SYLLABUS
FASHION 118 Cheri Lawell
Trend Forecasting Spring 2008
Fashion Forecasting 6-9:35 pm M
Evelyn L. Brannon
Course Schedule: This course studies the techniques and procedures for identifying and forecasting fashion trends and evaluates current trends found in lifestyles, business, ready-to-wear, and home fashion. Students will learn to recognize and analyze predictive lifestyle and business trends that affect retail merchandising and marketing decisions. Transfer credit: CSU 1.5 units
WEEK / DATE TOPIC
1 January 28 Introduction / Course Requirements
Components of a Trend
Overview of Clicking trends
Trend Chasers
2 February 4 Discuss student examples (trend homework)
What's the point? Do products connect to trends?
Emerging trends—mine and yours
Introduce 1st project - Group
3 11 Workshop
Student Presentations
Introduce Shopper Groups
4 18 HOLIDAY
5 25 Introduce 2nd Project - Group
Retail Field Trip to identify Shopper Groups
6 March 3 Fashion Forecast
Project Review
Computer Lab
7 10 The Fashion Map: Color Cycles
Computer Lab: Internet access to forecasting information
Student Workshop: Group Projects
8 17 FINAL Project Presentations
SYLLABUS
FASHION 118 Cheri Lawell
Trend Forecasting Spring 2008
Fashion Forecasting 9-12:35 F
Evelyn L. Brannon
Course Schedule: This course studies the techniques and procedures for identifying and forecasting fashion trends and evaluates current trends found in lifestyles, business, ready-to-wear, and home fashion. Students will learn to recognize and analyze predictive lifestyle and business trends that affect retail merchandising and marketing decisions. Transfer credit: CSU 1.5 units
WEEK / DATE TOPIC
1 February 1 Introduction / Course Requirements
Components of a Trend
Overview of Clicking trends
Trend Chasers
2 February 8 Discuss student examples (trend homework)
What's the point? Do products connect to trends?
Emerging trends—mine and yours
Introduce 1st project - Group
3 15 HOLIDAY
4 22 Workshop
Student Presentations
Introduce Shopper Groups
5 29 Introduce 2nd Project - Group
Retail Field Trip to identify Shopper Groups
6 March 7 Fashion Forecast
Project Review
Computer Lab
7 14 The Fashion Map: Color Cycles
Computer Lab: Internet access to forecasting information
Student Workshop: Group Projects
8 21 FINAL Project Presentations
Trend Forecasting
FASH 118
POINT SCALE
Homework: 3 Trends @ 10 points each 30
Computer Lab: 2 assignments @ 25 points each 50
1st Project: Oral 25
Written 75
2nd Project: Oral 25
Visual 75
*Classwork: T.B.A. (50 – 100 pts.) 50
330
* Students must be present to receive credit for classwork.
General Rules 1. Please come prepared and on time.
2. Please treat this class as you would a job. If you are ill or if you will be late to class, call in sick (or late) and leave a message in my voice mailbox: 714.432.5841 ext. 3
3. No cell phones or electronic devices allowed.
4. LATE WORK ACCEPTED @ 50% CREDIT or with PRIOR
Instructor approval.
5. Academic honesty policy enforced. All research sources
must be listed.
Office Hours Home Ec 102
M 3:15 – 5:15
TH 4:15 – 6:15
Or by appointment
Phone: 714.432.5841 ext. 3
Email Address
Website http://occonline.occ.cccd.edu/online/clawell/