Energy Commercials
Your advertising group has signed a new client, an energy source! You job is to create a commercial that promotes and persuades people to use that energy source. Within this short (less than 3 minutes), live-action (not taped) commercial you must include information on how the source affects the environment, it’s availability, safety, and economics. You should also include a few additional “fun facts” and props/costumes to convince your viewers to switch energy sources.
My groups’ energy source is:______
Brief script/outline of what will be said and done in the commercial:
Commercial Content:
Category / 4 / 3 / 2 / 1Information / Students include all 4 informational requirements (environment, availability, safety, economics) / Students include 3 of 4 informational requirements (environment, availability, safety, economics) / Students include 2 of 4 informational requirements (environment, availability, safety, economics) / Students include 1 of 4 informational requirements (environment, availability, safety, economics)
Data/facts / Students include 4 or more high-quality examples or pieces of data to support their campaign. / Students include at least 3 high-quality examples or pieces of data to support their campaign. / Students include at least 2 high-quality examples or pieces of data to support their campaign. / Students include fewer than 2 high-quality examples or pieces of data to support their campaign.
Campaign / Students create an original, accurate and interesting product that adequately addresses the issue. / Students create an accurate product that adequately addresses the issue. / Students create an accurate product but it does not adequately address the issue. / The product is not accurate.
Commercial Mechanics
Category / 3 / 2 / 1Volume / Volume is loud enough to be heard by all audience members throughout the presentation. / Volume is loud enough to be heard by all audience members at least 80% of the time / Volume often too soft to be heard by all audience members.
Enthusiasm / Facial expressions and body language generate a strong interest and enthusiasm about the topic in others. / Facial expressions and body language are used to try to generate enthusiasm, but seem somewhat faked. / Very little use of facial expressions or body language. Did not generate much interest in topic being presented.
Props/Costumes / Student uses several props (could include costume) that show considerable work/creativity and which make the presentation better. / Student uses 1 prop that shows considerable work/creativity and which make the presentation better. / The student uses no props OR the props chosen detract from the presentation.
Total: _____/21