Gorenje Trade Show2010@Home Interior
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Gorenje Home Interior Division
MODERNIZED KITCHEN COLLECTION GORENJE 10/11
Premiered at this year’s Gorenje Trade Show@Home Interior
Gorenje Home Interior Division has a long tradition in kitchen manufacturing, spanning nearly six decades. In Gorenje’s jubilee year, the company that currently manufactures and markets kitchens under Gorenje and Marles brands launched a completely modernized collection of kitchen furniture. In addition, a multitude of updates in the living room as well as bathroom and ceramic tiles were introduced this year to round off the offer.
After a thorough analysis of kitchen furniture portfolio under the Gorenje and Marles brands, Gorenje Home Interior Division decided that the two brands would be repositioned. “We have refreshed, revived and standardized the entire kitchen assortment of both trademarks. We kept the best-selling kitchens while either discontinuing or replacing the rest with selected new kitchen collections. This will slash our costs while a well thought out marketing strategy, coupled with a rich and wide offer, will lead to better sales. All these measures are aimed at becoming the leading trademark of kitchen furniture in the markets of the Western Balkans,” predicted Uroš Marolt, Gorenje Management Board Member in charge of for Gorenje Home Interior Division.
The new generation of kitchens brings a variety of materials, exceptional design and highly functional as well as practical solutions in drawer and cupboard opening, lighting and arrangement of space. Design follows the latest trends and it is attuned to the designer lines of Gorenje home appliances, which shows in the clean lustrous surfaces, specially designed handles, and rounded sides, the hallmark of the brand's most recent lines of appliances. This gives Gorenje a competitive edge in the built-in home appliances sales as the company offers a truly comprehensive range of kitchen products.
New kitchens are premiered at this year’s Gorenje Trade Show@Home Interior held at Gorenje Showroom in Velenje where over 650 business partners and reporters from 24 countries are expected in the two days of the event.
In addition to new kitchen programs, the refurbished showroom will also display the novelties in home appliances, furniture, bathrooms, and ceramic tiles.
New generation of Gorenje kitchens
STRAIGHT LINES, GLOSSY FINISH
New generation of Gorenje kitchens boasts a varied choice of state-of-the-art materials, excellent design, and highly functional technological solutions. A wide array of colours and countless possibilities of cabinet combinations lead to breathtaking layouts fully tailored to modern consumers with individual and daring visions of their homes.In a large selection of kitchen lines Modern, Classic or Rustic, you will surely find the style that fits your character perfectly. No less than 27 different models of kitchens in 318 different colours and surface finishes form a perfect palette of various characters.
KITCHEN AND LIVING ROOM – TWO IN ONE
Trends in the development of kitchen furniture are expanding to other spaces in our homes as well. The kitchen and the living room are merging into a single room as they are both delineated and joined by a kitchen island or block extension. This yields a space that combines culinary creativity with socializing. Some kitchen cupboards are combined into modules with parts of living room furniture; colours and materials complement each other to create a harmonious space that makes socializing a real pleasure, whether it is at the kitchen countertop, at the dinner table, or on the living room carpet.
One notable advantage of Gorenje's offer is its completeness and comprehensiveness: modern kitchen furniture is aesthetically complemented by state-of-the-art Gorenje built-in appliances.
Superiorly designed home appliances Gorenje designed by Karim Rashid will blend seamlessly into a harmonious whole with the straight lines and glossy surfaces of the KIRA or FORTUNA kitchens.Rounded lines on the appliances are echoed by the rounded cabinets at the ends of the cabinet setup.
Appliances of the Gorenje Simplicity line will fit wonderfully into the NOLA kitchens distinctive for their high lustre acryl finish.
New trends in the living room furniture
THE COMFORT OF LIVING
In recent years, the living room has been sharing its central role in the house or the apartment with the kitchen and the dining room. The open area design and linking it as a multi-purpose space are the main characteristics of contemporary living, which is followed by furniture that has been exemplary sparse in the last few years.
The main focal accents of new elements in the living room furniture are straight lines of lower elements and variety in hanging elements. Also, those hanging elements can be interlinked with shelves.TV element is no longer the classically bulky component but it is instead incorporated in the clean lines of other elements. Generally, there is an empty space above it, so the TV set can be attached to the wall.
