FEELMORE50 2017 FULL RANKING

  1. Belvita – “Next Stop: Good Mornings” (UK) (Gravity Road) - Train guard cheers up passengers on 'Blue Monday'
  2. YKK – “Zipper & Bears” (Japan) (Adk Asatsu DK) - Bears on a child's top come to life
  3. Jameson Whiskey – “The Long Lost Barrel” (USA) (EVB) – Tongue-in-cheek parody of earnest brand-origin drink ads
  4. Netto Marken Discount – „Die Oster-Überraschung“ (Germany) (Jung von Matt) - Animated origin story of the Easter Bunny
  5. President's Choice – “Eat Together” (Canada) (John St) - Residents of apartment block eat together in corridor
  6. Coldwell Banker – “Somebody to Love” (USA) (Siltanen & Partners) - Sad man meets sad dog
  7. Monoprix – “Lait Drole La Vie” (France) (ROSAPARK) - Romance conducted via own-brand label messages
  8. Nespresso – “ Coming Home” (USA) (McCann New York) - George Clooney on a quest for Nespresso
  9. Kia – “Hero's Journey” (USA) (David&Goliath LA) - Melissa McCarthy as eco-warrior getting into comical trouble
  10. McDonald's – “McLanche Feliz” (Brazil) (DPZ&T) - Child designs monster; McDonald's brings it to life
  11. Lamb Australia - “You Never Lamb Alone: Australia Day” (Australia) (The Monkeys, Sydney) - Comic celebration of Australia's diversity for Australia Day
  12. Boss – “The Last Train” (Japan) (Dentsu) - Japanese station-master gets retirement surprise
  13. Shaddy – “Gift of the Magi” (Japan) (Dentsu) - Lavish adaptation of classic Xmas short story
  14. Drypers – “A Beautiful Journey” (Malaysia) (Publicis Malaysia)- Emotional journey through pregnancy to birth
  15. Tim Hortons – “Welcome Home (Canada) (JWT Canada) - Immigrant to Canada prepares to welcome his family
  16. Pedigree – “Pup-letes Pit Crew” (USA) (BBDO New York)- Puppies as NASCAR pit crew
  17. TIM – “Con TIM è Dello Avere Tutto” (Italy) (Havas Milan) - All-dancing demonstration of network's many features.
  18. Veja Gold – “Novo Veja Gold” (Brazil) (Havas) - Hunk athletically cleans garage to 80s soundtrack
  19. Netto Marken Discount – „Dann geh doch zu Netto!“ (Germany) (Jung Von Matt / SAGA) Child playing shop realises Netto offers better deal.
  20. Allegro – “Costume Party” (Poland) (Bardzo) - Mum works to create perfect costume for daughter's school event
  21. NFL – “Baby Legends” (USA) (Grey New York) - NFL players as babies
  22. Orangina – “Shake Le Distributeur” (France) (Buzzman) - Shake a vending machine for a free Orangina
  23. Pedigree – “General Howe's Dog” (USA) (BBDO New York) Revolutionary War story of dog POW
  24. CanonLife – “Redefine Thai Alphabet” (Thailand) (Rabbit’s Tale) - Canon funds better textbooks for Thai kids
  25. Koncept – “Oh Yes” (Thailand) (Agency unknown) - Hybrid pop video / furniture ad tells of bizarre love triangle
  26. Philips – “Mom's Energy” (Argentina) (Wunderman Buenos Aires) Everyday energy of mothers powers neo-natal ward
  27. Mr. Clean – “Cleaner of Your Dreams” (USA) (Leo Burnett Toronto) - Brand icon comes to life, shakes booty
  28. Dairy Farmers of Canada – “Mia & Morton” (Canada) (DDB Canada) Cheesemaker's daughter does it her way and wins awards
  29. Coca-Cola – “Love Story” (USA) (McCann) - Love story between Coke and food
  30. Lysol – “Protect Like a Mother” (USA) (McCann New York) - CGI turns protective mothers into animal kingdom equivalents
  31. TV 2 – “All that We Share” (Denmark) (&Co.) Diverse Danes play game that demonstrates underlying unity
  32. Skittles – “Romance” (USA) (Adam&Eve DDB) - Skittle-hurling Romeo unwittingly feeds many
  33. Toys 'R' Us – “Geoffrey the Part Time Reindeer” (UK) (The Corner London) Iconic giraffe Geoffrey helps out Santa
  34. AA – “Singing Baby” (UK) (Adam&Eve DDB) - A baby rocks out to "Proud Mary"
  35. Canadian Tire – “Happy 150th Canada” (Canada) (Agency unknown) - Celebrate Canada's 150th birthday with special lights
  36. IKEA – “The Changing Catalogue“ (Italy) (DDB Italy) - IKEA catalogue so desirable it needs special disguises
  37. Singapore Airlines – “The Magic Pen” (Singapore) (TBWA Singapore) - Child finds magic pen, wishes for return of businessman Dad
  38. Buick – “Pee Wee” (USA) (Engage M1) Kids playing American football get magical celebrity assist -
  39. Reese's – “Pac-Man” (USA) (Arnold Worldwide) - Pac-Man but with Reese's cups
  40. King's Hawaiian False Cabinet (USA) (Levit Agency) - Man stores desirable bread in secret cabinet
  41. Verena Sure – “Capture” (Thailand) (McCann) - Officious Thai traffic cop arrests fatty foods
  42. Heinz – “é muito mais” (Brazil) (Africa) Heinz varieties brought to life in chase scene
  43. Helga's – “Love Thy Neighbour Thick Cut” (Australia) (AJF Partnership) - Australian mother makes surprise sandwich for elderly neighbour
  44. Jollibee – “Valentine Series: Crush” (Philippines) (McCann Worldgroup) Infatuated student buys girl daily Jollibee's sandwiches
  45. Windex – “The Story of Lucy” (USA) (BBDO Chicago) - Dad watches girl grow up
  46. Tide – “Shirt Stain” (USA) ( Saatchi & Saatchi New York) - Super bowl announcer gets stain on shirt; hijinks ensue
  47. Ipiranga – “Celular” (Brazil) (Talent Marcel) - Automatic phone voice is secretly a real person
  48. IKEA – “Like a Baby” (Poland) (Grey Warszawa) IKEA bed users wake up as babies, get older through day
  49. Jollibee – “Ang Regalo Ni Lolo” (Philippines) (McCann Worldgroup) Grandad buys brand mascot as present for grandaughter
  50. AFP Habitat – “Mothers Day” (Peru) (McCann Lima) - Kids learn sign language to help out new friend

