedicated furniture units for each basin with soft close drawers
  • Three core finishes – American Oak, Dark Walnut and Gloss White
  • New mirror options to span the width of the units
  • Seven new accessories

Built with quality design, all basins come with a lifetime guarantee and furniture and accessories come with a five year guarantee.

ENDS

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For further media information please contact:

The Ideal Standard Press Office

Hill & Knowlton Tel: 0207 413 3242

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About Ideal Standard:

Ideal Standard offers total bathroom solutions that are “Inspired by real life”. As a leading brand of innovative and design-driven bathroom solutions, Ideal Standard aims to create products marrying functional and technical knowledge with a deep understanding of the intimate and personal role the bathroom plays in everyone’s lives. Ideal Standard is the flagship brand of Ideal Standard International.

About Ideal Standard International

Ideal Standard International is a privately-owned company headquartered in Brussels, Belgium, operating independently in Europe, Middle East and Africa as well as in Latin America. With bathroom solutions as its core business, the company provides bathroom furnishings, fixtures and shower enclosures for residential, commercial and institutional buildings. The company employs some 11,000 people and operates in over 20 countries.

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