FOR NON-UC BERKELEY PARTICIPANTS
“Berkeley Method of Entrepreneurship” BMOE Bootcamp
Spring 2016, January 11 – 14, 2016
This four-day intensive program (January 11 – 14, 2016, 8:30 am – 5:30 pm) held on the UC Berkeley campus at Sutardja Dai Hall in the Banatao Auditorium is offered by the Sutardja Center for Entrepreneurship & Technology. Top UC Berkeley faculty deliver intensive training on successful entrepreneurship and new venture creation, and participants gain access to noteworthy industry speakers and mentors, along with engaging in interactive exercises and networking sessions.
BMOE Boot-camp is a cornerstone of the Sutardja Center’s curriculum and conveys the Sutardja Center’s latest approaches for technology entrepreneurs - The Berkeley Method of Entrepreneurship (BMoE), setting the groundwork for further Sutardja Center course study and new venture incubation. This method leverages a layered framework of:
- Theory & Cases
- Mindset and Entrepreneurial Culture
- Networking Facilitated through Mentoring
NOTE: Non-Berkeley participants in the boot-camp must choose between Track 1 or Track 2.
Track 1: Work on a Start-up Venture/Project- Thistrack is intended for those who want take their understanding of concepts in entrepreneurship, andwork with a team of other participants to develop a business idea or existing project.
Track 2: Instilling Entrepreneurial Mindset & Nurturing Start-ups– This track is intended for those who want to learn concepts and methodology to instill entrepreneurial mind-set in their organizations. Group activities and discussions with Sutardja Center leaders and leading industry incubators will provide additional insights.
CONTACT INFORMATION
Program Chair, Co-Instructor / Gigi Wang, Industry Fellow /Co-Instructor / Ikhlaq Sidhu, Founding Director and Chief Scientist, SCET
IEOR Emerging Area Professor /
Co-Instructor / Ken Singer, Managing Director, SCET /
FORMAT
Each day starts with seminars on key concepts of entrepreneurship taught by Sutardja Center instructors and industry experts. There will be games and exercises to internalize and practice the concepts. Working sessions are also included in the program, with a number of industry mentors available to help and give feedback on your projects.
In addition, there will be several networking sessions for you to meet the other students in the course, the Sutardja Center team, speakers, and mentors.
TRACK 1: The 4-day intensive boot-camp format enables individuals and pre-formed teams to hone their business ideas and creates a forum for new teams to form and develop ideas, while also providing insights into entrepreneurship. 12 – 15 project/venture teams will be selected by the end of Day 1 to be highlighted in the camp. Also, by end of Day One, participants who don’t have an idea yet or a team will join a pre-formed team and participate in building a venture. The project/venture teams will make a final presentation on January 14 to a SCET instructors and panel of industry judges.
TRACK 2: The 4-day boot-camp will provide insights into the drivers of successful entrepreneurship.
Participants will share best practices from around the world for instilling entrepreneurial mind-set and nurturing start-ups. They will observe how students and entrepreneurs apply the Berkeley Method of Entrepreneurship to create successful start-ups. Track 2 participants will give a short presentation on the final days about their goals for their organizations, what they learned at the boot-camp, and how they want to apply what they learned in their organizations.
TOPICS TO BE COVERED – BMOE BOOTCAMP (partial list)
- Opportunity Recognition and Ideation
- Entrepreneurial Attributes and Culture
- Storytelling & Attracting Stakeholders
- Customer-focused Product Design
- Team Building
- Go-to-Market
- Funding
- Elevator Pitch and Demos
TEXTS AND REQUIRED SUPPLIES
- Pre-program assignments
- Online survey to be completed before class commences, ad hoc surveys during program and final day of the class,
- Final report at the end of class
- In-class presentations and outside-class work and activities
ATTENDANCE
Attendance Daily boot camp attendance is mandatory. Please arrive on time.
DATES & LOCATION
The core of the course will be held January 11 – 14, 2016, 8:00 or 8:30 am – 5:30 pm Banatao Auditorium in the Sutardja Dai Hall, along with breakout rooms in the building. One networking session will be held in the new Jacobs Hall.
COMMUNICATIONS
Contact Gigi Wang for course operations. Contact the co-instructor directly that you would like to communicate with.
SCHEDULE
The schedule is included in the following pages. Note that each of the sessions reinforces the BMoE Method of incorporating aspects of Theory, Mindsetor Networking.
(Schedule outlined on the following pages)
DAY ONE in Banatao Auditorium, Atrium, and Breakout Rooms, Sutardja Dai Hall on UC Berkeley Campus
Overview: Introduction, meeting others and focusing on idea generation/optimization and team formation.
