ENTP 1010: Entrepreneurship and Society

The David Eccles School of Business

The University of Utah

ENTP 1010: Entrepreneurship and Society

FALL 2017

Section 001: Mon. Wed. 11:50 a.m. - 01:10 p.m. Business Classroom Building (BU C 203)

Section 003: Wed. 6:00 – 9:00 p.m. Spence Fox Eccles Bus. Bldg. (SFEBB 130)

Contacts

Mark Cook, Adjunct Professor

linkedin.com/in/markspencercook or markspencercook.com

Office: O.C. Tanner Company

Email: (contact TA first below)

Office Hours: By appointment (801-652-3393).

Teaching Assistant: Alison Rosenbloom 415-714-0799

Librarian: Mohammad Mirfakhrai,

Communication

If you have any needs, please contact TAs first via email, then text, and after more than one day of no response, call Mark Cook directly at the number above.

Class Introduction

A wealth of studies document an astonishing fact: At least half of you WILL BE an entrepreneur in your life. You may create value for yourself, family, and society by becoming a self-employed artist, contractor, consultant, therapist, or other professional. Others may open a small business with three employees or grow a globally successful enterprise. Most will try to succeed by becoming an innovative employee. In any case, few begin by learning the principles underlying entrepreneurship to run a firm or a corporate project, so a low percentage succeed in entrepreneurial efforts. This course is your chance to learn what you need. This could be the introduction to a series of the most important classes you take at the U!

The purpose of this course is to help you find your own entrepreneurial opportunities within society and the economy. First, we start within your mind to discover any entrepreneurial stirrings and the landscape of opportunity spaces within society. We engage you in your own calling, proven foundational business thinking, and a collaborative, team-based set of group efforts to learn valuable principles of entrepreneurship. Cases involve making a few specific recommendations for improving a firm after researching and gaining personal experience with the company. The course culminates in a team project to do the same.

Learning Objectives

· Gain an entrepreneur mindset

· Apply theoretical knowledge to create value and improve society

· Gain methods to create products and services that deliver value to customers

· Utilize the tools and skill of entrepreneurship to improve society

Descriptions

Personal Projects: Each student must fill out and submit a survey that will be used to help form effective teams.

Collaborative Projects: Each student will do several assignments given or started in class to better define their purpose and personal opportunity in business. Students will also take assessments, interview entrepreneurs of their choice, recorded on video or audio, and tour a business in the appropriate industry.Look on canvas for suggestions, grading rubric, and submission.

Finally, a group project with several facets will affect your learning and grade. Working in teams, you will create a written case study about an innovative entrepreneurial or social venture of your choosing. Through Canvas’“Collaboration” tab, you will be able to work on your project with your groups via Google Docs.

Evaluation is based on the quality of the analysis and professionalism and quality of the written case and case video. Please see Canvas for detailed guidelines, rubric, and submission.

Online Students (applicable online sections): You’ll record your Team Case Presentation using Google Hangouts on Air. The Team Leader will submit the link of the recorded video by the due date (12/5).

FAQ (Video Meetings)

How to Create Google Community?

How to S. up Google Hangouts on Air?

What is Google Hangouts?

What is Google Drive?

Quizzes: Assessment of your understanding of the content found in the syllabus and cases. Submit via Canvas. Quizzes are due before Thursday nights at midnight generally following the date assigned for in-class discussion. At least three questions will come from the course lectures and discussions will be included on the quizzes. Additionally, one or two questions will come from my Twitter (see Online Resources & Activities below). Submit via Canvas.

Although quizzes are “open book,” they should be taken individually, i.e. “closed neighbor.”

Exams: Online exams covering in-class discussion and assigned materials. Although exams are “open book,” they should be taken individually, i.e. “closed neighbor.” Submit via Canvas.

Participation: The University expects regular attendance at all class meetings [electronic or live]. Instructors must communicate any particular attendance requirements of the course to students in writing on or before the first class meeting. Students are responsible for acquainting themselves with tools and satisfying the entire range of academic objectives and requirements as defined by the instructor." PPM, Policy 6-100III-O)

Participation will be graded for in-class, valuable contribution for the period of the semester before midterm and a separate grade for the second half of the semester. A grade will also be given, affected by teammate feedback, on your participation to prepare with your group for all aspects of your final group submission, presentation materials, and live presentation followed by 5-minute Q&A.

You are expected to actively contribute to this highly discussion-based class. Active participation includes the quality of your contribution and not merely how often you speak in class. Frequent, low-value speaking will be graded as a distraction. Your team members will also assess your contribution to group discussions and the final project in a similar way. See Canvas for grading rubric.

