Ducato / Wednesday, December 24, 2008
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FIAT AND WINNEBAGO TEAM UP WITH SUNRISE AND MONTE DWYER

Fiat and Winnebago are renewing their partnership with the high rating Channel 7 morning show, Sunrise with Mel and Kochie.

Following on from the highly successful “Weather Winnie” promo on Sunrise last year, the Winnebago Sunrise motorhome will soon be on the road again, reporting live back to “Brekky Central” to a huge national audience each week.

In a segment entitled “Bush Postcards” Monte Dwyer is driving a Fiat Ducato-based Winnebago Birdsville in search of fascinating human interest stories all around Australia and will be reporting live from the Motorhome.

Sponsored by Winnebago, Fiat and Telstra, the Winnebago Birdsville motorhome has been totally wrapped in advertising decal and, just like Millie, last year’s Weather Winnie, the motorhome will become part of many people’s life as they look forward to the next story as reported by Monte.

Director of Morning Television Adam Boland says Monte is back by popular demand, his recent one-off appearance on Sunrise proving a hit with viewers. "Monte's one of the legends of brekky TV - so I'm thrilled he's made the switch. You'll see him at his best, because travelling Australia is his first love."

Monte recently travelled more than 70,000 kilometres around Australia and wrote a book about his adventures. “For me, Bush Postcards is a logical extension of Red in the Centre, only this time instead of containing all these great characters in a book we'll be able to set them loose on your TV screens,” he explained.

(ends)

For further information:

Fiat media web site:

Andrei Zaitzev / Edward Rowe
General Manager ~ Fiat / Public Relations Manager
Ateco Automotive Pty Ltd / Ateco Automotive Pty Ltd
Ph: (02) 9701 8035 / Ph: (02) 9701 8015
Mob: 0400 166 147 / Mob: 0407 913 244
Fax: (02) 9701 3533 / Fax: (02) 9701 3555
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Release Number: 279fiat-AU

Date of Issue: 12 September 2018. Time of Issue: 08:47:54