Hello Getsetgo,
I hope you are doing well. Please check below rest of the points you are going to write. It is the rest of the part of the paper you just wrote for me. I have provided the guidelines at the end of the paper. It is very important to follow those. I need only 3.0 to 3.8 this week and rest of the part next week.
1.0 Executive Summary3.0 Marketing Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategies
3.7 Marketing Mix
3.8 Marketing Research
4.0 Controls
4.1 Implementation
4.2 Marketing Organization
4.3 Contingency Planning
5.0 Conclusion
Paper Format
- Every draft of the Marketing Plan assignment should be formatted per APA guidelines and include the following.
- Title page
- Page header and running head
- Table of contents (optional)
- Double-spaced text using Times New Roman, 12-point type font
- Headings and subheadings as listed above
- In-text citations
- Reference page
1.0 Executive Summary - The Executive Summary appears at the beginning of the paper, but is written last. This introductory section is the hook to grab the reader's interest. This section should summarize your plan with enough information to convince the reader to keep reading. If you were showing this plan to an investor, this section may be the key to your success.
3.0 Marketing Strategy - Introduce your marketing strategies; What IMC approach are you planning? What marketing strategies will you use? What advertising strategies will you use? What types of media? Why did you choose these strategies? 3.1 Mission - What is the mission of your e-business? Your organization exists to accomplish something. Who is your customer? What is of value to the customer?
3.2 Marketing Objectives - Meeting these marketing objectives should lead to sales; Objectives should be clear, be measurable, and have a stated time frame for achievement
3.3 Financial Objectives - the ultimate goal of your Marketing plan is the effect it will have on the bottom line; example: customer sales by volume and growth percentage or growth percentage by market segments
3.4 Target Markets - What general strategy will be used to reach your target market? Needs/Benefits sought by the market; Product usage; Product positioning; Consumer/Business purchasing process (decision-making); Market size estimates; This section should include extensive research, for example: Data on your product/service industry, Demographics/Psychographic profile: gender, age, occupation, education, life style geographic region, attitudes, purchasing characteristics, etc.
3.5 Positioning - What opinions does your audience already have about this type of product? Is there a gap in the consumers’ needs that this product can fill? Is there a specific application that your product fits very well? Can you base the position on the uniqueness of the product, the product quality, or the pricing strategies? Is it possible to position your product based upon opportunities you found after research?
3.6 Strategies - Explain how your marketing programs will support your company's strategic plan - company uniqueness, competitive advantage, adjusting to market conditions, trends and changes.
3.7 Marketing Mix Product: brand name, features/attributes, quality, warranty, labeling, packaging, etc; Promotion: advertising, types of media, sales promotion, personal selling, public
relations, your methods, message/theme, timing, budget, projected results, etc.; Place / Distribution: types of distribution channels, direct, retail, distributors, intermediaries, locations, logistics, motivating the channel partners, level of market coverage, channel distribution challenges, etc.; Price: type of strategy, list price, discounts, bundling, market segment, channels, geography, payment terms and financing options, leasing options, supply/demand, economic/legal considerations, etc.
3.8 Marketing Research - Research methods to be used; Data requirements - information needed, projected results; Research responsibility - Internal, outside agency, purchased data, etc.; Limitations and challenges.
4.0 Controls - Controls help you measure results and indentify any problems or performance variations that may need corrective action.
4.1 Implementation - Set milestones for implementing your plan.
4.2 Marketing Organization - If you are the Chief Marketing Officer, who else is on your support team?
4.3 Contingency Planning - How will you handle difficulties, problems and risks?
5.0 Conclusion - Summarize your marketing plan.
References - Format reference for each of your research sources per APA guidelines (There should be at least one in text citation for each of the references on your reference page).
relations, your methods, message/theme, timing, budget, projected results, etc.; Place / Distribution: types of distribution channels, direct, retail, distributors, intermediaries, locations, logistics, motivating the channel partners, level of market coverage, channel distribution challenges, etc.; Price: type of strategy, list price, discounts, bundling, market segment, channels, geography, payment terms and financing options, leasing options, supply/demand, economic/legal considerations, etc.
3.8 Marketing Research - Research methods to be used; Data requirements - information needed, projected results; Research responsibility - Internal, outside agency, purchased data, etc.; Limitations and challenges.
4.0 Controls - Controls help you measure results and indentify any problems or performance variations that may need corrective action. 4.1 Implementation - Set milestones for implementing your plan.
4.2 Marketing Organization - If you are the Chief Marketing Officer, who else is on your support team?
4.3 Contingency Planning - How will you handle difficulties, problems and risks?
5.0 Conclusion - Summarize your marketing plan.
References - Format reference for each of your research sources per APA guidelines (There should be at least one in text citation for each of the references on your reference page).