Email campaign - Blue Collar clients

Hi [Client name],

I hope everything is well with you.

Following our recent discussion, I came across this short video which I think is very applicable to your situation.

As you will see, Andreas is quite similar to you. He is self-employed in a trade and carries many of the same responsibilities you have. Andreas was unfortunately injured in a serious workplace accident, and his recovery was burdened with the financial pressures of substantial medical bills, living costs all while still having to run his own business.

A relevant fact is that more than 60% of Australians will be disabled for more than one month during their working life, with more than 25% disabled for more than 3 months[1].Unsurprisingly, the rate is higher in your trade. Manual occupations suffer the highest rate of workplace injury of any occupation group in the country[2], with many relying purely on workers compensation in the event of an injury. The alarming reality is that less than 36% of people who suffer work related injuries will receive any financial support from workers compensation.

I thought of you because I wanted us to start discussing your financial options in the event of a serious injury or accident. You need to consider, if you were seriously injured tomorrow and unable to work, how would financially support yourself? And on top of that, how would you cover fixed business expenses without going into debt or paying from a personal savings?

I have some options I am keen to discuss with you, especially now that TAL have tailored their Income Protection cover and Business Expense cover to the specific needs of blue collar workers.

Have a read of the attached ‘Do I need Income Protection’ and ‘Do I need Critical Illness Cover’ and then let’s set a time to discuss your options and how we can tailor them to protect your interests and livelihood.

Please contact me if you have any questions, I am here anytime.

Kind regards,

[Adviser Name]

[Title]

[Phone number]

[Email Address]

[LinkedIn Profile hyperlink]

[1]Australian Disability Table IAD89-93 Class

[2] ABS 2011, Australian Social Trends: Work and Health, Canberra, Australia, viewed 17 October 2012