Document of
The World Bank
Report No:ICR00003765
(TF-15167)
ON A
small RECIPIENT EXECUTED TRUST FUND (rETF) grant
IN THE AMOUNT OF US$600,000
TO THE
RECIPIENT
FOR A
COMMUNICATION FOR REFORM PROJECT
August 16, 2016
CURRENCY EQUIVALENTS
Exchange Rate Effective as of September 30, 2012)
US$ 1.00 / TND 1.573US$ 1.00 / Euro 0.774
Euro 1.00 / TND 2.023
FISCAL YEAR
ABBREVIATIONS AND ACRONYMS
ABBREVIATION AND ACRONYMSBCT / Banque Central de Tunisie / Central Bank of Tunisia
CAS/CPS / Country Assistance Strategy / Country Partnership Strategy
CBT / Central Bank of Tunisia
CPR / Congrès pour la République / Congress for the Republic Party
CPI / Consumer Price Index
CSOs / Civil Society Organizations
DGRA / Department General for Administrative Reforms
DPL / Development Policy Lending
DSA / Debt Sustainability Analysis
DPR / Development Policy Review
EU / European Union
FDI / Foreign Direct Investment
FSAP / Financial Sector Assessment Program
GDP / Gross Domestic Product
GO DPL / Governance and Opportunity Development Policy Loan
GOJ DPL / Governance, Opportunity and Jobs Development Policy Loan
IBRD / International Bank for Reconstruction and Development
ICT / Information and Communications Technology
IFC / International Finance Corporation
IFIs / International Financial Institutions
IFRS / International Financial Reporting Standards
ILO / International Labor Organization
IMF / International Monetary Fund
INS / Institute Nationale de la Statistique / National Statistics Office
ISN / Interim Strategy Note
M&E / Monitoring and Evaluation
MDGs / Millennium Development Goals
MENA / Middle East and North Africa
MIC / Middle Income Country
MICI / Ministry of Investment and International Cooperation
MOF / Ministry of Finance
MOH / Ministry of Health
MPDR / Ministry of Planning and Regional Development
NGOs / Non-Governmental Organization
NPLs / Non-Performing Loans
OECD/DAC / Organization for Economic Cooperation and Development/ Development
Assistance Committee
RETF / Recipient Executed Trust Fund
SOE / State Owned Enterprise
TND / Tunisian Dinar
UGTT / Union Générale Tunisienne du Travail / Tunisia General Labour Union
UTICA / Union Tunisienne de l'Industrie, du Commerce et de l'Artisanat / Tunisia
Business Confederation
Vice President:
Country Director:
Global Practice Senior Director
Practice Manager:
Task Team Leader:
ICR Team Leader:
ICR Primary Author: / Hafez Ghanem
Marie Francoise Marie-Nelly
Carlos Felipe Jaramillo
Auguste Tano Kouame
Antonio Nucifora
Federica Ricaldi
Federica Ricaldi
Tunisia
Communications for Reform Project
CONTENTS
Data Sheet
A. Basic Information
B. Key Dates
C. Ratings Summary
D. Sector and Theme Codes
E. Bank Staff
F. Results Framework Analysis
G. Ratings of Project Performance in ISRs
H. Restructuring
I. Disbursement Graph
1. Project Context, Development Objectives and Design 1
2. Key Factors Affecting Implementation and Outcomes 6
3. Assessment of Outcomes 14
4. Assessment of Risk to Development Outcome 19
5. Assessment of Bank and Borrower Performance 19
6. Lessons Learned 21
7. Comments on Issues Raised by Borrower/Implementing Agencies/Partners 23
Annex 1. Project Costs and Financing 24
Annex 2. Outputs by Component 25
Annex 3. Economic and Financial Analysis 26
Annex 4. Bank Lending and Implementation Support/Supervision Processes 27
Annex 5. Beneficiary Survey Results 28
Annex 6. Stakeholder Workshop Report and Results 29
Annex 7. Summary of Borrower's ICR and/or Comments on Draft ICR 30
Annex 8. Comments of Cofinanciers and Other Partners/Stakeholders 31
Annex 9. List of Supporting Documents 32
Section A: BASIC INFORMATION
Section B: KEY DATES
All data in this section, except restructuring(s), are system-generated from SAP as read-only.
