Effie 2014 Winners & Nominees
PACKAGED FOOD
NOMINEES
Campaign: Easy as MBS
Client: Albalact
Brand: Rarăul MBS
Entrant Agency: Graffiti BBDO
Second Agency: Mercury 360
Media Agency: Next
Campaign: More liver, liver, liver
Client: Hame România
Brand: Antrefrig
Entrant Agencies: Graffiti BBDO & Kaleidscope Proximity
Media Agency: Media Planning Group România
Campaign: Delikat 365 fairytale chicken dishes
Client: Unilever
Brand: Delikat
Entrant Agency: Friends Advertising
Second Agencies: Senior Hyperactive, Lowe Varșovia
Third Agency: Syscom Digital
Media Agency: Mindshare Media
Campaign: MEDA. All that is tastier in meat
Client: MEDA Prod '98
Brand: Meda
Entrant Agency: Propaganda
Media Agency: Optimedia
Campaign: Cooking Show
Client: Nestlé România
Brand: Maggi Secretul Gustului
Entrant Agency: Publicis Bucharest
Media Agency: Zenith Media
Campaign: Unisol the Autumn Olympics
Client: Bunge România
Brand: Unisol
Entrant Agency: Cohn & Jansen JWT
Media Agency: Zenith Media
BRONZE
Campaign: Delikat 365 fairytale chicken dishes
Client: Unilever
Brand: Delikat
Entrant Agency: Friends Advertising
Second Agency: Senior Hyperactive, Lowe Varșovia
Third Agency: Syscom Digital
Media Agency: Mindshare Media
SILVER
Campaign: Easy as MBS
Client: Albalact
Brand: Rarăul MBS
Entrant Agency: Graffiti BBDO
Second Agency: Mercury 360
Media Agency: Next
Campaign: More liver, liver, liver
Client: Hame România
Brand: Antrefrig
Entrant Agency: Graffiti BBDO & Kaleidscope Proximity
Media Agency: Media Planning Group România
GOLD
NO WINNER
SNACKS, CONFECTIONARY AND DESERTS
NOMINEES
Campaign: Bucharest Not Budapest
Client: Kandia Dulce
Brand: Rom Chocolate Bar
Entrant Agency: McCann Erickson
Third Agency: MRM WorldWide
Media Agency: Universal McCann
Campaign: Lay's Vault of Crunchiness
Client: PepsiCo România
Brand: Lay's
Entrant Agency: Jazz
Second Agency: Graffiti BBDO
Media Agency: MediaCom
Campaign: Lay's - The Duel
Client: PepsiCo România
Brand: Lay's
Entrant Agency: Graffiti BBDO
Second Agency: Jazz
Third Agency: Caan Media
Media Agency: OMD
BRONZE
Campaign: Lay's Vault of Crunchiness
Client: PepsiCo România
Brand: Lay's
Entrant Agency: Jazz
Second Agency: Graffiti BBDO
Media Agency: MediaCom
SILVER
Campaign: Lay's - The Duel
Client: PepsiCo România
Brand: Lay's
Entrant Agency: Graffiti BBDO
Second Agency: Jazz
Third Agency: Caan Media
Media Agency: OMD
GOLD
Campaign: Bucharest Not Budapest
Client: Kandia Dulce
Brand: Rom Chocolate Bar
Entrant Agency: McCann Erickson
Third Agency: MRM WorldWide
Media Agency: Universal McCann
PERSONAL CARE PRODUCTS & SERVICES
NOMINEE
Campaign: Oral-B Power Campaign
Client: Procter & Gamble România
Brand: Oral-B
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
BRONZE
NO WINNER
SILVER
Campaign: Oral-B Power Campaign
Client: Procter & Gamble România
Brand: Oral-B
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
GOLD
NO WINNER
HOUSEHOLD SUPPLIES & SERVICES
NOMINEES
Campaign: Dero 1st December
Client: Unilever
Brand: Dero
Entrant Agency: Mindshare Media
Second Agency: Engines
Third Agency: Image PR
Campaign: The Romanian Traditional Dish
Client: Procter & Gamble România
Brand: Fairy
Entrant Agency: Starcom MediaVest Group
Second Agency: Leo Burnett&Target, The Geeks, Graffiti PR
Third Agency: New View
Media Agency: Mediacom
BRONZE
Campaign: Dero 1st December
Client: Unilever
Brand: Dero
Entrant Agency: Mindshare Media
Second Agency: Engines
Third Agency: Image PR
SILVER
NO WINNER
GOLD
NO WINNER
ALCOHOLIC BEVERAGES - BEERS
NOMINEES
Campaign: Ursus Cooler Launch
Client: Ursus Breweries
Brand: Ursus Cooler
Entrant Agency: Graffiti BBDO
Second Agency: Kubis Interactive
Third Agency: Gavrilă & Asociații
Media Agency: Media Investment
Campaign: Bergenbier Repositioning
Client: Bergenbier S.A.
Brand: Bergenbier
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Media Agency: Initiative Media
Campaign: Bergenbier Fresh
Client: Bergenbier S.A.
Brand: Bergenbier
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Media Agency: Initiative Media
Campaign: Entering Top 3 beer brands in Romania
Client: Ursus Breweries
Brand: Ciucaș
Entrant Agency: GMP Advertising
BRONZE
Campaign: Entering Top 3 beer brands in Romania
Client: Ursus Breweries
Brand: Ciucaș
Entrant Agency: GMP Advertising
SILVER
Campaign: Bergenbier Repositioning
Client: Bergenbier S.A.
Brand: Bergenbier
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Media Agency: Initiative Media
GOLD
Campaign: Ursus Cooler Launch
Client: Ursus Breweries
Brand: Ursus Cooler
Entrant Agency: Graffiti BBDO
Second Agency: Kubis Interactive
Third Agency: Gavrilă & Asociații
Media Agency: Media Investment
DURABLES
NOMINEES
Campaign: Dacia Stories
Client: Dacia România
Brand: Dacia
Entrant Agency: Graffiti BBDO
Second Agency: Publicis Conseil Paris
Media Agency: OMD
Campaign: 24H
Client: Opel Southeast Europe LLC - Romania Office
Brand: Opel
Entrant Agency: Geometry Global România
Campaign: Mini Wreck
Client: Opel Southeast Europe LLC - Romania Office
Brand: Opel
Entrant Agency: Geometry Global România
Campaign: Tassimo Women's Day
Client: Mondelez International
Brand: Tassimo
Entrant Agency: Cohn & Jansen JWT
Media Agency: Starcom MediaVest Group
Campaign: Childhood Bike
Client: Bicicletele Pegas
Brand: Pegas
Entrant Agency: Publicis Bucharest
Media Agency: Starcom MediaVest Group
Campaign: Manifesto for creativity
Client: Samsung Electronics România
Brand: Samsung
Entrant Agency: Starcom MediaVest Group
BRONZE
Campaign: Tassimo Women's Day
Client: Mondelez International
Brand: Tassimo
Entrant Agency: Cohn & Jansen JWT
Media Agency: Starcom MediaVest Group
Campaign: Manifesto for creativity
Client: Samsung Electronics România
Brand: Samsung
Entrant Agency: Starcom MediaVest Group
SILVER
Campaign: Mini Wreck
Client: Opel Southeast Europe LLC - Romania Office
Brand: Opel
Entrant Agency: Geometry Global România
GOLD
Campaign: Childhood Bike
Client: Bicicletele Pegas
Brand: Pegas
Entrant Agency: Publicis Bucharest
Media Agency: Starcom MediaVest Group
RETAIL
NOMINEES
Campaign: Play with your inspiration
Client: Mega Image
Brand: Mega Image
Entrant Agency: McCann Erickson
Media Agency: United Media
Campaign: Million Ways to Enjoy
Client: eMAG
Brand: eMAG
Entrant Agency: Geometry Global România
Campaign: KFC - Win a garlic sauce in New York
Client: KFC România
Brand: KFC România
Entrant Agency: McCann Erickson
Media Agency: Universal McCann
Campaign: Everything you can plug in
Client: Carrefour România
Brand: Carrefour Hypermarket
Entrant Agency: Publicis Bucharest
Media Agency: Zenith Media
BRONZE
Campaign: Million Ways to Enjoy
Client: eMAG
Brand: eMAG
Entrant Agency: Geometry Global România
SILVER
NO WINNER
GOLD
Campaign: Play with your inspiration
Client: Mega Image
Brand: Mega Image
Entrant Agency: McCann Erickson
Media Agency: United Media
FINANCIAL SERVICES
NOMINEES
Campaign: Stan Pățitu
Client: Gothaer Asigurări Reasigurări
Brand: Gothaer
Entrant Agency: Lowe & Partners
Second Agency: Golin Harris
Media Agency: BPN
Campaign: Puncte Oriunde
Client: Bancpost
Brand: Bancpost
Entrant Agency: Lowe & Partners
Media Agency: Media Investment
Campaing: When it matters to you
Client: Provident Financial România
Brand: Provident
Entrant Agency: Jazz
Media Agency: Initiative Media
Campaign: The Mother in Law
Client: BCR
Brand: BCR
Entrant Agency: Next Advertising
Media Agency: MEC Media Agency
Campaign: BRD Team Spirit Campaign
Client: BRD
Brand: BRD Groupe Société Générale
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Campaign: The real value of Joy
Client: Volksbank România
Brand: Volksbank
Entrant Agency: BBDO Group
Media Agency: Media Direction
BRONZE
Campaing: When it matters to you
Client: Provident Financial România
Brand: Provident
Entrant Agency: Jazz
Media Agency: Initiative Media
Campaign: Puncte Oriunde
Client: Bancpost
Brand: Bancpost
Entrant Agency: Lowe & Partners
Media Agency: Media Investment
SILVER
Campaign: The Mother in Law
Client: BCR
Brand: BCR
Entrant Agency: Next Advertising
Media Agency: MEC Media Agency
GOLD
Campaign: BRD Team Spirit Campaign
Client: BRD
Brand: BRD Groupe Société Générale
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
MEDIA & ENTERTAINMENT
NOMINEES
Campaign: Why Don't You Come Over
Client: Mediafax
Brand: Gândul
Entrant Agencies: GMP Advertising & Webstyler
Campaign: Love has changed since once upon a time
Client: ActorieDeFilm
Brand: Love Building
Entrant Agency: Papaya Advertising
BRONZE
NO WINNER
SILVER
Campaign: Love has changed since once upon a time
Client: ActorieDeFilm
Brand: Love Building
Entrant Agency: Papaya Advertising
GOLD
Campaign: Why Don't You Come Over
Client: Mediafax
Brand: Gândul
Entrant Agencies: GMP Advertising & Webstyler
TELECOMMUNICATIONS INTERNET & DATA
NOMINEE
Campaign: Ghiță the Social Shepherd
Client: Vodafone România
Brand: Vodafone
Entrant Agency: McCann Erickson
Media Agency: UM România
BRONZE
NO WINNER
SILVER
NO WINNER
GOLD
Campaign: Ghiță the Social Shepherd
Client: Vodafone România
Brand: Vodafone
Entrant Agency: McCann Erickson
Media Agency: UM România
HEALTCARE PRODUCTS 8 SERVICES
NOMINEES
Campaign: Smart Girls Circle
Client: Merck Sharp & Dohme România
Brand: Nuvaring
Entrant Agency: Lowe Medic One
Second Agency: Senior Hyper
Third Agency: Mobile Works
Media Agency: Brand Programming Network
Campaign: The glucometer that fits your lifestyle
Client: Roche România
Brand: Accu-Check
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Third Agency: The Practice
Media Agency: Starcom MediaVest
Campaign: Alive! - the multi-multi-multivitamin
Client: Secom
Brand: Alive!
Entrant Agency: Graffiti BBDO
Media Agency: MEC
BRONZE
Campaign: Alive! - the multi-multi-multivitamin
Client: Secom
Brand: Alive!
Entrant Agency: Graffiti BBDO
Media Agency: MEC
SILVER
Campaign: Smart Girls Circle
Client: Merck Sharp & Dohme România
Brand: Nuvaring
Entrant Agency: Lowe Medic One
Second Agency: Senior Hyper
Third Agency: Mobile Works
Media Agency: Brand Programming Network
GOLD
NO WINNER
OTHERS
NOMINEES
Campaign: Big Plans
Client: British American Tobacco România
Brand: Pall Mall
Entrant Agency: Geometry Global România
Campaign: Văru' te rezolvă
Client: tocmai.ro
Brand: tocmai.ro
Entrant Agency: Lowe & Partners
Second Agency: GolinHarris Bucharest
Media Agency: Initiative Media
Campaign: Place an ad on Mercador
Client: Allegro Group România
Brand: Mercador.ro
Entrant Agency: The Geeks
Media Agency: Optimum Media Direction Plan & Buy SRL
Campaign: MyBRD Mobile App
Client: BRD
Brand: BRD Groupe Société Générale
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Third Agency: Breeze Mobile
BRONZE
NO WINNER
SILVER
Campaign: Place an ad on Mercador
Client: Allegro Group România
Brand: Mercador.ro
Entrant Agency: The Geeks
Media Agency: Optimum Media Direction Plan & Buy SRL
GOLD
Campaign: Văru' te rezolvă
Client: tocmai.ro
Brand: tocmai.ro
Entrant Agency: Lowe & Partners
Second Agency: GolinHarris Bucharest
Media Agency: Initiative Media
SUSTAINED SUCCESS
NOMINEES
Campaign: As it used to be
Client: Friesland Campina
Brand: Napolact
Entrant Agency: Propaganda
Media Agency: Universal McCann
Campaign: Return to purity
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency: Cohn & Jansen JWT
Media Agency: Media Investment
BRONZE
NO WINNER
SILVER
Campaign: Return to purity
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency: Cohn & Jansen JWT
Media Agency: Media Investment
GOLD
Campaign: As it used to be
Client: Friesland Campina
Brand: Napolact
Entrant Agency: Propaganda
Media Agency: Universal McCann
SHOPPER MARKETING
NOMINEES
Campaign: Compliments
Client: Procter & Gamble România
Brand: P&G Multibrand
Entrant Agency: Geometry Global România
Campaign: Roll Out Advantage
Client: Procter & Gamble România
Brand: P&G Multibrand
Entrant Agency: Geometry Global România
Campaign: Time for movies
Client: Procter & Gamble România
Brand: P&G Multibrand
Entrant Agency: Geometry Global România
BRONZE
Campaign: Time for movies
Client: Procter & Gamble România
Brand: P&G Multibrand
Entrant Agency: Geometry Global România
SILVER
Campaign: Roll Out Advantage
Client: Procter & Gamble România
Brand: P&G Multibrand
Entrant Agency: Geometry Global România
GOLD
NO WINNER
BRAND EXPERIENCE
NOMINEES
Campaign: Coke Tweets
Client: The Coca-Cola Company
Brand: Coca-Cola
Entrant Agency: McCann Erickson
Campaign: Live up the summer - Hit the road only with Pepsi
Client: PepsiCo România
Brand: Pepsi
Entrant Agency: GolinHarris
Second Agency: Graffiti BBDO
Campaign: Live Radio Vending Machine
Client: Strauss România
Brand: Doncafé
Entrant Agency: McCann Erickson
Second Agency: MRM Worldwide România
Media Agency: Universal McCann
Campaign: Go for Gold!
Client: Unilever South East Central Europe
Brand: Magnum Gold
Entrant Agency: Wunderman România
Media Agency: Mindshare Media
BRONZE
Campaign: Go for Gold!
Client: Unilever South East Central Europe
Brand: Magnum Gold
Entrant Agency: Wunderman România
Media Agency: Mindshare Media
SILVER
NO WINNER
GOLD
NO WINNER
GOODWORKS EFFIE – BRANDS (CSR)
NOMINEES
Campaign: Today you won't be abused
Client: Sensiblu Foundation
Brand: Sensiblu Foundation
Entrant Agency: Geometry Global România
Campaign: Care for children
Client: The Coca-Cola Company
Brand: Dorna
Entrant Agency: McCann Erickson
Campaign: Made in Andrei's country!
Client: OMV Petrom
Brand: Petrom
Entrant Agency: Graffiti BBDO
Second Agency: Graffiti PR
Third Agency: Webstyler
Media Agency: Optimedia
Campaign: Why Don't You Come Over
Client: Mediafax
Brand: Gândul
Entrant Agencies: GMP Advertising & Webstyler
BRONZE
Campaign: Care for children
Client: The Coca-Cola Company
Brand: Dorna
Entrant Agency: McCann Erickson
SILVER
Campaign: Made in Andrei's country!
Client: OMV Petrom
Brand: Petrom
Entrant Agency: Graffiti BBDO
Second Agency: Graffiti PR
Third Agency: Webstyler
Media Agency: Optimedia
GOLD
Campaign: Why Don't You Come Over
Client: Mediafax
Brand: Gândul
Entrant Agencies: GMP Advertising & Webstyler
GOODWORKS EFFIE – NON-PROFIT
NOMINEE
Campaign: A chance for life
Client: React
Brand: React
Entrant Agency: Graffiti BBDO
BRONZE
NO WINNER
SILVER
NO WINNER
GOLD
Campaign: A chance for life
Client: React
Brand: React
Entrant Agency: Graffiti BBDO
MEDIA INNOVATION
NOMINEE
Campaign: Coca-Cola Live Tweets
Client: The Coca-Cola Company
Brand: Coca-Cola
Entrant Agency: UM România
Second Agency: McCann Bucharest
Third Agency: MRM WorldWide
BRONZE
NO WINNER
SILVER
Campaign: Coca-Cola Live Tweets
Client: The Coca-Cola Company
Brand: Coca-Cola
Entrant Agency: UM România
Second Agency: McCann Bucharest
Third Agency: MRM WorldWide
GOLD
NO WINNER
SINGLE MEDIA COMPANY ACTIVATION
NOMINEE
Campaign: Coccolino Suleyman
Client: Unilever
Brand: Coccolino
Entrant Agency: Mindshare Media
Second Agency: Friends Advertising
BRONZE
NO WINNER
SILVER
Campaign: Coccolino Suleyman
Client: Unilever
Brand: Coccolino
Entrant Agency: Mindshare Media
Second Agency: Friends Advertising
GOLD
NO WINNER
GRAND EFFIE
NOMINEES
Campaign: Childhood Bike
Client: Bicicletele Pegas
Brand: Pegas
Entrant Agency: Publicis Bucharest
Media Agency: Starcom MediaVest Group
Campaign: Ghiță the Social Shepherd
Client: Vodafone România
Brand: Vodafone
Entrant Agency: McCann Erickson
Media Agency: UM România
Campaign: Why Don't You Come Over
Client: Mediafax
Brand: Gândul
Entrant Agencies: GMP Advertising & Webstyler
Campaign: Bucharest Not Budapest
Client: Kandia Dulce
Brand: Rom Chocolate Bar
Entrant Agency: McCann Erickson
Third Agency: MRM WorldWide
Media Agency: Universal McCann
WINNER GRAND EFFIE 2014
Campaign: Ghiță the Social Shepherd
Client: Vodafone România
Brand: Vodafone
Entrant Agency: McCann Erickson
Media Agency: UM România