Farmers Market Metrics Data Collection Control Sheet. Leave in market office on clipboard or in market bag. Once completed, add to market files for future years collection team.
Ex: (May) (Sept)
Market Name:______Collection season dates: ______to ______
Market Contact/email: ______@______
Data Project Leader email: ______@______
Metrics
Metric / Collection frequency: daily, 2-4 times per season, once per season / Notes about metric / Collection dates for surveys and talliesGeneral notes
Data Collection Days
These are the days that you will have collectors counting visitors, doing visitor surveys and tallying products. FMM asks for two days minimum for these data points with four collection days considered ideal when possible.
Choose dates that are as representative as possible. Once selected, communicate those dates as often as possible to the market community.
____/______/_____
____/______/_____ # of counters needed:______
Insert map of market with entry points for visitors circled. Insert as photo if scanning is not possible.
Data Collection Day Team Strategy
Define the communication strategy: how the call for a collection team would be sent out, and any issues that the mkt team forsees might arise with data collection.
Vendor Sales Data Collection Strategy
Vendor letter sent out: ____/_____/______(circle one) sent via email/postal/handed out
Who will oversee the daily sales slip handouts?
Who will enter the sales slip data to the FMM workbook and the aggregated data to the FMM site?
How often should they enter data? (circle one) daily weekly monthly
Mark dates when FMM entry is done with initials and notes (see example):
Mon / Tues / Weds / Thurs / Fri / Sat / Sun5/9 DR-all data until 5/8 entered / 5/31 DR- all data between 5/9 and 5/30 entered
Wrap up: Note any issues that arose with data collection including weather changes, volunteer issues, entry issues.