Five Steps to Protecting
Reputational Risk
An Executive Guide to Cultivating
Corporate Value
To secure your brand value contact us to start your PSM3 assessment
PSM3@gpm.world | +1 800 580 3719 |

To secure your brand value contact us to start your PSM3 assessment
PSM3@gpm.world | +1 800 580 3719 | Three challenges executives are facing today
From our experience working with executives around the world we have identified three key issues:
1. Executives often are not aware of the sustainability risks their organization currently faces. The ticking time-bomb of unidentified social, environmental and economic risks, has the potential to wipe out as much as 70% of company earnings.
Company’s are facing an unprecedented level of reputation damage as a result of potential human rights violations or rising operating costs associated with climate change.
2. Institutional investors and banks have realized this and have changed their risk profiles for lending. In the last year, 93% have ruled out entirely or backed out of an investment in a business due to a lack of transparency and disclosure of environmental, human rights, climate change or supply chain risks. This means that businesses either have not been able to obtain finance or have had to pay a premium.
3. 80% of CEOs believe that action of climate change is an urgent priority for their business. Yet their Corporate Social
Responsibility (CSR) programs don’t deliver results due to poor coordination and no clear strategy for project selection. This results in cost blow outs and missed opportunities for saving money and doing better for customers, shareholders and investors.
These problems leave CEO’s exposed to unknown impacts that could be disastrous for the the organization and often result in the CEO being fired when you could have don’t something about it. (in bubble in top right corner)
“The Assessment was great as it involved significant conversations amongst the management team and helped them to identify the real priorities for the organization”
Mike Myers, CEO, of NAHC
To secure your brand value contact us to start your PSM3 assessment
PSM3@gpm.world | +1 800 580 3719 | Executive Positions
Action on climate change is an urgent priority for my business
Climate change will create opportunities for growth and innovation for my company in the next 3 - 5 years
CEOs believe they can not quantify the value or their sustainability initiatives
To secure your brand value contact us to start your PSM3 assessment
PSM3@gpm.world | +1 800 580 3719 |

The five step method to protecting reputational risk
As a result of working leading organizations around the world we have developed the PSM3 engagement model. PSM3 helps your organization identify and mitigate sustainability risks and provides a simple and robust reporting structure to demonstrate to investors and key stakeholders these risks have been managed. This makes your stand out as a fantastic investment and demonstrates to customers and shareholders you are a good corporate citizen without compromising profits. PSM3 helps identify potential savings and business opportunities that can be generated through sustainability initiatives. It educates and creates buy-in amongst senior managers which helps you drive your organization’s sustainability agenda.
Gives you, the executive, piece of mind, protects corporate value and differentiates your business from your competitors.
To secure your brand value contact us to start your PSM3 assessment
PSM3@gpm.world | +1 800 580 3719 | Step 1: Discovery
To commence the engagement, we undertake a 2-hour discovery session to understand your organization’s goals, structure and culture and to identify the structure of the Assessment and which stakeholders should participate.
As part of this you get:
• A one-on-one session with a leading, certified sustainable projects experts who will facilitate the discovery session
• A tailored delivery plan showing the work required, identifying key stakeholders to be involved and the timeframe for the work to be delivered, that is unique to your organization
This step:
• Provides the engagement plan for the PSM3 assessment identifying the timings and commitment required by your team
A clear plan for identifying the managing reputation risks / completing the PSM3 assessment
Step 2: Assessment
The PSM3 Assessment involves two highly-experienced and GPM certified Assessors facilitating the assessment involving key stakeholders from your organization. In preparation for the on-site assessment, a background check is done to identify key information about your organization. A two-day on-site assessment examines the environmental, social, economic and change
To secure your brand value contact us to start your PSM3 assessment
PSM3@gpm.world | +1 800 580 3719 | dimensions and explores the perspective of the organization, the supply chain and external stakeholders such as customers or funding bodies.