Text/Learning Sources

Great Work by David Sturt, Chris Drysdale, and Mark Cook (purchase on Amazon.com) Other websites will supplement as your “text books.” “CIS”/Canvas is your learning management system where you’ll submit assignments and assessments, check your grades, and collaborate with your peers.

The “Collaboration” tab is where you’ll access your team Google Doc and then be able to collaborate and work on your team projects.

The “Syllabus” page will provide this outline for class as well as link to online resources such as lecture videos/live broadcast, case studies, animations, and links as the semester progresses to additional readings.

Copyrighted material is available on electronic course reserve, Marriott Library.

Assessments

Strengths Finder

https://www.gallupstrengthscenter.com/Purchase/en-US/Product?Path=Clifton%20StrengthsFinder

Entrepreneur Profile

https://www.gallupstrengthscenter.com/Purchase/en-US/Product?Path=Entrepreneurial StrengthsFinder

Twelve Things People Love

http://www.markspencercook.com/uploads/5/1/1/1/51114165/twelvethingspeoplelove.jpg

Content in Addition to Syllabus Assignments

· Adam Smith: The Origin and Use of Money: Book 1 Chap 4, The Wealth of Nations. (Adam Smith: The Origin and Use of Money: Book 1 Chap 4, The Wealth of Nations.)

· Dilbert Explains Agency Theory (https://books.google.com/books?id=wshm3f0hyI8C&pg=PA444&lpg=PA444&dq=agency+theory+dilbert&source=bl&ots=-h2kYa-YC0&sig=QBydlA6PONz_kJpVnNkWD3uajRU&hl=en&sa=X&ved=0ahUKEwju26LDvr_OAhVD5mMKHcasAsMQ6AEIHjAA#v=onepage&q=agency%20theory%20dilbert&f=false)

· Krugman: Health Economics 101: Adverse Selection (http://query.nytimes.com/gst/fullpage.html?res=9C0CE7D6133EF937A25752C1A9639C8B63)

· Theory of the Firm animation (https://gotentrepreneurs.com/theory-of-the-firm/)

· Watson (2012) Smashing the startup myth: You don’t build teams, they build you

· Harden (1968),Tragedy of the Commons. Science

· Lassonde Institute website(http://www.lassonde.utah.edu/)

· Foundry Website & Video (Foundry.Utah.edu)

My Twitter Feed (@markspencercook): Approximately one question per quiz may come from Twitter concerning firms, markets, resources and governance.

Accommodations

Americans with Disabilities Act (ADA) Statement: The University of Utah seeks to provide equal access to its programs, services and activities for people with disabilities. If you will need accommodations in the class, reasonable prior notice needs to be given to the Center for Disability Services, 162 Olpin Union Building, 581-5020 (V/TDD). CDS will work with you and the instructor to make arrangements for accommodations. All information in this course can be made available in alternative format with prior notification to the Center for Disability Services.

Administrative Issues

Office Hours

Email remains the most reliable means of reaching me but please feel free to make a live appointment. I am available on class dates and other times with sufficient notice.

The Syllabus

The syllabus is a guide to classroom activities and should not be construed as binding. You will be given reasonable notice about changes in assignments, due dates, and so forth.

Assessments

Quizzes, the Midterm, and the Final are to be taken by yourself. They are “open book” and “closed neighbor.” The information you need to know to excel on quizzes and tests will be given entirely in class experiences, and in the course materials.

Cell Phones and Laptops

Cell phones for non-class use are prohibited during class time. If an emergency occurs and you need to use your cellphone, please leave the classroom. Laptops can be used in class but for class-related activities only – please refrain from accessing non-class related websites. There will be a 10-point deduction for students who do not observe this policy.

Statement on Use of Electronic Devices in Exams

Use of any and all electronic devices (e.g. pagers, cell phones, language translators, laptops, tablets, calculators, etc.) is forbidden during an exam unless otherwise specifically authorized by the instructor. A student who uses an unauthorized device may be subject to penalties for academic misconduct.

ADA Statement

The University of Utah seeks to provide equal access to its programs, services and activities for people with disabilities. If you will need accommodations in the class, reasonable prior notice needs to be given to the Center for Disability Services, 162 Union Building, 581-5020 (V/TDD). CDS will work with you and the instructor to make arrangements for accommodations. www.hr.utah.edu/oeo/ada/guide/faculty/)

Faculty and Student Responsibilities

Students have a right to support and assistance from the University in maintaining a climate conducive to thinking and learning. To further that objective, all students are expected to maintain professional behavior in the classroom S.ting as spelled out in the Student Handbook. Please see Article II &I II of the Student Code for specific guidelines. (http://regulations.utah.edu/academics/6-400.php)

Academic Integrity & Other University Policy:

I rigorously enforce School and University policy on academic integrity. Plagiarism detection software may be used in this class, in which case you will be required to submit materials in electronic format as part of your assignment. Please see the School or University Website for specific information about these policies. Also see Article I of the Student Code ( http://regulations.utah.edu/academics/6-400.php).

