Human Relations Ch 4: Communication: The Essential Skill
Additional Readings
Amer, Beverly. (2009). Soft Skills at Work: Technology for Career Success. Boston: Course Technology, Cengage Learning.
This printed workbook and CD with videos augments topics within Chapter 4 and provides additional information regarding the use of communications in interviewing, working in teams, making presentations, using technology, and other situations.
Bozek, Philip E. (1998). 50 One-Minute Tips to Better Communication: A Wealth of Business Communication Ideas. Crisp Publications, Inc.
Scott, David Mearman. (2007). The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Visual Marketing and Onlie Media to Reach Buyers Directly. Hoboken, NJ: John Wiley & Sons, Inc.
New technologies are changing the way businesses market and conduct public relations, thus creating new opportunities. The author presents a helpful guide while also reinforcing the importance of the basics covered in Chapter 4, such as communicating clearly and using etiquette.
Whitlock, Warren, and Deborah Micek. (2008, January 1). Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We do Business & Market Online. Xeno Press.
This book includes suggestions and resources for using Twitter, augmenting technology communication information in Chapter 4.