FRAMEWORK / Monday, January 11th2016 / TOPIC / SPEAKER
8:00am – 8:30am / Registration and Light Breakfast
8:30 am – 9:00 am / Welcome, Introductions & BMoE Bootcamp Overview / Gigi Wang, SCET Industry Fellow, BMOE Program Chair
Theory & Mindset / 9:00 am – 10:00 am / Opportunity Recognition & Market Validation / Ikhlaq Sidhu, SCET Founding Director and Chief Scientist
Mindset / 10:00 am – 10:45 am / Cultural Lessons Learned by a Silicon Valley Entrepreneur / Ken Singer, SCET Managing Director
Mindset & Networking / 10:45 am – 11:15 am / Game #1: Trust & Taking Risks / Gigi Wang, SCET Industry Fellow, BMOE Program Chair
11:15 am – 11:30 am / Break
Theory / 11:30 am – 12:30 pm / Getting to Entrepreneurship & Venture Fundamentals / Gigi Wang, SCET Industry Fellow, BMOE Program Chair
12:30 pm – 1:00 pm / Lunch
Mindset / 1:00 pm – 1:45 pm / Coming up with Ideas for Compelling Products/Services / Sophie-Charlotte Moatti, Founder of “Products That Count”
Theory / 1:45 pm – 2:30 pm / How To Captivate Any Audience / Nathan Gold, founder of DemoCoach
2:30 -3:00 pm / Break
TRACK 1*: Working on an idea or venture
Networking & Theory / 3:00 pm – 5:00 pm
(includes small break/snacks) / Those who want to work on building a venture (theirs or someone else’s) will join this group.
- Share their concepts or ventures (1 minute for those who have an idea/project)
- Get feedback from CET instructors
- Assignment for end-of-week demo/presentation
- Join a team if not already a part of one
- Identify relevant mentors
TRACK 2: Instilling Entrepreneurial Mindset & Nurturing Start-ups
Networking & Theory / 3:00 pm – 5:00 pm
(includes small break/snacks) / Learning strategies and techniques to instill entrepreneurship mindset and to nurture entrepreneurs
- Share objectives and goals for coming to BMoE boot-camp (1 minute from each attendee)
- In-depth group discussions about challenges faced & and about culture
- Assignment for end-of-week report based on objectives and goals
Networking & Mindset / 5:00 pm – 6:00 pm (note: game to be continued into evening) / Game #2: Team-Building Exercise / SCET Staff leads
Everyone participates
*Track 1 is for students and entrepreneurs working on a project or venture. Track 2 for educators and incubators working on programs for supporting startups.
(Continued on the following pages)
DAY TWO in Banatao Auditorium, Atrium, and Breakout Rooms, Sutardja Dai Hall and Jacobs Hall on UC Berkeley Campus
Overview: Learn concept about team, customer-focused product design, promoting your products/services, and innovation in developing business models. A networking session to mingle, followed by working session with mentors.
FRAMEWORK / TUES JANUARY 12th2016 / TOPIC / SPEAKER
8:30am – 9:00am / Check-in & light breakfast
Theory / 9:00am –10:00am / Beyond Concepts, How To Execute / Ikhlaq Sidhu
Theory & Mindset / 10:00am – 10:15 am / Review of Game #2 and Innovative Team Behavior and Building / Gigi Wang
Theory & Mindset / 10:15 am – 11:00 am / Building a Winning Team / Ken Singer
11:00am – 11:15 am / Break
Theory & Mindset & Networking / 11:15 am – 12:45 pm / Customer-Focused Product & Services
Game #3: Giving the Customer What They Want / Anne Fletcher, Design Thinking Consultant
12:45 – 1:15 pm / Pizza lunch
Theory & Mindset / 1:15 – 1:30 pm / Results of Game #3:
Whose Customers were Delighted with Your Product or Service (prizes) / Anne Fletcher & Gigi Wang
Theory / 1:30 – 2:15 pm / Beyond Value Proposition: Innovation in Value Extraction (aka Business Models) /
- Gigi Wang
Theory / 2:15 – 3:00 pm / Promoting Your Product and Services /
- Tony Wessling, Managing Principal, Chromium Group
- Carmen Hughes, Founder, IgnitePR
3:00 – 3:15 pm / Break and walk to Jacobs Hall
Networking
(includes break/snacks) / 3:15 pm – 5:00 pm
Jacobs Hall / Networking Event
UC Berkeley SCET Team & Resources introduced / SCET Team & Community
TRACK 1: Working on an idea or venture
Networking & Theory / 5:30 – 9:00 pm / Project teams to polish ideas and opportunity to go out and talk to customer, mentors working with assigned project teams – Breakout Rooms / BMoE Participants & Industry Mentors
(participants need to connect with mentors and customers themselves)
TRACK 2: Instilling Entrepreneurial Mindset & Nurturing Start-ups
Networking & Theory / 5:30 – 9:00 pm / Group activities
- Exercise on team culture
- Creating a collaborative culture
- Drivers for developing entrepreneurial mindset
(Continued on the following pages)
DAY THREE in Banatao Auditorium, Atrium, and Breakout Rooms, Sutardja Dai Hall on UC Berkeley Campus
Overview: Concepts of business design, getting to market, growing a global company, resources and funding. Practice pitching your venture.