“We realized substantial value from the Following the assessment, a detailed report is provided showing the current and desired levels across the environmental, social, economic and change domains that comprise span the organization, supply-chain and external stakeholders.. assessment, focusing our minds on the processes that we use and the organizations we partner with, from a sustainability
As part of this you get:
• Two independent, leading, certified sustainable projects experts who will facilitate the PSM3 assessment on site at your office
• An assessment workshop that engages and creates buy-in with staff and helps communicate your priorities
• A detailed diagnostic that identifies current and desired state against 24 key sustainable change criteria drawn from over 65 international standards and UN best-practice guides
• A drill-down of the current state for the organization, supply-chain, change initiatives and external stakeholders. perspective.”
Daniela Weatherill
Project Manager
National Affordable
Housing Consortium
Brisbane, Australia
Results/Benefits:
• identifies current blind-spots and gaps in thinking exposing potential risks to the organization
• Create buy-in amongst key staff and managers for sustainability initiatives
• Determine priorities for sustainability action and communicate these amongst your team
A PSM3 report showing current state and identified priorities for your organization
To secure your brand value contact us to start your PSM3 assessment
PSM3@gpm.world | +1 800 580 3719 |

To secure your brand value contact us to start your PSM3 assessment
PSM3@gpm.world | +1 800 580 3719 | Step 3: Risk Assessment
During the assessment interviews, a gap analysis is undertaken to identify potential risks facing the organization,
As part of this you get:
• A risk assessment identifying sustainability and potential reputation risks using the ISO 31000 (2012) international standard for risk management.
• A report highlighting the priority actions for the organization to reduce sustainability risks
Results/Benefits:
• Identifies unidentified reputation and sustainability risks
• Acts as a catalyst to discuss priorities for the organization and eliminate potential blind spots
Identification of reputation and sustainability risks lurking in your organization
Step 4: CSR Review
Current gaps and overlaps within the organization’s CSR program in order to identify the priorities for the organization.
As part of this you get:
• A report showing current gaps and overlaps with the organization’s CSR initiatives
To secure your brand value contact us to start your PSM3 assessment
PSM3@gpm.world | +1 800 580 3719 | Results/Benefits:
• Aligns the CSR program to corporate strategy
• Saves money
• Reprioritizes the CSR program to address current gaps and unmanaged risks
Identification of gaps and overlaps in your current CSR program
Step 5: Action Plan
An Action Plan is developed identifying a number of key sustainability initiatives that are needed to mitigate potential risks, deliver on the organizations priorities and to restructure the CSR program. The Plan also proposes a quarterly roadmap for implementation.
As part of this you get:
• An Action Plan identifying priorities, key milestones and an implementation roadmap for all identified sustainability initiatives.
Results/Benefits:
• Identifies priorities and key initiatives
• Provides an actionable, step-by-step roadmap
A roadmap to achieve your sustainability goals and drive it through your organization
End Goal: Gives you, the executive, piece of mind, protects corporate value and differentiates your business from your competitors.
To secure your brand value contact us to start your PSM3 assessment
PSM3@gpm.world | +1 800 580 3719 |

PSM3 Assessment Model
PSM3 differs from other types of assessment models as it focuses on the systems and governance principles that support sustainability in the organization and its value chain.
Each of the 24 indicators are individually scored based on the levels outlined in the chart below. The benefit of this approach is that it provides a deeper level of understanding of how to drive continuous and sustainable improvement.
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PSM3@gpm.world | +1 800 580 3719 | The assessment process aligns with international best practices as well as the UN Global Compact Post-2013
Business Engagement Architecture, The Global Reporting
Initiative’s G4 Reporting Framework and a range of ISO/IEC standards:
To secure your brand value contact us to start your PSM3 assessment
PSM3@gpm.world | +1 800 580 3719 | PSM3 Centre of Excellence
The GPM Sustainable Centre of Excellence is a distinction for organizations that have committed to environmental, social and economic stewardship through the use of green and sustainable change delivery.
Organizations accredited with CoE status are at the forefront of the global sustainability movement and understand the importance that sustainability has in achieving core business strategies while meeting the increasing demand for stakeholders, partners, employees, and consumers.
