Head of Innovation & Marketing

Head of Innovation & Marketing

Head of Innovation & Marketing

Job Description

Place or base of work:Based at the Thrive’s National headquarters at Beech Hill, near Reading, the role may involve travel throughout the UK to support delivery of Thrive’s Services

Reports to:Chief Executive Officer

Direct reports: Business Development Manager and Training, Education & Consultancy Manager

Salary: up to £45,000 per annum

Hours:35 hours per week


Main purpose

Oversight and development of Thrive’s income generating and promotional activities, ensuring that these support Thrive’s charitable and strategic aims, are delivered to the highest standards and in accordance with delivery and outcome criteria established with partners, stakeholders and regulators.

Requirements of the Post

The Head of Innovation & Marketing will be a key member of the Senior Management Team, providing the vital link between strategic and operational activities, developing and managing the strategies, policies, procedures and initiatives required to secure effective delivery, monitoring and evaluation of Thrive’s income generating and promotional activities:

  • Develop and manage a Marketing and Communications Strategy that ensures our work is known and celebrated, enhancing our profile locally and nationally
  • Identify needs and priorities for the Charity’s communications, providing input to the strategic planning by advising the CEO and Trustees on marketing and digital marketing techniques and good practice
  • Lead a project to revitalise the Thrive website(s) ensuring strong messaging and compelling content
  • Develop and manage an Income Generation Strategy that contributes to the strategic direction of Thrive and that supports the dual aims of increasing the number of people who benefit from our services whist improving the financial position of the charity
  • Oversee and monitor fundraising practices in accordance with guidance and standards set by the Fundraising Regulator
  • Manage effective systems for monitoring, evaluation and reporting of outcomes from our ‘paid-for’ services.
  • Monitor the external environment to identify new opportunities and innovations in marketing and income generation, including partnership opportunities, which will help to achieve the Charity’s objectives
  • Develop proposals for new initiatives to generate income and/or increase awareness, including undertaking market research, identification of potential partners and funders, and preparing the appropriate supporting business case
  • Develop, manage and monitor standards and practices covering:
  • Marketing (online and offline) and brand management
  • Product/service development
  • Project management
  • Relationship management
  • Provide leadership to lined managed employees.
  • Plan and manage staff resources to ensure appropriate staffing and long-term retention of talent; monitoring and managing staff performance and conducting annual performance reviews; coaching and mentoring staff as appropriate to improve performance.
  • Ensure that income and expenditure across the Business Development and Training, Education & Consultancy Teams are monitored and that timely action taken to address any issues arising
  • Oversee the preparation and implementation of annual objectives, delivery targets and budgets for Business Development and Training, Education & Consultancy in accordance with the Income Generation Strategy.

This list is not exhaustive. Amendments and additions may be required in the future, in line with developing practices and other changes.

cid 56BE90

Head of Innovation & Marketing

Person Specification

Area / Essential /
Skills and Knowledge /
  • Qualification or equivalent experience in marketing techniques and digital marketing
  • Project management
  • Relationship management
  • Stakeholder engagement and relationship management
  • Management and motivation of staff
  • Analytical and reporting skills.
  • Interpersonal and communication skills and the ability to deal with a diverse range of people
  • Fundraising practices
  • Knowledge of Social and Horticultural Therapy or other therapeutic interventions designed to meet the needs of disabled/disadvantaged adults and/or children
  • Management and motivation of volunteers

Experience /
  • Experience of developing and managing marketing, digital marketing and communications strategies and procedures, preferably in a not for profit organisation
  • Experience of managing multiple and complex projects with differing deadlines and reporting requirements
  • Successful track record of developing and implementing new services/products and innovations
  • Proven track record of business planning, budget holding and cost management, with a commitment to strong budget management and swift action to address slippage if required.
  • Experience of setting, working to, measuring and evaluating key operational and strategic objectives and associated KPIs
  • Working at a senior level in an organisation and experience of reporting to/advising Board of Trustees/Directors
  • Voluntary sector experience at a management level or as a charity trustee or volunteer
  • Working for an organisation serving the needs of vulnerable adults and/or children
  • Working for an organisation servicing the needs of professional practitioners in Healthcare, Social-care or Education

Personal attributes /
  • Ability to working flexibly, under pressure and to meet demanding and often competing deadlines
  • Strategic thinker with the ability to cascade strategic vision through to operational plans and delivery schedules
  • Credibility and gravitas to play a senior role representing a national organisation working in an increasingly important field.
  • Able to identify and explore new and innovative ways of working which improve performance and operational effectiveness and further our charitable aims.

Other /
  • Committed to the aims of Thrive
  • Willing to undertake some out of hours work
  • Full driving license

Successful appointment to this post will be subject to satisfactory references and Disclosure & Barring Service checks. Thrive complies fully with the DBS Code of Practice. Having a criminal record will not necessarily prevent an individual from working for Thrive.

Thrive are a Disability Confident Employer and as such we are committed to the employment and career development of disabled people and will offer an interview to give you the opportunity to demonstrate your abilities at an interview, if you declare that you have a disability and meet the minimum criteria for the job,).

By ‘minimum criteria’ we mean that you must provide us with evidence in your application form which demonstrates that you generally meet the level of competence required for each competency as well as meeting any of the qualifications, skills or experience defined as essential