USA TOP 10

  1. Jameson Whiskey – “The Long Lost Barrel” (USA) (EVB) – Tongue-in-cheek parody of earnest brand-origin drink ads
  2. Coldwell Banker – “Somebody to Love” (USA) (Siltanen & Partners) - Sad man meets sad dog
  3. Nespresso – “ Coming Home” (USA) (McCann New York) - George Clooney on a quest for Nespresso
  4. Kia – “Hero's Journey” (USA) (David&Goliath LA) - Melissa McCarthy as eco-warrior getting into comical trouble
  5. Pedigree – “Pup-letes Pit Crew” (USA) (BBDO New York)- Puppies as NASCAR pit crew
  6. NFL – “Baby Legends” (USA) (Grey New York) - NFL players as babies
  7. Pedigree – “General Howe's Dog” (USA) (BBDO New York) Revolutionary War story of dog POW
  8. Mr. Clean – “Cleaner of Your Dreams” (USA) (Leo Burnett Toronto) - Brand icon comes to life, shakes booty
  9. Coca-Cola – “Love Story” (USA) (McCann) - Love story between Coke and food
  10. Lysol – “Protect Like a Mother” (USA) (McCann New York) - CGI turns protective mothers into animal kingdom equivalents

UK TOP 10

  1. Belvita – “Next Stop: Good Mornings” (UK) (Gravity Road) - Train guard cheers up passengers on 'Blue Monday'
  2. Toys 'R' Us – “Geoffrey the Part Time Reindeer” (UK) (The Corner London) Iconic giraffe Geoffrey helps out Santa
  3. AA – “Singing Baby” (UK) (Adam&Eve DDB) - A baby rocks out to "Proud Mary"
  4. BBC One – “Christmas Together” (UK) (BBC Creative) - Dad helps nervous daughter at school talent show
  5. Tesco – “Theresa's Story” (UK) (BBH London)
  6. Heathrow – “Bears Christmas Advert” (UK) (Havas London) - Bear couple meet at Heathrow through the decades
  7. Very.co.uk – “Anna and the Wolf” (UK) (St. Luke’s London) - Child makes perilous journey to deliver present to Santa
  8. Marks & Spencer – “Paddington & The Christmas Visitor” (UK) (Grey) - Paddington mistakes burglar for Santa
  9. Orbana – “Good Energy” (UK) (The White Label) - Skateboarding polceman travels around London
  10. Amazon – “Give”(UK) (Lucky Generals)- Animated smiling Amazon parcels make journey to your door