FRAMEWORK / WED JANUARY 13th, 2016 / TOPIC / SPEAKER8:30am – 9:00am / Check-in and Light Breakfast
Theory / 9:00 am – 9:45 am / Business Design & Models / Ikhlaq Sidhu
Theory / 9:45 am – 10:30 am / Getting-to-Market / Gigi Wang , Janet Gregory, Kickstartall Alliance
Theory & Mindset / 10:30 am – 11:00 am / Case Study:
Yani – Global Marketing, Sales, and Operations / Anoesjka Timmermans, Amsterdam Ctrfor Entrepreneurship
11:00 - 11:15 am / Break
Theory & Mindset / 11:15 am – 12 noon / Overcoming Failure to Get to Success / Entrepreneur Guest Speakers
- Steve Pieraldi, FailPro
- Mai Le, Yahoo!
12 noon - 12:45 pm / Box Lunch
Theory / 12:45 pm – 1:30 pm / Incubator/Accelerator and Accelerators / Incubators/Accelerators Panel:
- Caroline Winnett, Exec Dir, SkyDeck
- Matt Walters, GM, Runway Incubator
- Stanislav Richter, Dep Dir, xPORT(CZ)
Theory & Mindset / 1:30 pm – 2:15 pm / Investor Panel on Fundi / Investor Panel:
- Richard Chan, Ironfire Capital
- Joanne Chen, Foundation Capital
- Olivier Younès, Professor, HEC (France)
TRACK 1: Working on an idea or venture
Networking & Theory / 2:15 – 3:30 pm / Working Time for Track 2 project teams to talk to investors from panel and mentors, and customers (need to schedule) / Investor speakers and Track 2participants
TRACK 2: Instilling Entrepreneurial Mindset & Nurturing Start-ups
Networking & Theory / 2:15 – 3:15 pm / Networking Time for Track II participants to meet with incubator panelists to discuss their programs to support start-ups / Incubator Panelists and Track 2 participants
3:15 pm – 3:30 pm / Break with snacks
Mindset / 3:30 pm – 4:00 pm / Special Guest Speaker / Scott Adams, Creator of Dilbert Cartoon
TheoryMindset / 4:00 pm / Elevator Pitch Setup / Nathan Gold, Demo Coach
Mindset / 4:30 pm – 6:30 pm / Elevator Pitching Game #4
10 minutes per Track 1 Team
(2 minute pitches PLUS feedback) / Nathan Gold, Demo Coach
TRACK 1: Working on an idea or venture
Networking & Theory / 6:00 pm – 9:00 pm / Track 1 participants work on project in the break-out rooms. Group of industry mentors available to give input and feedback to help project progress. / BMoE Participants & Industry Mentors
(participants need to connect with customers and mentors themselves)
TRACK 2: Instilling Entrepreneurial Mindset & Nurturing Start-ups
Theory & Mindset / 6:00 – 9:00 pm / Track 2 participants work on their final plans and presentation to further promote and implement entrepreneurship in their organizations / Gigi Wang & Ken Singer
DAY FOUR in Banatao Auditorium, Atrium, and Breakout Rooms, Sutardja Dai Hall on UC Berkeley Campus
Overview: Final Presentations and Networking
FRAMEWORK / THURS JANUARY 14th, 2016 / TOPIC / SPEAKER8:00 am – 8:30 am / Check-in and light breakfast
Theory / 8:30 am – 8:45 am / Reflections going into Final Day / Gigi Wang
Theory / 8:45 am – 9:30 am / BMoE Mindset Concepts / Ikhlaq Sidhu
9:30 am – 9:45 am / Break (Project teams move to breakout rooms)
TRACK 1: Working on an idea or venture
Networking & Theory / 9:45 am – 12:00 noon / Practice Final Presentations of Demos/Projects
(Breakout Rooms) / Mentors & TamraTeig, Director of Berkeley Start-up Network
TRACK 2: Instilling Entrepreneurial Mindset & Nurturing Start-ups
Networking & Theory / 9:45 am – 12:00 noon / Track 2 participants present their Final Learnings and Recommendations for Instilling Entrepreneurial Mindset & Supporting Entrepreneurship (based on Day 1 goals)
Presentation by Orange Fab Incubator located in San Francisco / Participants present to IkhlaqSidhu, Ken Singer, Gigi Wang
Pascale Diane, Orange Fab Incubator
12noon -12:45 pm / Warm lunch
Theory & Mindset & Networking / 12:45 pm – 2:45 pm / Final Round Demos/Presentations of Venture Projects with Feedback
(Banantao Auditorium) / Present to Ikhlaq Sidhu, Ken Singer, Gigi Wang,
andAnisUzzaman, Fenox Venture Capital (guest judge)
Theory & Mindset / 2:45 pm – 3:10pm / Final Inspirational Keynote / Charles Huang, CEO, Indigo7, Founder, Guitar Hero, UC Berkeley Alum
Theory & Mindset / 3:10 pm – 3:30 pm / Closing Comments / Iklahq Sidhu, Ken Singer, Gigi Wang
Networking / 3:30 pm – 5:00 pm / Reception and Networking in Atrium