Section C: RATINGS SUMMARY
C.1 Performance Ratings by ICR
Outcomes / Moderately satisfactoryRisk to development outcome / Moderate
Bank performance / Satisfactory
Borrower performance / Moderately unsatisfactory
C. 2 Detailed Ratings of Bank and Borrower Performance
Bank / Ratings / Borrower / RatingsQuality at entry / Moderately satisfactory / Government / N/A
Quality of supervision / Satisfactory / Implementing Agency / Moderately unsatisfactory
Overall Bank performance / Moderately satisfactory / Overall borrower performance / Moderately unsatisfactory
C.3 Quality at Entry and Implementation Performance Indicators
Implementation performance / Indicators / QAG Assessments (if any) / RatingPotential problem project at any time / No / Quality at entry (QEA) / None
Problem project at any time / No / Quality of Supervision (QSA) / Satisfactory
PDO/GEO rating before closing/inactive status / (automatic from last ISR)
Section D: SECTOR AND THEME CODES
.
Section E: BANK STAFF
E. Bank Staff
Positions / At ICR / At ApprovalVice President: / Hafex Ghanem / Inger Andersen
Country Director: / Marie Francoise Marie-Nelly / Neil Simon N. gray
Global Practice Senior Director / Carlos Felipe Jaramillo
Practice Manager: / Auguste Tano Kouame / Bernard Funck
Task Team Leader / Antonio Nucifora / Antonio Nucifora
ICR Team Leader: / Federica Ricaldi
ICR Primary Author: / Federica Ricaldi
Section F: RESULTS FRAMEWORK ANALYSIS
The project sought to contribute to public understanding of economic issues in Tunisia and to empower citizens to take a more active role in critical policy discussions. This was to be achieved through the production and dissemination of a series of media products that aim to inform and provoke public debate over the key economic issues facing the country and about possible solutions/scenarios. In particular, the project objectives were to: (i) contribute to foster greater awareness and understanding of the key structural challenges facing the Tunisian economy, and their importance to broader development goals in the country; (ii) seek to actively engage Tunisian citizens in dialogue and debate about those key issues and ways to enact change and reform; (iii) make complex economic topics accessible to a broad audience through compelling, informative content disseminated across multiple platforms; and (iv) help bring out the voice of the people to influence the design of the reforms.
Indicator / Baseline value / Original Target value / Formally revised target value / Actual value achieved at completion or target yearsNumber of television viewers / 0 / 1,000,000 (cumulative) / 3,750,822
Date achieved / December 2013 / December 2013 / April 2015
Comments / The target was achieved in December 2014 after the first five episodes of the show. The target was exceeded in 2015, last show was broadcasted in April 2015
Number of radio listeners / 0 / 400,000 / 0
Date achieved / December 2013 / December 2013 / April 2015
Comments / The target was not achieved as this activity was not performed
Facebook webpage views / 0 / 125,000 (100,000 Facebook fans and 25,000 page views) / 39,000 Facebook fans
26,435 page views
Date achieved / December 2013 / December 2013 / April 2015
Comments / This target was partially achieved
Percent of respondents with increasing understanding / 0 / 70% / 62%
Date achieved / December 2013 / December 2013 / April 2015
Comments / This target was partially achieved by the completion date, in April 2015.
Percentage increase in number of articles debating specific policy issues during the campaign, as compared to previous month (through Google searches) / 0 / 500 / The data is not available
Date achieved
Comments / The data was not collected by the recipient
Amount of online comments our content elicits / 0 / 500 / The data is not available
Date achieved
Comments / The data was not collected by the recipient
Number of business supported / 0 / 1 / 1
Date achieved / 2013 / 2013 / April 2015
Comments / This was a standard indicator for this trust fund but it is not a very meaningful indicator for this project. Since supporting businesses in the country is not part of the project objectives. The recipient is the only business supported though this project.
Section G: RATINGS OF PROJECT/PROGRAM PERFORMANCE IN ISRs
Not applicable as this is an RTEF.
Section H: RESTRUCTURING (if any)
n/a.
Section I: DISBURSEMENT PROFILE (for IPF & GEF only)
(displayed by the system)
.
1. Project Context, Development Objectives and Design
1.1 Context at Appraisal
1. The January 2011 revolution in Tunisia was fueled by widespread frustration over lack of social and political inclusion, and high levels of youth unemployment which reflected the socio-economic challenges and limited opportunity facing most of the population. These challenges have not yet been addressed after the revolution. Despite the significant progress achieved in recent years in instituting a democratic process, major obstacles still hamper broadly-shared economic growth. Bold reforms are needed to move from a system based on privileges and connections for the few, to one based on competition and merit (World Bank, 2014a).[1]
2. Changing the economic system requires, among others a national debate and broad consensus on areas for reform. Such reforms are essential to consolidate the transition and pave the way for inclusive growth and job creation in the medium-term. At the time of the project appraisal, there was a clear need to help citizens to engage in public discussions around key economic issues in order to contribute to the creation of an inclusive national debate; a prerequisite for building the needed consensus and appease frustration. The debate on key economic challenges has been largely absent from the Tunisian media, however. As a result, many Tunisians do not understand the origin of the current economic problems and are unable to participate in informal discussions on economic issues.
