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Genelec Establishes Strategic Alliance with Nashville’s Addiction Sound Studios

— Company increases its presence in Music City while offering the Nashville music community the ability to audition Genelec Active Monitors in a real-world studio environment —

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NATICK, MA, July 31, 2017 — Following closely on the heels of holding several listening events over the past few months at Nashville’s Addiction Sound Studios, Genelec, the leader in active monitoring technology for nearly 40 years, announces they have formalized a strategic alliance with the studio and its management. Under the terms of the agreement, Addiction Sound Studios (the private studio of legendary Journey keyboardist/songwriter/multi-platinum artist Jonathan Cain and famed multi-platinum, multiple Billboard #1-charting producer/mixer/engineer/multi-instrumentalist David Kalmusky) will become a showcase venue for Genelec, where members of the Nashville music community can now audition a wide selection of Genelec Active Monitors in a controlled studio environment.

“This relationship with Addiction Sound Studios has been an evolving one and will now provide end users and clients of our local Nashville dealers the ability to evaluate and listen to our monitors – with their own reference CDs or line-in program material if they choose – in order that they get the most accurate sonic picture when making a purchasing decision,” stated John Whitcore, Genelec Inc. Territory Manager. “Conveniently located in the heart of the city’s Berry Hill studio neighborhood, our relationship with Addiction will provide Genelec a larger footprint in Music City and also offer us a venue to also hold special events throughout the year.”

As part of the new relationship, Addiction Sound Studios has recently acquired several pairs of Genelec Active Monitors, including 8351 Three-way Smart Active Monitors™ (part of the recently introduced “The Ones” series); 8350A Smart Active Monitors; and 1238A Three-way Smart Active Monitors.

Addiction Sound Studios is located at 506 East Iris Drive, Nashville TN 37204. End users interested in scheduling a one-on-one appointment should use the contact page at www.addictionsound.com.

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Photo file: Whitcore_Stewart.JPG

Photo caption: L-R Genelec Inc.’s John Whitcore, Territory Manager, and Paul Stewart, Eastern Territory Sales Manager, in Addiction Sound Studios’ Control Room A at a recent Genelec event held during the 2017 Summer NAMM Show.

Genelec, the pioneer in Active Monitoring technology, is celebrating nearly 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.

Genelec is also celebrating over 10 years of its Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms.

Other brand and product names may be trademarks of the respective companies with which they are associated.

—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909;

Web: http://www.genelecusa.com/.

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