APAC TOP 10

  1. YKK – “Zipper & Bears” (Japan) (Adk Asatsu DK) - Bears on a child's top come to life
  2. Lamb Australia - “You Never Lamb Alone: Australia Day” (Australia) (The Monkeys, Sydney) - Comic celebration of Australia's diversity for Australia Day
  3. Boss – “The Last Train” (Japan) (Dentsu) - Japanese station-master gets retirement surprise
  4. Shaddy – “Gift of the Magi” (Japan) (Dentsu) - Lavish adaptation of classic Xmas short story
  5. Drypers – “A Beautiful Journey” (Malaysia) (Publicis Malaysia)- Emotional journey through pregnancy to birth
  6. CanonLife – “Redefine Thai Alphabet” (Thailand) (Rabbit’s Tale) - Canon funds better textbooks for Thai kids
  7. Koncept – “Oh Yes” (Thailand) (Agency unknown) - Hybrid pop video / furniture ad tells of bizarre love triangle
  8. Singapore Airlines – “The Magic Pen” (Singapore) (TBWA Singapore) - Child finds magic pen, wishes for return of businessman Dad
  9. Verena Sure – “Capture” (Thailand) (McCann) - Officious Thai traffic cop arrests fatty foods
  10. Helga's – “Love Thy Neighbour Thick Cut” (Australia) (AJF Partnership) - Australian mother makes surprise sandwich for elderly neighbour

AUTOMOTIVE TOP 10

  1. Kia – “Hero's Journey” (USA) (David&Goliath LA) - Melissa McCarthy as eco-warrior getting into comical trouble
  2. Buick – “Pee Wee” (USA) (Engage M1) Kids playing American football get magical celebrity assist -
  3. Volkswagen – “Tiguan Donde lo Grande Sucede Viaje” (Mexico) (DDB Mexico) - Night drive reunites child friends
  4. Audi – “The Doll that Chose to Drive” (Spain) (Promixity Barcelona) - Toyshop doll crosses aisle to play with cars
  5. Honda – “Yearbooks” (USA) (RPA) - Celebrity yearbook photos come to life
  6. Nissan – “A Grande Despedida” (Brazil) (TBWA) - Older drivers lose license but get one last racetrack fling
  7. Skoda – “Karaoke” (Spain) (Proximity Barcelona) - Precocious child sings karaoke in car
  8. Kia Soul – “The Turbo Hamster Has Arrived” (USA) (David&Goliath LA) - Super-speed hamster runs wild in hospital
  9. Hyundai – “Chatty School Bus” (South Korea) (Innocean Worldwide Seoul) - Hi-tech bus where your writing on the windows is animated
  10. Ford Ka – “Scuba Diver”(Argentina) (GTB)- Scuba diver dives into hatchback

BEVERAGES TOP 10

  1. Jameson Whiskey – “The Long Lost Barrel” (USA) (EVB) – Tongue-in-cheek parody of earnest brand-origin drink ads
  2. Nespresso – “ Coming Home” (USA) (McCann New York) - George Clooney on a quest for Nespresso
  3. Boss – “The Last Train” (Japan) (Dentsu) - Japanese station-master gets retirement surprise
  4. Orangina – “Shake Le Distributeur” (France) (Buzzman) - Shake a vending machine for a free Orangina
  5. Coca-Cola – “Love Story” (USA) (McCann) - Love story between Coke and food
  6. Skol – “Skolors” (Brazil) (Nazca Saatchi & Saatchi) - Highly choreographed ad celebrates diverse bodies
  7. Good Mood – “The Good Choice” (Indonesia) (Arcade) - Man chooses the right morning drink, good luck comes his way
  8. Bai – “Bai Bai Bai” (USA) (In-House) - Christopher Walken reads out N Sync lyrics
  9. Michelob Ultra – “One Bar” (USA) (FCB Chicago)- Theme from Cheers deployed in service of low-carb beer
  10. H2OH – “Pé na Jaca” (Brazil) (DM9DDB) - Flavoured water helps youths party without the health costs

TOP 10 CPG/FMCG

  1. Belvita – “Next Stop: Good Mornings” (UK) (Gravity Road) - Train guard cheers up passengers on 'Blue Monday'
  2. Lamb Australia - “You Never Lamb Alone: Australia Day” (Australia) (The Monkeys, Sydney) - Comic celebration of Australia's diversity for Australia Day
  3. Drypers – “A Beautiful Journey” (Malaysia) (Publicis Malaysia)- Emotional journey through pregnancy to birth
  4. Pedigree – “Pup-letes Pit Crew” (USA) (BBDO New York)- Puppies as NASCAR pit crew
  5. Veja Gold – “Novo Veja Gold” (Brazil) (Havas) - Hunk athletically cleans garage to 80s soundtrack
  6. Pedigree – “General Howe's Dog” (USA) (BBDO New York) Revolutionary War story of dog POW
  7. Mr. Clean – “Cleaner of Your Dreams” (USA) (Leo Burnett Toronto) - Brand icon comes to life, shakes booty
  8. Dairy Farmers of Canada – “Mia & Morton” (Canada) (DDB Canada) Cheesemaker's daughter does it her way and wins awards
  9. Lysol – “Protect Like a Mother” (USA) (McCann New York) - CGI turns protective mothers into animal kingdom equivalents
  10. Skittles – “Romance” (USA) (Adam&Eve DDB) - Skittle-hurling Romeo unwittingly feeds many

