Tourism Event/Festival
of the Year
Headline Sponsor Category Sponsor
www.swwbusiness.co.uk www.gwr.com
Tourism Event/Festival of the Year
Please give details of the person we should contact with regard to this entry. The email given here will be the email address we will use for all future correspondence.
Contact Name:
Business name (that may be used in future publicity):
Address:
County:
Postcode:
Telephone number:
Email:
Twitter:
Website:
Details of any other websites you would like us to look at regarding your entry:
How long you have been running your event?
How many staff do you employ (full and part time, including yourselves)?
Visitor numbers and SeasonalityPlease provide visitor numbers for your event and how this compares to the previous year (if held)? Please comment on any changes or trends.
Please state date that your event takes place / Last event / Previous year
Total visitor numbers for event
What is the split between locals and visitors if known?
/
%
/
%
Please explain your figures, and describe how your event is contributing towards the region being a vibrant and welcoming visitor destination throughout the year (max 200 words).
Checklist
In your answer think about the following:
· Whether visitor numbers have gone up, or down, and why?
· How timing of the event contributes to year round tourism
· Check you have completed the visitor numbers.
Please give a brief description of your event. (max 200 words)
TYPE ANSWER HERE
1. Please list any awards won and accreditation achieved in the last two years, including title, organising body, level and dates achieved eg TripAdvisor certificates etc.
TYPE ANSWER HERE
2. What makes your event unique and why should you win this award? (max 400 words)
TYPE ANSWER HERE
Checklist
□ What makes you different from everyone else and the best in your field?
3. With regard to your customer service what do you specifically do to ensure your visitors have a memorable time at your event? (max 300 words)
TYPE ANSWER HERE
Checklist
□ Detail how you exceed your visitors’ expectations?
□ How do you gather feedback?
4. What improvements and/or developments have you made to your event to improve your customers’ experience? (max 300 words)
TYPE ANSWER HERE
Checklist
□ This could include facilities, new experiences etc
□ Was it a result of customer feedback?
□ What has been the impact eg % increase in positive feedback, sales etc.
5. What innovative marketing have you done to attract new and repeat business and what was the result eg increased bookings etc? (max 300 words)
TYPE ANSWER HERE
Checklist
□ Details of any packages you offer or marketing partnerships with other businesses
□ Examples of innovative promotional campaigns
□ Upgrades to your website/online booking
□ Innovative use of social media
□ Include links to online marketing activities and PR.
6. Have you (and your staff if appropriate) undertaken any training which has resulted in improved customer service? (max 300 words)
TYPE ANSWER HERE
Checklist
□ This could include courses, workshops, conferences, networking events, staff briefing etc
□ Give details of any customer service awards or accreditation you have received.
7. What facilities and services do you offer to ensure that your event is inclusive and accessible to all eg young, old, those with pushchairs, wheelchairs, assistance dogs, learning difficulties or temporary health conditions etc? (max 300 words)
TYPE ANSWER HERE
Checklist
□ Details of any specific training undertaken eg Welcome All
□ In what alternative formats can you provide information?
□ How do you promote the accessibility of your event? Is there a link from your home page to information eg to an access statement with images?
□ Does your website have information on accessibility via road and public transport (downloadable maps), wifi, mobile signal etc
□ Don’t forget anything you do with regard to sensory, auditory, dietary and allergen requirements.
8. What steps have you taken to be more sustainable eg reducing your environmental impact, supporting your local economy/community and how has this benefited your event (max 300 words)
TYPE ANSWER HERE
Checklist
□ Do you use local staff/suppliers/services/products eg food and drink etc?
□ What have you done regarding re-using, recycling, reducing energy use, waste, water etc, using eco friendly/fair-trade/energy efficient products etc?
□ Do you encourage your staff/visitors to get involved eg feedback, suggestion box, using public transport etc?
□ How do you promote your actions to visitors/staff?
□ How do you work with the local community and charities and how do you promote other local businesses?
What to do now
□ Please return your entry as a Word document along with any supporting evidence (max one attachment of 5mb) by email to before the closing date given on the website.
□ Future communications will be from Services for Tourism Ltd, who manage the South West Tourism Awards with the support of the SWTA. Their email address is: . Please add this address to your address book, to avoid communications being treated as Spam/Junk; if you do not add this address and are awaiting news please ensure you check your Spam/Junk folders to see if news is being filtered out.
□ The initial judging will be based on the information provided within the application form along with websites, review sites such as TripAdvisor and other external sources. Three to five businesses will normally be short listed. All entrants will receive feedback.
All entry forms are copyright Services for Tourism Ltd 2016Ó.