CONTACT:
Jenna Lowe
201-383-1019
For Immediate Release
HACKENSACKUMC AT PASCACK VALLEY ANNOUNCED AS
2016 ASTER AWARD GOLD WINNER
Westwood, NJ - HackensackUMC at Pascack Valley is the recipient of a 2016 Aster Award which awards excellence in medical marketing. The Hospital was recently announced as a Gold Winner for the commercial spot, Delivering the Care You Deserve. The commercial was a heartfelt 30 seconds that captured the excitement about the hospital re-opening through the eyes of a volunteer.
“We are honored to have been selected as a Gold Winner for the 2016 Aster Awards” said Emily Holliman, chief executive officer of HackensackUMC at Pascack Valley. “The commercial was a great team effort between the production company, Hero Content and our marketing team. We are very proud of the final results and wouldn’t have been able to create such a touching commercial without the true story of our dedicated volunteer, Carmella Ferrito. The commercial has seen great success in terms of marketing results. “
The Aster Awards Program is an elite competition dedicated to recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. The judges consider creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
"When you come to the hospital - meet the people, feel the pride, and yes, the love. Honestly, the spot wrote itself! We just turned the camera on, “said Mike Downey, executive producer of Hero Content. Hero Content is an NYC production company that specializes in commercials, branded content, scripted and reality television programming, web content, 2nd unit services, banner advertising and live events.
To view the award-winning commercial spot, Delivering the Care you Deserve, visit https://www.youtube.com/watch?v=ujGfHxM33tU
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About HackensackUMC at Pascack Valley
HackensackUMC at Pascack Valley is a 128-bed, full-service, acute-care community hospital, located in Westwood, NJ providing the same nationally recognized quality care for which Hackensack University Medical Center is known. The hospital features, a state-of-the-art obstetrical unit, a women’s imaging center, cardiac and pulmonary rehab, center for joint replacement, center for bariatric surgery, wound care center, an intensive/critical care unit, five operating rooms, one special procedure room, and a cardiac catheterization laboratory. HackensackUMC at Pascack Valley is also the only hospital in Bergen County with all private rooms at no additional cost to the patient. This inpatient hospital acts as an anchor to many in-demand, outpatient services such as radiology, women’s health and same day surgery. Find the kind of care you’ve been looking for at HackensackUMC at Pascack Valley. For more, please visit www.hackensackumcpv.com.
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