VERTICAL OR HORIZONTAL
Elements can be added to one of the living room walls that allow for vertical or horizontal hanging attachments. At the same time elements can create a finished space, of the living room composition, in the geometrical shape of the square or the rectangle which, in the middle, has a large open space for the TV set.
Looking at the colour palette, the contrasting white-black combination in matte sheen is still trend du jour, this time variegated with pastel tones of olive green, the colour of cappuccino and always fashionable colour of wood, from light oak to dark walnut.
Modern modular furniture ITALO in Italian style is an excellent choice for furnishing of modern spaces, which are designed for clean lines and elegant minimalism.
Simple and clean lines of elements of the MODEM living room, combined with shelves and wall cabinets create an image of modern and functional furniture, enabling any desired composition of elements.
Classical furniture executed in modern style SIX, enables us to have an assortment of element compositions. Soft and natural colours are soothing, as well as warm and familiar.
Ceramic tiles for every taste
DRESSING UP YOUR WALLS AND FLOORS
The latest addition to Gorenje ceramic programs is format of the tiles, 20x40 cm, in warm beige, chocolate brown, white or gray tones. Seemingly narrow colour palette offers a multitude of combination possibilities. You can select one colour or you can combine several of them: connoisseurs of classical style are going to go for two tone combinations, while the more daring, with a flair for experimentation, might go for triple tones.
Inspiration of warm colour in the kitchen, anticipation of purity in the bathroom, and on the floor, lasting durability. Everywhere we find the strokes of purposeful design, perfectly matching the lifestyle of your home. Patterns and decors are going to satisfy the aficionados of minimalism as well as those, who wish to conjure a feeling of opulence and enchantment in their bathrooms. Ornamental tiles and borders are treated with precious materials, such as gold, silver, platinum, lister, which in changing light create a touch of magic.
MINIMALISM OR OPULENCE
The decors are simple and minimalistic with a hint of filigree and surfaces marked with a slight relief. On the other hand, they are luxurious patterns with stylized floral motifs that are additionally enhanced by gold and silver overlays which create a metallic eff ect. All decors can be interchangeably combined and mixed which enriches the look.
The CITY series is based on simple rectangular lines, which with a barely noticeable luster create elegant, open, minimalistic bathroom.
The characteristic element in the KROMA series is stylish geometrical pattern. The bathroom has a touch of prestige and warmth through the combination of gold, cream and chocolate hues, while at the same time it appears modern and comfortable.
With its diverse decorative elements, the KUBA series makes it possible to construct minimalistic as well as rich and fairy-tale luxurious bathroom.
Bathrooms, entryways, bedrooms
JAZZ MODERN DESIGN
Functionality, curved edges, clear shapes, emphasising modern design trends. The JAZZ programme will turn every room into a fresh and modern ambient, from bathroom to entryway.
TAJA MAGICAL COMFORT
TAJA represents modern design in the spirit of imagination of details. Forms, functionality and aesthetics are of greatest importance. Combining modern trends and quality, we know that the magic of interior design is created by details. A comfortable headrest in a magical glow of lights. Comfort in the bed. The door to your world.
About Gorenje Group
As it celebrates its 60th anniversary, Gorenje Group is the largest home product manufacturer in South-eastern Europe and one of the top eight European home appliance providers. Technologically innovative, superiorly designed and energy-efficient home appliances under the brand names of Gorenje, Atag, Mora, Pelgrim, Etna, Körting and Sidex have been improving the quality of living of their users in seventy countries around the globe. Exporting ninety percent of its total output, Gorenje is the most internationally oriented Slovenian company.
In addition to home appliances, Gorenje rounds off its offer with their own programme of kitchen and bathroom furnishings, as well as a wide range of other products for the home. In recent years, the company has been strengthening its activities in the segments of environmental protection, energy management, and services. Employing its skills and forty years of experience in environmental protection, they have identified business opportunities with a high growth potential.
In 2009, Gorenje Group, with an average of 10,907 employees, generated EUR 1.2 billion of sales revenues.
Established 60 years ago and present in more than 70 countries, Gorenje continuously raises quality standards among Europe’s leading home appliance manufacturers. With its innovative, technologically perfected, environmentally friendly and stylish products, Gorenje aims to become thecreator of the most innovative design-ledhome appliances in the world. Gorenje inspires.