Give Miami Day

Communications Timeline Grid

Draft as of 11-7-12

Date / Item / Method / Content / Point persons
Week of Nov 5 – 9 / Mon, Nov 5 / E-mail blast to nonprofits. / Constant Contact / Officially announce GMD to nonprofits, provide info on trainings / MB, MM, JK
Tues, Nov 6 / Election Day
Wed, Nov 7 / Webinar reminder / Constant Contact, social media / Reminder to nonprofits to participate in Thurs’ webinar / MB, MM, JK
Thurs, Nov 8 / BlackbaudWebex (9:30 – 10:30 a.m.)
Thurs, Nov 8 / GMD Press release / Media distribution lists, social media / Officially announce GMD to all audiences (public, donors, nonprofits) / MB, agency
Fri, Nov 9 / Give Miami Day Reception save the date / Email / Distribute save the date to Give Miami Day reception (board, former board, PAN) / MB, NJ, JK, JB
Fri, Nov 9 / Nonprofit training confirmation - History / Email / Email all History Miami nonprofit training RSVPs to confirm event details / MB, MM
Week of Nov 12 – 16 / Mon, Nov 12 / Office closed for Veterans Day
Tues, Nov 13 – Fri, Nov 16 / Media outreach / Media distribution lists / Work with agency to distribute press release, set up interviews with local outlets announcing the event / MB, NJ, agency
Tues, Nov 13 / Nonprofit trainings reminder / Email, Constant Contact, social media / Remind all nonprofits of training dates/details for the week of trainings, email all final History Miami nonprofit training RSVPs to confirm event details / MB, MM
Tues, Nov 13 / Nonprofit training confirmation - FIU / Email / Email all final FIU nonprofit training RSVPs to confirm event details / MB, MM
Tues, Nov 13 / Nonprofit training – History Miami (3:30 – 5:30 p.m.)
Wed, Nov 14 / Nonprofit training – FIU (3:30 – 5:30 p.m.)
Thurs, Nov 15 / Nonprofit training confirmation – South Dade / Email / Email all final South Dade nonprofit training RSVPs to confirm event details / MB, MM
Thurs, Nov 15 / Give Miami Day Reception invitation / Email / Distribute invitation to Give Miami Day reception (board, former board, PAN) / MB, NJ
Fri, Nov 16 / Nonprofit training – South Dade (3:30 – 5:30 p.m.)
Fri, Nov 16 / Monthly newsletter / Constant Contact / Send out monthly newsletter with special highlight of Give Miami Day / MB, NJ
Week of Nov 19 – 23 / Mon, Nov 19 / Complete profile reminder / Constant Contact, social media / Remind all nonprofits that that Mon Nov 26 is the final day to complete profiles / MB, MM
Wed, Nov 21 / Complete profile reminder / Constant Contact, social media / Remind all nonprofits that that Mon Nov 26 is the final day to complete profiles / MB, MM
Thurs, Nov 22 / Thanksgiving Day
Week of Nov 26 – 30 / Mon Nov 26 / Complete profile reminder / Constant Contact, social media / Remind all nonprofits that that today is the final day to complete profiles / MB, MM
Mon Nov 26 / Blast to key audiences / Reminder to nonprofits on promotional tasks to be completed in preparation for GMD, promotional note to donors encouraging them to begin reviewing profiles
Mon Nov 26 / RSVP reminder for Give Miami Day reception / Email / Remind board, former board and PAN to RSVP for reception on Dec 6 / MB, NJ, JK, JB
Thurs Nov 29 / Blast to key audiences / Constant Contact, social media / Reminder to nonprofits on promotional tasks to be completed in preparation for GMD, promotional note to donors encouraging them to begin reviewing profiles / MB, MM, NJ
Week of Dec 3 – 7 / Mon, Dec 3 – Fri, Dec 7 / Media outreach / Media distribution lists / Work with agency to distribute final press release, set up interviews with local outlets / MB, NJ, agency
Mon, Dec 3 / RSVP reminder for Give Miami Day reception / Email / Remind board, former board and PAN to RSVP for reception on Dec 6. / MB, NJ, JK, JB
Thurs, Dec 6 / Give Miami Day reception reminder / Email / Send morning reminder for evening reception / MB, NJ, JK, JB
Thurs, Dec 6 / Give Miami Day reception
Fri, Dec 7 / Kimbia cut off for approved profiles (final day for TMF staff to approve all nonprofit profiles)
Week of Dec 10 – 14 / Mon, Dec 10 / Update to key audiences / Email, Constant Contact, social media / Send Kimbia URLs to nonprofits, promotional note to donors highlighting incentives and encouraging them to review final profiles in preparation for making their gift, include articles / MB, MM, NJ
Mon, Dec 10 / Media advisory / Media distribution lists / Send advisory to television and major print inviting them to day-of event at TMF (if any) / MB, NJ, agency
Tues, Dec 11 / Update to key audiences / Constant Contact, social media / Reminder to nonprofits on promotional tasks to be completed in preparation for GMD, promotional note to donors advising them to begin making gifts at midnight, include articles / MB, MM, NJ
Wed, Dec 12 / Give Miami Day / Separate, detailed plan to be developed for day of event / MB

Give Miami Day Communications Plan – Page 1 of 2