How To Evaluate Media Texts- Page 86
- Every media text has specific assumptions.
- These assumptions are based on what the publisher thinks is important, what they value.
- The values may be obvious or EXPLICIT. EX: The producer of a fashion magazine values style and beauty.
- The values may also not be so obvious or IMPLICIT, with the viewer having to make inferences.
EX: If a TV commercial only shows rich kids having fun with a product, the unspoken message may be that you need to have money in order to be happy.
- It is important to question the values of media texts that we read/watch so that we do not take on their values as our own, or believe the stereotypes that they perpetrate.
- Always question the assumptions behind a media text.
- It is also important to consider the information that is being left out.
** PLEASE READ PAGES 86-87 IN TEXT BOOK.