HOW TO GAIN APPROVAL

You have to justify spending time and money to attend The Brand Forum. You also need to stay competitive in today’s market. By attending the Brand Forum you can get ahead and stay ahead by fine-tuning your skills as a marketing professional, find new ways to demonstrate your value as well as be a more effective leader. Follow these guidelines to gain support from your supervisor.

Step 1

Review the program–Check out the confirmed programme and the thought leaders you will be learning from. You have the opportunity to attend each session and to use the dedicated networking hours to meet, share and learn from industry peers and leaders to find solutions to your biggest challenges and identify new opportunities for growth.

Step 2

Bring the team & get a discount – Think about who else would benefit from attending and sharing the learning. Maybe use this as an offsite team training opportunity? If you book 3 delegates you receive a 4th for free!

Step 3

Save money– Book and pay before 4th December 2015 and save $400 on the ticket price. A discount on accommodation rooms at the event venue – Sofitel Hotel, Sydney can be received. Take advantage of coffee breaks, drinks reception and lunches to help cut costs of eating out.

Step 4

Complete theRequest Letterand submit to your supervisor. This letter will help you demonstrate why you should attend the Brand Forum 2016 in Sydney.

Step 5

Report your learnings – Commit to a post-event briefing with your team or senior management to highlight what you’ve learnt and what can be implemented to your organisation. Speaker presentation slides will be made available wherever possible.

[Date]

Dear [Supervisor],

The Brand Forum is the foremost event for CMOs and marketing leaders. For education, networking and professional development, this event simply has no equal. I believe my participation is critical to bring new ideas and approaches to our organisation and further my professional development. I would like to request approval to attend.

The event is held on 24 & 25 February 2016 in Sydney, Australia. After reviewing the conference brochure, I have identified that the majority of sessions will provide a lot of useful information that I believe I will be able to apply to my role and our organisation. Being able to learn from other marketing professionals from a broad range of companies will give me a good understanding of some of our competitor’s techniques which I think we will be able to employ in our organisation.

Here are the key themes that will be covered at the event that I will benefit from:

  • De-averaging Marketing
  • The Business Through The Brand
  • The Customer Experience for the Competitive Brand Advantage
  • Defining the Line–The Convergence of B2B and B2C
  • Beyond Bricks – Brand Engagement to Feed Innovation
  • And the Plot Thickens? –The Evolution of the Brand Narrative
  • The Journey to a Lifestyle Brand
  • Evolving the Brand into a Publishing Powerhouse
  • Moving At The Speed Of Culture – Does Culture Drive Brand or Vice Versa?
  • Global Brands for Local Markets and Individual Customers – Internationalising Brands
  • Stories that Inspire: Developing Brand through Narrative Theory
  • Getting To the Future First

Here are the costs associated with attending the Brand Forum:

Airfare$______

Hotel$______

Registration Fee$______

Miscellaneous (meals/taxi)$______

This investment will pay off in more efficient practices, proven solutions, new insights and ideas. In addition, I can provide a report of my key takeaways and recommended actions to our team.

Thank you for taking the time to consider my request. I will work to make sure we get the full value of this event.

Sincerely,

[Your Name]