Gatorade is an established sport energy drink brand and a beloved product for all sports athletes in every level. In the magazine ad, the advertiser agency unknown, they are advertising their current product “G series” through NBA all-star Dwayne Wade. By using Dwayne Wade on the magazine ad the advertiser, Gatorade, are using psychographic segmenting wanting to appeal to male and female athletes who want to achieve their maximum performance at the same level as a pro-athleticswho drinks Gatorade.
This ad uses the association appeal of based on the idea that if you want to be a champion and performed at the highest level like Dwayne Wade then you must drink Gatorade like him and other pro athletes do to give them a “second wind”, rejuvenating them to compete while playing. However, this national advertisement for Gatorade has premisedthat has been recycled before in other magazine ads past and present by other company using star athletes to show that their product help them perform at their highest potential and would do the same for an average person if they drink it. Gatorade having image Dwayne Wade going for a highlight dunk while have the word “that’s” in big white font in front him and half-empty bottle of Gatorade on left side reinforce the concept that Gatorade will help anyone play with renew energy and ambition to succeed.
The most effective marketing tools that Gatorade does in the ads is using the most popular athletes at the time and in this ads they feature Dwayne Wade. Wade, who is well known and respected by others whether their fan or not. In addition Wade can appeals to athletes in every sport, fans of the basketball, as well as other sports because of dunk highlightand his overly sheer dominance he brings to the game.Also the magazine ads portray a stereotype of having by feature big star athletes such as Wade instead a ordinary person showing that the best drink Gatorade. Furthermore Gatorade uses great athletics to represent their product trying to gain customer who admire or the belief that if one wants to be the best just like the pro-athletes they watch on TV or see in person that person must drink Gatorade just like the Pro-athletes do.
Gatorade is successful doing ads with famous athletics in trying to appeal to their target on audience. The magazine ads capturing the renew energy that Gatorade gives them in reaching their fullest potential to perform highlights reels such as NBA-All-star Dwayne Wade going up for the one handed slam dunk which catches eyes of audience turning the pages including myself