December 5, 2014

TJIV minor program

Exploitation of Intellectual Property Rights (IPR)

This course provides the participants understanding of intellectual property rights and how to exploit IPRs in a global business environment. Special attention is given to the international and venture issues. The course provides understanding of contract law and its use in transferring IPRs.

Brief Content

Topics include the key issues of success and relevant skills needed to manage intellectual property and innovation at both strategic and operational levels. The course provides examples based on real-world experiences of SMEs and leading international firms.

Intellectual property rights and innovation are some of the most important aspects of modern global business. Innovation is the fundamental driver of competitiveness. Innovations are transformed into profitable businesses through exploiting intellectual property rights (IPR). Technological invention and innovation is uncertain and risky but it can be managed. The IPRs are used in a very different way in small and large companies.For success it is important to understand the strategies, tools and techniques for managing IPR and innovation.

Learning Outcomes

After the course the participants are able to:

-Understand the definitions and concepts of intellectual property rights and innovation

-Develop and analyze strategies for IPR and innovation management practices in global environment in Europa, the USA, and China.

-Use and apply tools for IPR and innovation management in global environment

-Understand the basics of contracts related to IPR, including also partner/employment contracts and R&D outsourcing contracts

-Know what they don’t know, and be able to look for professional help from local specialists in IPR and law when needed. The course is focusing on the global level of the IPRs. The national patent system differences are discussed.

Workload

This is a 4 ECTS course (1cr ≅ 27 work hours).

Group assignments are based on real venture cases and students are expected to work in groups.

Assessment Methods and Criteria

Final presentation (group)60%

Feedback (individual)20%

Participation (individual)20%

Study Material

Lecture materials, selected journal and practitioner articles and complementary materials.

Class Schedule

# / Content / Lecturer
0 / Course promotion and introduction / TJ teachers & AVP teachers
1 / Intellectual property rights, contract law and legal English
Introduction / TJ teachers & AVP teachers
2 / Introduction of Chinese legal system and IP system / TJ teachers & AVP teachers
3 / Intellectual property strategy in global venture companies / TJ teachers & AVP teachers
4 / Trade secret protection
and use in business / TJ teachers & AVP teachers
5 / Patent protection
and use in business / TJ teachers & AVP teachers
6 / Trademark protection
and use in business / TJ teachers & AVP teachers
7 / Copyright protection
and use in business / TJ teachers & AVP teachers
8 / Design protection
and use in business / TJ teachers & AVP teachers
9 / Intellectual property strategy in global venture companies cont. & assignment / TJ teachers & AVP teachers
10 / Overview of Chinese IP law
and development trends / TJ teachers & AVP teachers
11 / Contract law
and use in business / TJ teachers & AVP teachers
12 / Business cases, company presentations / TJ teachers & AVP teachers
13 / IP Law in China: China as a norm giver or taker
University innovations and IPRs / TJ teachers & AVP teachers
14 / Assignment presentations by students / TJ teachers & AVP teachers

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