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PSM3@gpm.world | +1 800 580 3719 | About GPM
GPM is the world’s leading organization in sustainable project management. We wrote the book on sustainable projects. We regularly present at United Nations forums where we speak with leaders in business and government on sustainable projects. We operate in 145 countries and through our global network of universities, training providers and consultants and have worked with leading firms in South Africa, United States, Panama, Malaysia, UK, Australia and the UAE. facebook.com/greenprojectmanagement twitter.com/gpmcertified
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PSM3@gpm.world | +1 800 580 3719 | Meet the Executive Team
Dr. Joel B. Carboni - President
Dr. Carboni is a leading figure on sustainability in project management. He holds a Ph.D. in Sustainable
Development and Environment and has has over 18 years’ experience in portfolio, program and program management for government, banking, legal and big five consulting.Dr. Carboni is the architect of the PRiSM™ project delivery methodology, P5 Standard for Sustainability in Project Management and co-architect of the PSM3
Organizational Sustainability Model. He has authored training programs on Green and Sustainable Project
Management that are currently offered in over 150 countries and six languages.
Peter J. Milsom, KStG - Vice President of Strategy
Highly accredited and entrepreneurial sustainable change delivery assessor, consultant and strategic advisor to senior leaders. Accredited, at the most elite levels, from world leading, internationally recognized organizations.
Peter has over 25 years’ experience in managing complex and high risk international projects in government, ICT, defense and telecommunications including strategic engagements with Fortune 100 firms. Peter is the coarchitect of the PSM3 Organizational Sustainability Model and holds certifications including: Certified Project
Director (IPMA Level A®) and Certified Management Consultant (CMC)
Michael Young - Vice President of Research
Adjunct Associate Professor Young is a leading figure in project, program and portfolio management. He holds a Bachelor of Science, a Master of Business Administration and is currently completing a PhD. Michael has over 20 years’ experience in managing high risk and international projects in government, IT, logistics, transport, engineering and facilities. He is a regular speaker at project management symposiums, congresses and conferences all over the globe. Michael has been instrumental in the development and implementation of project management standards both internationally, including various ISO standards and the IPMA Individual
Competence Baseline (ICB4). Michael holds certifications, including: Certified Project Director (IPMA Level A®) and Certified Practicing Project Director.
To secure your brand value contact us to start your PSM3 assessment
PSM3@gpm.world | +1 800 580 3719 | Get started now
GPM offers three engagement options:
BRONZE SILVER GOLD PLATINUM
Discovery session
Self-assessment review
Assessment plan
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On-site 2-day PSM3 assessment
High-level report on PSM
Youtcomes
Full diagnostic report
Risk assessment
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CSR program evaluation
Detailed Action Plan
Full organisational audit to validate PSM3 results
GRI-compliant reporting framework
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Custom Employee
Development Program
To secure your brand value contact us to start your PSM3 assessment
PSM3@gpm.world | +1 800 580 3719 | 3 Reasons why to choose GPM?
1. GPM is the worlds leading organization focused on sustainable change. We wrote the book on sustainable change
2. We operate in over 145 countries through our network of universities, training and consulting partners
3. PSM3 assessment process aligns with international best practices as well as the UN Global Compact Post-2013 Business
Engagement Architecture, The Global Reporting Initiative’s G4 Reporting Framework and over 50 ISO/IEC standards
Securing Company Value and Reducing Risk
Organizations are challenged in understanding what sustainability risks exist. The ticking time-bomb of unidentified social, environmental and economic risks, has the potential to wipe out as much as 70% of company earnings.
PSM3 helps your organization to identify and mitigate sustainability risk investors and financial institutions have realized this and have changed their risk profiles for lending. In the last year, 93% have ruled out entirely or backed out of an investment in a business due to a lack of transparency and disclosure of environmental, human rights, climate change or supply chain risks.
PSM3 provides a simple and robust reporting structure to demonstrate to investors and key stakeholders these risks have been managed.
80% of CEOs believe that action of climate change is an urgent priority for their business. Yet Corporate Social Responsibility
(CSR) programs don’t deliver results due to poor coordination and no clear strategy for project selection
PSM3 educates and creates buy-in amongst senior managers which helps you drive your organization’s sustainability agenda resulting in potential savings and business opportunities
Call us now to book in your FREE discovery session (valued at $500)
To secure your brand value contact us to start your PSM3 assessment
PSM3@gpm.world | +1 800 580 3719 | To secure your brand value contact us to start your PSM3 assessment
PSM3@gpm.world | +1 800 580 3719 |