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FERRARI NEW STORE IN LONDON

Ferrari Formula One driver Kimi Räikkönen has officially opened the UK’s first Ferrari Store at 193-197 Regent Street in the very heart of London.

The ribbon-cutting ceremony was hosted by Räikkönen and Dany Bahar, Ferrari Senior Vice President, Direzione Commerciale & Brand. The Ferrari driver then performed the now-traditional signing of the store counter after which there was a special reception for a select group of guests and Ferrari Owners.

The day also featured a spectacular display of both new and classic Ferraris which, having first called to the Store, parked on Conduit Street for all to admire.

The design of the two-storey 530 square metre London Ferrari Store is entirely the work of the Studio Iosa Ghini. The design concept sees the Store as much as a homage to the history and spirit of Ferrari’s twin souls of racing and luxury as a straightforward retail outlet.

Each area of the Store has thus been carefully designed as a unique, special space in which shoppers can truly embrace the Ferrari experience. Needless to say, the Regent Street Store offers a wide selection of products from the Prancing Horse ranges for GT car clients, Formula 1 tifosi, and Ferrari enthusiasts.

The Regent Street Store joins the other prestige Ferrari Store locations worldwide, including those in Rome and Venice (Italy), Barcelona (Spain), San Francisco and Miami (USA), Macao (China), Abu Dhabi (UAE), to mention but a few. It was created and will be managed by the Percassi Group, a high profile Italian and international retail company that also owns the Ferrari Store in Milan which opened its doors in September 2005.

The Ferrari Store development programme includes plans to bring the number of openings to more than 40 over the next three years in Europe, America and the Middle and Far East.

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Picture captions:

  1. The London Ferrari Store
  2. The London Ferrari Store
  3. The London Ferrari Store
  4. Dany Bahar, Kimi Raikkonen and Antonio Percassi opening the Ferrari Store in Regent Street
  5. Dany Bahar, Kimi Raikkonen and Antonio Percassi cutting the ribbon at the Ferrari Store in Regent Street
  6. Lord Mayor of Westminster, Councillor Louise Hyams, with a Ferrari 250 GTO at the opening of the Ferrari Store in Regent Street
  7. Ferrari Store on Regent Street Press Conference
  8. Kimi Raikkonen and Dany Bahar at the Ferrari Store on Regent Street Press Conference
  9. Nick Mason and Kimi Raikkonen admiring Nick's Ferrari 250 GTO

For further information, please contact

Kevin Wall
/ Tel: +61 2 9701 8000
General Manager, European Automotive Imports / Fax: +61 2 9701 3555
Official Ferrari importer Australia & New Zealand / E:
Edward Rowe
/ Tel: +61 2 9701 8000
Public Relations Manager / Fax: +61 2 9701 3555
European Automotive Imports / Mob: +61 407 913 244
Official Ferrari importer Australia & New Zealand / E:
EUROPEAN AUTOMOTIVE IMPORTS PTY LTD
Street Address: Heritage Building, Campus Business Park, 350 Parramatta Road, Homebush NSW 2140 Australia.
Postal Address: Ateco Automotive Pty Ltd,Locked Bag 260, Silverwater, NSW 1811, Australia
A.B.N. 79 115 107 189
EAI Media web site: Australia:
New Zealand:

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Release Number: Ferrari_376

Date of Issue: 17 April 2019. Time of Issue: 18:10:34