3. In this context, this project aimed to communicate key economic issues more broadly and effectively, through a series of concrete and targeted activities, which seek to fill a critical gap in the Tunisian media. The project built on analytical work carried out as part of the Development Policy Review (World Bank, 2014a) and other recent World Bank studies (Rijkers et al, 2014; Angel-Urdinola et al., 2014; Elgazzar et al, 2013; World Bank, 2014b)[2] covering the following areas: labor market reform and the challenge of job creation; pensions reform and implications for the next generation; reform of the tax code and tradeoffs between equity and investment; the investment incentives code and opening up to foreign investment; the cost of cronyism, clientelism and regulatory red tape; food and fuel subsidies and the social protection system; agricultural policies; trade policy; labor market policies; and banking sector reforms.
4. The project was well aligned with the Bank’s 2013-2014 Interim Strategy Note (ISN) for Tunisia which was designed to support the transition phase until a new government was elected under a new constitution. The ISN focused on three Areas of Engagement: (i) Laying the Foundation for Renewed Sustainable Growth and Job Creation; (ii) Promoting Social and Economic Inclusion; and (iii) Strengthening Governance: Voice, Transparency and Accountability. Within the context of the ISN this project specifically supports the areas (i) and (ii). The project was also closely linked to the programmatic Governance, Opportunity and Jobs (GOJ) Development Policy Loan (DPL) series, a key component of the ISN which supports economic reforms. The project was funded by a Small Recipient Executed Trust Fund (RETF) Grant in the amount of US$600,000 from the MENA MDTF Trust Fund.
1.2 Original Project Development Objectives (PDO) and Key Indicators (as approved)
5. The Original Development Objective of the project was to contribute to public understanding of economic issues in Tunisia and to empower citizens to take a more active role in critical policy discussions. This was to be achieved through the production and dissemination of a series of media products that aim to inform and provoke public debate over the key economic issues facing the country and about possible solutions/scenarios. In particular, the project seeks to: (i) contribute to foster greater awareness and understanding of the key structural challenges facing the Tunisian economy, and their importance to broader development goals in the country; (ii) seek to actively engage Tunisian citizens in dialogue and debate about those key issues and ways to enact change and reform; (iii) make complex economic topics accessible to a broad audience through compelling, informative content disseminated across multiple platforms; and (iv) help bring out the voice of the people to influence the design of the reforms.
Outcomes / Key Indicators / Baseline / Cumulative Target Values** / Frequency / Data Source/Methodology / Responsible for Data Collection / Description (indicator definition etc.)
YR 1 / YR 2 / YR3
Outcome One: Increased awareness of policy issues / Key Indicator one: Number of Television viewers / 0 / 1 million / n/a / n/a / Following each emission / Commercial media survey / Recipient / Commercial media survey
Key Indicator two: Number of Radio listeners / 0 / 400,000 / n/a / n/a / Following each emission / Commercial media survey / Recipient / Commercial media survey
Key indicator three: Page views and facebook fans / 0 / 125,000 / n/a / n/a / Monthly report / Google analytics / Facebook analytics / Recipient / Monthly report
Outcome two: Increased understanding of policy issues / Key Indicator four: Percent of respondents with increasing understanding / 0 / 70% / n/a / n/a / Pre/Post exit surveys from at least 25 audience participants following each town hall event and university screening townhall survey / Survey / Recipient / Recipient Survey
Outcome three: Increased accessibility of economic topics through dissemination of content across multiple platforms / Key Indicator five: Percentage increase in number of articles debating specific policy issues during the campaign, as compared to previous month (through Google searches) / 0 / 50% / n/a / n/a / Monthly report / Google analytics / Facebook analytics / Recipient / Monthly report
Key Indicator Six: Number of online comments the content elicits / 0 / 500 / n/a / n/a / Monthly report / Google analytics / Facebook analytics / Recipient / Monthly report
Outcome four: Support to private sector development / Key Indicator Seven: Number of businesses supported / 0 / 1 / n/a / n/a / Quarterly / the recipient quarterly report / Recipient / Recipient quarterly report
1.3 Revised PDO (as approved by original approving authority) and Key Indicators, and reasons/justification
6. The objectives were not revised. Key Indicators were not revised. Only, the key indicator three (Page views and Facebook fans) was split in two (one measuring the page views and the other the number of Facebook fans).
1.4 Main Beneficiaries,
7. The activities are intended to benefit key audiences, including youth at universities, NGOs, bloggers, women’s groups, trade unions, city and rural voices, etc., by increasing the level of information and awareness on the key policy issues facing the country. The government would also benefit through increased awareness and support for its reform programs and also facilitate dialogue with constituents.