#gov2au at GovCamp 10 September 2011: Are we engaged yet?

Slide1

Title slide.Slide 2

Infographic of Australian Government social media adoption. Images and information presented includes:

  • Text reading “34 sites on govspace.gov.au”; accompanying image of the WordPress logo. A graph of govspace visitor statistics from April 2010 to August 2011 shows a clear increase in visitors over time; accompanying text reads “400,000 visitors per month”.
  • Data.gov.au logo; accompanied by text reading “700 datasets”. Accompanying graphic of Dunny Directories app, with text reading “12 apps”.
  • Image of AGIMO Blog tag cloud taken from agimo.govspace.gov.au. Accompanying text reads “128 posts” and “AGIMO Blog comments: 1,274 approved, 1,370 spam, 10,014 auto-blocked”.
  • Text reading “#gov2au: 12,970 tweets, 34/day”. Accompanying chart breaks down most popular contributors to #gov2au: Craig Thomler, sherro58, piawaugh, trib, zBeer, chieftech, DavidBromage.
  • Image of Facebook logo; accompanying text reads “38% of Australians use #socmed >3 days/week”.
  • Text: “ACT Election quotas equivalent to Twitter users: 3.5”
  • Images of YouTube logo and Department of Immigration and Citizenship ImmiTV logo. Accompanying text reads “144 videos, 530k views”.
  • Image of Twitter bird; accompanying text reads “96 Aus Gov Twitter accounts” and “
    “Followers of @JuliaGillard: 126,128”.
  • RSS icon with accompanying text of “367 Aus Gov RSS feeds”.
  • Text reading “421 days since Declaration of Open Government”.

Slide 3

But...

  • $ saved?
  • lives changed?
  • diseases cured?
  • homeless people housed?
  • kids educated?
  • roads paved?
  • members elected?

Slide 4

Social Software Hype Cycle

A visual representation of Gartner’s “Social Software Hype Cycle” as of September 2011. Stages, items within those stages and time till mainstream adoption of each item include:

Technology Trigger:

  • MDM of social data: 5 to 10 years
  • Video content management and delivery: 5 to 10 years
  • Social content: 5 to 10 years
  • Security applications embedded in social media: 2 to 5 years
  • Social Media Compliance: 2 to 5 years
  • The Collective: 5 to 10 years
  • Social-learning platform: 5 to 10 years
  • Crowd-sourcing: 5 to 10 years
  • Enterprise Internet Reputation Management: 2 to 5 years
  • Simultaneous Collaborative Management: 5 to 10 years
  • Social Media Metrics: 2 to 5 years
  • Expertise location and Management:
  • Social Network Analysis:2 to 5 years
  • Social Software Standards: 5-10 years

Peak of Inflated Expectations:

  • Cloud Collaboration Services: 5 to 10 years
  • Social Analytics: 2 to 5 years
  • Social Services: 2 to 5 years
  • Activity Streams: 2 to 5 years
  • Cloud Email: 2 to 5 years
  • Mobile Collaboration Client: less than 2 years

Trough of Disillusionment:

  • External Community Platforms: 2 to 5 years
  • Content Analytics: 5 to 10 years
  • Social Media Consulting: 2 to 5 years
  • Unified Communications and Collaboration: 2 to 5 years
  • Personal Subscriptions: 5 to 10 years
  • Social Software Suites: 2 to 5 years
  • Internal Community Platforms: 2 to 5 years

Slope of Enlightenment:

  • Consumerization: 5 to 10 years
  • Idea Management: 2 to 5 years
  • Mobile Social Networks: less than 2 years
  • Social-Media Monitors: less than 2 years
  • Dedicated Email Services: 2 to 5 years

Plateau of Productivity:

  • Folksonomies/social tagging: less than 2 years
  • Social search: less than 2 years

Source: Gartner Research Note G00215875, 2011

Slide 5

Screenshot of a table based on the “Gartner Social Software Hype Cycle” as of September 2011. Content includes:

Transformational benefit, 5 to 10 years till mainstream adoption:

  • Personal Subscriptions
  • The Collective

High benefit, less than 2 years till mainstream adoption:

  • Mobile Collaboration Client
  • Mobile Social Networks
  • Social-Media Monitors

High benefit, 2 to 5 years till mainstream adoption:

  • Enterprise Internet Reputation Management
  • Expertise Location and Management
  • External Community Platforms
  • Social Analytics
  • Social Media Consulting
  • Social Software Suites
  • Unified Communications and Collaboration

Moderate benefit, less than 2 years till mainstream adoption:

  • Folksonomies/Social Tagging
  • Social Search

Moderate benefit, 2 to 5 years till mainstream adoption:

  • Activity Streams
  • Cloud Email
  • Idea Management
  • Internal Community Platforms.
  • Security Applications Embedded in Social Media
  • Social Media Compliance
  • Social Media Metrics
  • Social Profiles

Moderate benefit, 5 to 10 years till mainstream adoption:

  • Cloud Collaboration Services
  • Simultaneous Collaborative Editing
  • Social Software Standards
  • Video Content Management and Delivery

Low benefit, 2 to 5 years till mainstream adoption:

  • Dedicated Email Services

Source: Gartner Research Note G00215875, 2011

Slide 6

After the engagement

  • Building the business case

Consultation

Collaboration

Communication

  • Tools not teasers

Social media addressed in submissions

Manage expectations.

Slide 7

We’ll know we are on a winner when:

  • We stop talking about it
  • Automatically included in considerations
  • Lawyers aren’t consulted
  • Lists aren’t necessary
  • Advertising is based on it
  • Business owns it, not IT or Comms
  • Indexing is widely used
  • Expectations are met
  • Secretaries blog like they give speeches now

Slide 8

Questions

Social Media no longer a question

But it’s not yet an answer