Ida Lynn Iacovetti
124 E. Maple Avenue, Merchantville, NJ | 215.370.5598|
Summary
Highly-motivated and resourceful professional with over 10 Years’ Sales and Marketing experience
Seasoned, proven Lead Generator, Negotiator, Closer including Territory Management & Mentoring
Multi-Industry experience — Fortune 100 Companies as well as Company Formation execution
Driven to excel while actively embracing & managing change, consistently raising the bar & setting new goals. Exceed expectations year after year
Professional Experience
Assistant General Manager, Special Events; Larry Ross Associates; Atlantic City, NJ; July 2015 — present
❖Optimized site processes to ensure successful team performance
❖Increased performance of team members and set realistic improvement goals
❖Reduced expenses by minimizing waste and allocating staff levels as appropriate
❖Implement safety polices to reduce or eliminate incidents
❖Identifed obstacles affecting event attendance— target market, venue, dates
❖Budgeted with Constraints, estimating cost of venue and guest speakers, catering, furniture rentals
❖Worked with Catering to ensure religious, cultural, and dietary restrictions were met
❖Promoted events using Social Media tools — YouTube, LinkedIn, Twitter, and Facebook
❖Liaised with Security and Law Enforcement — ensured compliance with Contingency Plan and Firearm Regulations
Floor Manager; Larry Ross Associates; Atlantic City, NJ; July 2014 — July 2015
❖Promoted Company at Trade Conferences
❖Mentored Junior team members to improve performance and ensure efficient time management
❖Assist General Manager with Venue – schedule meetings and site inspections
❖Retain valued member of staff by developing in-house training programs
Account Executive, Local & Regional Sales; Interstate Outdoor Advertising, Cherry Hill, NJ;June 2008 — July 2014
❖Boosted company revenue
✓Exceeded annual goals set forth while servicing a depressed market (Atlantic Co.)
✓Increased revenue by $100k annually
✓Achieved over $1.1m in total sales in 2013
✓Generated over $724k combined Q1 and Q2 – 2014 (ahead of $1.3M expectations)
❖Business-to-Business (B2B) Sales applying a Consultative Sales Approach
❖Responded and produced timely responses to Request for Proposals (RFPs) ensuring appropriate strategies were used to accurately meet objectives
❖Educated prospects on the advantages of using out-of-home advertising by presenting extensive knowledge of the industry and the inventory
Ida L. Iacovetti
215-370-5598
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Account Executive; Hawkeye Property Management LLC, Margate City, NJ; June2005 — June 2008
❖Managed Business Development via extensive networking business groups and Southern New Jersey Chambers of Commerce events and Cold-Calling
❖Decision Maker, Represented Hawkeye Property Management in Board of Director’s Meetings
❖Acquired and successfully maintained over 40% of competitor’s client base during tenure
❖Created marketing collateral
❖Managed respective Clients’ Condominiums Website Content – Financials and Other Documents
Search Engine Marketing Specialist (Search Engine Marketing & Optimization); Legal Internet Solutions Incorporated, Philadelphia, PA; June 2003-June 2005
❖Directed warm leads to clients by way of online programs
❖Developed and Managed Internet Marketing Department
❖Worked directly with CEO regarding vendor relationships, staff management, and client development
Skills
Sales & Negotiation
❖Accomplished in Lead Generation with exceptional Close Ratio
❖Business-to-Business (B2B) Sales with honed Networking & Cold-calling skills
❖Hands-On experience in expanding customer base and getting Year-Over-Year growth
❖Quality communicational skills in informational & social networking between & within companies
❖Accomplished in working in Teams and Individually
❖Educating clients on the benefits of Outdoor Advertising
Marketing
❖Designed and Created Marketing collateral for Start-up Companies, Sales Meetings, Trade Shows, and Special Events, Designed and Launched Company’s website within 72 hours
❖Identified market trends and consumer needs to create highly-targeted Marketing Campaigns
❖Managing all Social Media Platforms and Campaigns
Education
❖Sandler Sales Training, Nashville, TN
❖Bachelor of Arts, Professional Communications; Cabrini College, Radnor, PA
❖Katharine Gibbs Executive Secretarial School Certification Program, Philadelphia PA
Professional Networking
❖Member, Toastmasters International
❖Member, Business ExSellence Network
❖Member, Full Circle Networking
Professional References Available on Request.