David Eccles School of Business Policy on Use of Electronic Devices

“Use of any and all electronic devices (e.g. pagers, cell phones, language translators, laptops, tablets, calculators, etc.) is forbidden during an exam unless otherwise specifically authorized by the instructor. A student who uses an unauthorized device may be subject to penalties for academic misconduct”.

DESB Use of Electronic Devices Policy

An Important Message from Business Career Services

Business Career Services at The University of Utah David Eccles School of Business offers a full range of free services to support your future career success. Career path selection and coaching, resume review, interview techniques and salary negotiation techniques are among topics covered. Mastering these skills will greatly improve your ability to secure the career most closely matched with your ambitions. In addition, Corporate Outreach is expanding the network of excellent companies, worldwide and in every sector, to extend your job search reach. Students may also access multiple opportunities to prepare for and interact with potential employers in a variety of formal and informal S.tings.

Contact Business Career Services today at <redir.aspx?REF=ROlx-CUmRpx8h2y2FXPrpfufvei6ZMoRcfxPRnmtBQFeoze77fTCAFodHRwczovL3d3dy51bWFpbC51dGFoLmVkdS9vd2EvMTQuMy4yNzkuMi9zY3JpcHRzL3ByZW1pdW0vcmVkaXIuYXNweD9SRUY9RktzTTYzZzBvMWEtbnhQMHRqMURjUmYyalQ4SmN5SUtqZ0ZfUV9SeVFxR1FRcEEwY3JmVENBRnRZV2xzZEc4NlFrTlRRRVZqWTJ4bGN5NVZkR0ZvTG1Wa2RRLi4 or (801) 587-8687 to make contact and meet with your Career Coach.

Students who enroll in the Career Business Associates Professional Development Plan average more interviews, more job offers and higher starting salaries. Enroll with your career coach as soon as possible! We want to see you early and often throughout your years at the Eccles School of Business!!

Americans with Disabilities Act

The University of Utah, David Eccles School of Business seeks to provide equal access to its programs, services and activities for people with disabilities. If you will need accommodations in this class, reasonable prior notice needs to be given to the instructor and to the Center for Disability Services, http://disability.utah.edu/, 162 Olpin Union Building, 581-5020 (V/TDD) to make arrangements for accommodations. All written information in this course can be made available in alternative format with prior notification to the Center for Disability Services.

David Eccles School of Business Statement of Professional and Ethical Conduct

Because of the importance of professional and ethical behavior in business, and its emphasis in our program, professional or academic misconduct is not tolerated in the David Eccles School of Business. Students are expected to adhere to the standards of behavior outlined in the University of Utah Code of Student Rights and Responsibilities (Policy 6-400). Students engaging in behavioral misconduct could be subject to suspension or dismissal from the University. Students involved in any form of academic misconduct, including but not limited to cheating on tests, plagiarism and collusion may, at the instructor's discretion, receive a failing grade in the course, examination, or academic assignment. In addition to or instead of this sanction, the instructor may refer the case to the Student Behavior Committee for hearing. If the instructor chooses not to do so, the Associate Dean for Academic Affairs, after appropriate investigation, may do so along with a recommendation to dismiss the student from the Business School. If, after hearing the evidence, the Committee determines that the student in question is guilty of the misconduct charged, the Committee may impose sanctions in addition to those taken by the professor. If the academic dishonesty is not proven, the instructor must rescind any sanctions imposed and will be required to evaluate the student's performance with the assumption that there has been no misconduct. The School will treat the student likewise. If a student suspects another student of academic misconduct, he/she should refer the incident to the instructor, the appropriate department, the Associate Dean for Academic Affairs, or the Student Behavior Committee, administered by the Associate Dean of Students, 270 Union.

David Eccles School of Business -- Statement of Grading Policy

Grading provides feedback to students on how well they have mastered the content and learning objectives of a particular course to allow students to capitalize on strengths and work to improve weaknesses through future courses of action. The DESB grading policy is intended to ensure grades offer reliable feedback regarding student performance, and to ensure fairness and consistency across the School. The faculty member is responsible for arriving at a grade for each student that the faculty member believes appropriately reflects the student's mastery of the course material and learning objectives. The faculty member will then consider the class' overall performance in terms of School guidelines. These guidelines are provided to ensure that grading, on average for the School as a whole, is sustained at a reasonable level over time. The guidelines are as follows: