eBook: 4 Simple Steps To Growing Your Membership with LinkedIn
By: DJ Muller, President & Founder, WebLink International
As an association professional, you understand the necessity to grow and engage your membership. Your association must seek new ways to connect with your current members and find new prospective members.
At WebLink, we understand that finding the right tools for your organization - and learning how to use them - can be tricky. And, despite LinkedIn being more than 10 years old, it remains largely untapped for associations trying to engage their target audience.
That's why we're offering this free eBook - to show you the 4 simple steps we've seen help associations grow their membership using LinkedIn.
In this eBook you will learn how to:
- Create a LinkedIn company page
- Maximize your presence by adding valuable content
- Achieve more views, comments, and shares
- Attract more followers for your company page
Click here to download the eBook.
We've recently presented this topic as a webinar and break-out sessions at conferences for association executives. Each time, the response has been incredible. While associations have been using Twitter and Facebook to connect with their current members, they've generally overlooked LinkedIn as a way to grow their membership.
See why so many B2B marketers are using LinkedIn in this recent post from Compendium, "LinkedIn is for B2B Content Marketing."
According to HubSpot's 2013 State of Inbound Marketing Report, 43% of marketers have acquired a customer on LinkedIn. What are you waiting for?
Just like many things, LinkedIn in is what you make of it. Make sure you create a communications plan that includes updating your company page and personal profile on LinkedIn. Remember, the goal is to use LinkedIn to provide information your connections and customers find valuable so they will share it with their networks and extend the reach of your business. Don't miss this opportunity to start using this powerful social media tool to grow your membership today.
DJ Muller is President and Founder of WebLink International, the creators of WebLink Connect™ the innovative, insightful and intuitive association management software with superior customer support. WebLink empowers hundreds of trade and professional associations and more than 500,000 small and medium businesses to help them acquire and retain more customers. Learn more at weblinkinternational.com.