HANKUK UNIVERSITY OF FOREIGN STUDIES (HUFS)

2013 INTERNATIONAL SUMMER SESSION in KOREAN STUDIES

July 18-August 16, 2013

IS207KOREAN WAVE: Contemporary Korean Popular Culture

Instructor: Nemo Kim

Class Meetings: Mon-Thurs TBA

COURSE DESCRIPTION:

This course introduces major approaches to the study of globalization of contemporary popular culture and the formation of Korean identity as expressed by the media.

The course consists of viewing and reading assignments, field trips, guest speaker/performers, along with analysis and discussionswhich explorecultural phenomena of South Koreaas presented in media such asK-pop, TV dramas and shows, films and otherproducts of the Korean Wave.

This course also investigatesKoreanesssuch as familism, fatalism,and customs,from the perspective of post modernity to contemporary neoliberal era.Limitations,backlashes, and future prospects of theKorean Wave will also be examined.

There are no prerequisites.

COURSE GRADING AND REQUIREMENTS:

  1. Homeworkassignments – Viewings and field trips20%
  2. Attendance and participation 20%
  3. Midterm: Choose one article from reading list or your own20%

which is related with your majorand make it a media presentation

  1. Final Power Point research project(individual or a pair)40%

Topics - related to your major/countryin Korean Wave

REQUIRED CLASS MATERIALS:

Course Reader, by Sunny Jung, ed.

Riding The Korean Wave: Contemporary Korean Popular Culture

Audio-visual materials- can be found at Media Room (Mandatory Viewing):

Drama(first last two epidodes): Winter Sonata(2002), Daejanggeum(2004), My Name isKim Sam-soon(2005), Goong(2006), Joomong(2006), Coffee Prince(2007), Boy over Flowers(2009), Tree with Deep Roots(2011), andThe Brain(2011)

Movie: JSA(2000), YMCA The Baseball Team(2002), Empty House(2004),

Welcome to Dongmakkol(2005), The King and theClown(2005), Haeundae(2009), Mother(2009), Ajeossi(2010) and Sunny(2011)

CLASS SCHEDULE: (subject to change)

WEEK 1: Introduction: Globalization of Korean Popular Culture

Stephen Colbert vs. Rain - Dance Off

Korean Wave at Europe, Africa, Middle East, Asia, America S. & N. and beyond

Field Trip to South Gate Market and New World Department Store

Readings:Cho Hae-joanng:“Reading the Korean Waveas a Sign of Global Shift”

Doobo Shim:“Hybridity and the rise of Korean popular culture”

Lee Byoung-Hoon: Globalization and Industrial Relations in Korea

WEEK 2: K-pop: Post Modernity and Internet

Why Korean Wave? Ride or take off? Impacts and Effects.

Rain, “I’m Coming!”, from the Traditional Korean Opera Pansori to Hip Hop

BOA, HOT, SonyoSidae, Wonder Girls, KARA, Super Junior, 2PM

Guest Speaker/Performer - Pansori

Field Trip to KBS (Korean Broadcasting System)

Readings: Kim EM: “S.Korean Culture Goes Global: K-pop and the KoreanWave”

Shin Hyunjoon:“Have you ever seen the Rain? And who will stop the Rain?: The

Globalizing project of Korean pop(K-pop)”

WEEK 3: Korean Drama: Cinderella Ambassor in the Middle of the Repeating

Recovery of Koreaness: Sentimentalism, Familism and Fatalism

Winter Sonata,Daejanggum - the cultural ambassador

Syndromes & Cultural Trades

Viewing:My Name is Kim Samsoon (in class)

Field Trip to Kwanghwa Gateand King Sejong Center

Readings: Angel Lin and Avin Tong: “Crossing Boundaries: Male Consumption of Korean TV Dramas Negotiation of Gender Relations in Modern Hong Kong”

Toru Hanaki:“Hanryu Sweeps East Asia: How Winter Sonata is Gripping Japan”

K.Hayashi Lee EJ: “Potential of Fandom the Limits of Soft Power: Media Representations on the Popularity of a Korean Melodrama in Japan”

WEEK 4: Korean Wave in Cinema, Games, Fashion, Language, Internet, Food & Cultural Tourism

 Management of Fans, Psychological Mechanization of Internet

 I am your fan” Confessions of Dignities and Streets

American Billboard Chart, Canada’s Dance genre in K-Pop, Hulu.com’s

separate genre of Korean Drama, Youtube andMBC’s decisions

Viewing: Bizarre Food by Andrew Zimmen 2009 (In class)

Readings: Kim BC: “Production Consumption of Contemporary K.Cinema”

Shin Chi-yun and Julian Stringer: “Storming the Big Screen: Shiri Syndrome”

Han Kyung-koo: “Kimchi War in Globalizing East Asia: Consumption, Gender,

Health, and National Identity”

WEEK 5: Conclusion: Korean Wave,ItsPast Criticism and Future Prospects Falling? Constant Re-Rising?

The World’s New Contact Zone: Neoliberalism of Korean New Wave

Field Trip (by students’ vote) and discussion

Final Project Presentationand Q & ASessions

Readings: Dennis Hart, “Advertising in Korea: Articulating the Materialist Culture”

Andronika Martonova, "Contemporary Korean cinema - production, tradition

and ... Kim Ki-Douk"