TOP 10 RETAIL/RESTAURANT

  1. Netto Marken Discount – „Die Oster-Überraschung“ (Germany) (Jung von Matt) - Animated origin story of the Easter Bunny
  2. President's Choice – “Eat Together” (Canada) (John St) - Residents of apartment block eat together in corridor
  3. Monoprix – “Lait Drole La Vie” (France) (ROSAPARK) - Romance conducted via own-brand label messages
  4. McDonald's – “McLanche Feliz” (Brazil) (DPZ&T) - Child designs monster; McDonald's brings it to life
  5. Shaddy – “Gift of the Magi” (Japan) (Dentsu) - Lavish adaptation of classic Xmas short story
  6. Tim Hortons – “Welcome Home (Canada) (JWT Canada) - Immigrant to Canada prepares to welcome his family
  7. Netto Marken Discount – „Dann geh doch zu Netto!“ (Germany) (Jung Von Matt / SAGA) Child playing shop realises Netto offers better deal.
  8. Allegro – “Costume Party” (Poland) (Bardzo) - Mum works to create perfect costume for daughter's school event
  9. Koncept – “Oh Yes” (Thailand) (Agency unknown) - Hybrid pop video / furniture ad tells of bizarre love triangle
  10. Toys 'R' Us – “Geoffrey the Part Time Reindeer” (UK) (The Corner London) Iconic giraffe Geoffrey helps out Santa

TOP 10 SERVICES

  1. Coldwell Banker – “Somebody to Love” (USA) (Siltanen & Partners) - Sad man meets sad dog
  2. TIM – “Con TIM è Dello Avere Tutto” (Italy) (Havas Milan) - All-dancing demonstration of network's many features.
  3. NFL – “Baby Legends” (USA) (Grey New York) - NFL players as babies
  4. TV 2 – “All that We Share” (Denmark) (&Co.) Diverse Danes play game that demonstrates underlying unity
  5. AA – “Singing Baby” (UK) (Adam&Eve DDB) - A baby rocks out to "Proud Mary"
  6. Singapore Airlines – “The Magic Pen” (Singapore) (TBWA Singapore) - Child finds magic pen, wishes for return of businessman Dad
  7. Ipiranga – “Celular” (Brazil) (Talent Marcel) - Automatic phone voice is secretly a real person
  8. AFP Habitat – “Mothers Day” (Peru) (McCann Lima) - Kids learn sign language to help out new friend
  9. State Farm – “Together” (USA) (DDB Chicago) - Bromance between man, dog and truck.
  10. NS – “Wat houdt je tegen?” (Netherlands) (N=5) - Two old men have fun on a rail trip

TOP 10 TECHNOLOGY

  1. CanonLife – “Redefine Thai Alphabet” (Thailand) (Rabbit’s Take) - Canon funds better textbooks for Thai kids
  2. Philips – “Mom's Energy Long” (Argentina) (Wunderman Buenos Aires) - Everyday energy of mothers powers neo-natal ward
  3. Microsoft – “#MakeWhatsNext: Change the Odds” (USA) (m:united/McCann) - Ambitious girl scientists shocked by science class dropout rates
  4. Adobe – “The Heist” (USA) (Goodby Silverstein & Partners) - Armed robbers foiled by mobile customer data
  5. PlayStation – “We Can Do It” (Japan) (In-house) - Animated montage of videogame action
  6. Samsung – “Ostrich” (USA) (Leo Burnett) - Ostrich gets hold of VR kit and flies
  7. Panasonic - “Sessão de Fotos ou Lanche da Madrugada” (Brazil) (Geometry) - Brazilian fitness guru thrilled by hi-tech fridge
  8. HP – “Clumsy Junior” (Colombia) (BBDO Mumbai) Clumsy guy delighted by non-spill printer cartridges
  9. Oppo – “The Magic Journey of Lilliput” (China) (Agency unknown) - Chinese man in Lilliput phones home for girlfriend reunion
  10. Google – “We Heart Home” (USA) (72andSunny) - Google voice activation makes home feel happier