General Manager / Business Developer


) : +(1) 770.656.4397

General Manager / Business Developer

Motivating people to provide a best of class Customer Experience and to achieve Company’s goals

Work experience

Sage North America (SAGE GROUP PCL)

VP & GM for Sage Employer Solutions, Sage Timeslips and DacEasy business

September 2013 – now,

-  General Manager’s responsibilities for these businesses.

-  P&L responsibility with growth and EBITA objectives.

-  Setting priority goals for Sage HRMS – Strategic & Tactical Plan to improve M&S revenue and customer loyalty.

-  Development and execution of a Strategic Plan for Timesplips to acquire new customers and retain existing ones. Implementation of cross sell marketing campaigns to improve ARPAC (revenue per active customer)

ð  14% growth in FY14

-  Development and execution of a solid migration strategy for DacEasy customers to effectively transition them to other Sage solutions preserving their loyalty and providing the best Customer Experience

ð  500 customers have migrated in 6 month

VP & GM for Sage One North America

July 2012 – September 2013

-  Setting Strategy and tactics for Sage One in the North American Market.

-  While Sage One is a Global Strategic project for Sage, I had full P&L responsibilities for the NA market.

-  Sage One combines accounting with invoicing, project, task, and time management functionality to address the unique needs of entrepreneurs, start-ups and small businesses

V-P Product Management and Product Marketing

Feb 2012 – July 2012

-  V-P Product Management and Product Marketing for Sage 50 US edition.

-  Business Developer for Sage One US

Sage France (SAGE GROUP PCL)

Managing Director of the Sage Small Business Division

Sept 2008 – Jan 2012

-  Transformation of a competitor into a Sage Business Unit

-  Management of a team of 5 VPs (Sales, Marketing & Communication, Product Marketing, Customer Support, R&D)

-  Full P&L responsibility (revenue & EBITA) for the Sage SB Business Unit

-  Management of operations to achieve planned financial targets and build divisional financial budgets

-  Financial reporting on business performance to P&L level focusing on relevant KPIs

-  Portfolio optimization and pricing design

Business model transformation by converting a pure license model to a recurring model

ð  Resulted in 100% revenue growth over the last 3 years and from negative to double digit EBITA

-  Development of a multi-channel distribution model and internet strategy

ð  introduced and developed direct sales channel - from 0 to 10% of revenue for the BU


(Sage French Brand for entry level business)

VP for Sales and Marketing

Jan 2000- Sept 2008

-  Management of a team of 5 Senior Directors

-  Responsible for Multichannel Strategy for dealers, wholesalers, retailers and web commerce

-  Responsible for Product Marketing

-  Responsible for communication and advertising investment

-  Responsible for Internet strategy

ð  Extended Ciel’s product portfolio from 1 product line to 4

ð  Launched the first Sage Online Payroll Service in 2001

ð  Developed eStore sales from 0 to 2.5 M€

VP for R&D Projects


-  Manager of 25 engineers and developers

-  Manager of 12 product managers

-  Test and quality management

-  Management of Y2K project and Euro project

ð  Implementation of Euro currency in more than 10 products in 1 year

ð  Migrations of 150K customers from to Dos to Windows

VP for Customer Support and Training


-  Manager of a team of 50 people - Support reps – Trainers – QA

-  Responsible for customer service and satisfaction

-  Introduced and developed Customer Training business

-  Launched support contract strategy

ð  From 3,000 to 50,000 Maintenance Contracts in 5 year

RACCOURSI (1988-1991)

- Founder/Owner of a small courier company up to 10 employees

SODESCO (1987-88)

- Law firm specialized in company law


2012: Pragmatic Marketing Certified

1984-87: University degree (Mathematics and Social Sciences)

1984 : High School Diploma (Mathematics)

Special Skills

Excellent leadership and people management skills - Sense of humor

French native speaker

Read and speak Hebrew

Multicultural experience

Soccer and Poker Player