General Manager / Business Developer
BENAMRAM Henry
) : +(1) 770.656.4397
General Manager / Business Developer
Motivating people to provide a best of class Customer Experience and to achieve Company’s goals
Work experience
Sage North America (SAGE GROUP PCL)
VP & GM for Sage Employer Solutions, Sage Timeslips and DacEasy business
September 2013 – now,
- General Manager’s responsibilities for these businesses.
- P&L responsibility with growth and EBITA objectives.
- Setting priority goals for Sage HRMS – Strategic & Tactical Plan to improve M&S revenue and customer loyalty.
- Development and execution of a Strategic Plan for Timesplips to acquire new customers and retain existing ones. Implementation of cross sell marketing campaigns to improve ARPAC (revenue per active customer)
ð 14% growth in FY14
- Development and execution of a solid migration strategy for DacEasy customers to effectively transition them to other Sage solutions preserving their loyalty and providing the best Customer Experience
ð 500 customers have migrated in 6 month
VP & GM for Sage One North America
July 2012 – September 2013
- Setting Strategy and tactics for Sage One in the North American Market.
- While Sage One is a Global Strategic project for Sage, I had full P&L responsibilities for the NA market.
- Sage One combines accounting with invoicing, project, task, and time management functionality to address the unique needs of entrepreneurs, start-ups and small businesses
V-P Product Management and Product Marketing
Feb 2012 – July 2012
- V-P Product Management and Product Marketing for Sage 50 US edition.
- Business Developer for Sage One US
Sage France (SAGE GROUP PCL)
Managing Director of the Sage Small Business Division
Sept 2008 – Jan 2012
- Transformation of a competitor into a Sage Business Unit
- Management of a team of 5 VPs (Sales, Marketing & Communication, Product Marketing, Customer Support, R&D)
- Full P&L responsibility (revenue & EBITA) for the Sage SB Business Unit
- Management of operations to achieve planned financial targets and build divisional financial budgets
- Financial reporting on business performance to P&L level focusing on relevant KPIs
- Portfolio optimization and pricing design
- Business model transformation by converting a pure license model to a recurring model
ð Resulted in 100% revenue growth over the last 3 years and from negative to double digit EBITA
- Development of a multi-channel distribution model and internet strategy
ð introduced and developed direct sales channel - from 0 to 10% of revenue for the BU
Ciel (SAGE GROUP PCL)
(Sage French Brand for entry level business)
VP for Sales and Marketing
Jan 2000- Sept 2008
- Management of a team of 5 Senior Directors
- Responsible for Multichannel Strategy for dealers, wholesalers, retailers and web commerce
- Responsible for Product Marketing
- Responsible for communication and advertising investment
- Responsible for Internet strategy
ð Extended Ciel’s product portfolio from 1 product line to 4
ð Launched the first Sage Online Payroll Service in 2001
ð Developed ciel.com eStore sales from 0 to 2.5 M€
VP for R&D Projects
1996-2000
- Manager of 25 engineers and developers
- Manager of 12 product managers
- Test and quality management
- Management of Y2K project and Euro project
ð Implementation of Euro currency in more than 10 products in 1 year
ð Migrations of 150K customers from to Dos to Windows
VP for Customer Support and Training
1991-1996
- Manager of a team of 50 people - Support reps – Trainers – QA
- Responsible for customer service and satisfaction
- Introduced and developed Customer Training business
- Launched support contract strategy
ð From 3,000 to 50,000 Maintenance Contracts in 5 year
RACCOURSI (1988-1991)
- Founder/Owner of a small courier company up to 10 employees
SODESCO (1987-88)
- Law firm specialized in company law
Education
2012: Pragmatic Marketing Certified
1984-87: University degree (Mathematics and Social Sciences)
1984 : High School Diploma (Mathematics)
Special Skills
Excellent leadership and people management skills - Sense of humor
French native speaker
Read and speak Hebrew
Multicultural experience
Soccer and Poker Player