Communication Plan 2015 - 16 /
Prepared by Triple P Partner, LGL Health Unit
Timeline / Activity / Description of messaging / Distribution/Channel
April / School Ebits
EON parenting tips /
- Health unit sends a monthly email newsletter to elementary and high schools with information for them to use in their newsletters home to parents.Make an Inventory of short messages on a variety of topics to be used monthly
- EON posts parenting tips every 2 weeks
- Online Cost $565 for the year
- School ebits email blast
- Creative Team Hrs this month
May / Mother’s Day
Media Release Facebook Messages
Radio ads
Whats On /
- Media release about taking care of yourself as a parent
- Prepare and approve social media content based on e bit messages;No more than 50 – 75 words; Add a link to more info from the website
- Radio ads (work on creative in April)
- Yes fm radio call in
- Star fm radio call in
- Gan public Health minute as well as radio ads (in kind from HU)
- TV spot online 5 minutes Q&A
- Radio Cost $1375
- For distribution to all local media; Publication or airing is at the discretion of the media outlet
- Article to Parent Child about fathers
- Post FB messages on the health unit Facebook page;Encourage all partners to like the page and share the posts when they are published
- Creative Team Hrs this month
- Radio stations (Brockville, Gan, Kemptville, Ogdensburg)
June / School ebits
Healthy Kids Day at Y /
- Promote end of school messages; Help for parents looking forward to kids being out of school
- Give activity items to YMCA healthy kids day
- Step 3 Placemat printed and distributed
- School ebits email blast
- Local participating restaurants get placement
- Creative Team Hrs this month
July / Facebook Messages
Other Social Media
Offer stand up display to day cares /
- Use prepared Facebook content, concentrate on summer messaging, offer activities for parents and children to do together
- Ask day care centres if you can put up the stand-up displays in their lobby for a week during the times when people bring kids to day camps
- Posted on the health unit Facebook page;Encourage all partners to share the posts
- Day cares
- Creative Team hours
August / Print Ads
Cogeco interview /
- Promote the power of positive parenting;Promote the 5 steps to positive parenting
- Can use Back to school message in earned media – partner with school travel planning for messaging too
- Back to school interview on FYI Cogeco TV
- Print Cost $1685
- See list of media
- Cogeco Cable TV Back to school
September / Radio, school ebits, Facebook, Workplace newsletter
EON What’s On /
- Promote more Facebook sharing and engagement, polls, tell us your story or tips, make sure you have people to monitor and respond
- Article for the workplace newsletter Smart Living
- Step 4 Placemat printed and distributed
- Radio Cost $1375
- School ebits email blast
- Smart Living newsletter and contact list Oct issue
- Local participating restaurants
- Radio stations (Brockville, Gan, Kemptville, Ogdensburg)
- EON
October / Print ads Part 2 /
- Promote the power of positive parenting;Promote the 5 steps to positive parenting
- Recorder and times take over front page of website
- Can use outdoor activity messaging in earned media
- Print Cost $1497
- Recorder and time website has approx. x number of hits on their front page each day
- Parenting Times
- Fun with Books
November / School ebits
Facebook messages /
- Winter activity messages
- Try to find videos and memes to get messages across on Facebook
- Use ideas from Parenting in Peel
- School ebits
- Team hrs
December / Radio /
- Produce a new ad trying to get more people to call in
- Articles can focus on holiday type messaging
- Negotiate the publication of extra information with paid ads. (Dec 23 next copy deadline for EON parenting Column)
- Promote Facebook likes
- Step 5 placemat printed and distributed
- Radio Cost $1375
- Local participating restaurants
- Team hrs
- Radio stations (Brockville, Gan, Kemptville, Ogdensburg)
January / School ebits, Facebook /
- Use prepared messaging
- Republish messaging on parents taking care of themselves to coincide with New Year’s resolutions
- Set up a Facebook challenge for parents to post pictures of how they look after themselves
- Facebook page
- School ebits
February / Online
Print Part 3 /
- Promote Family Day and activities you can do together
- Online partenting tips on EON
- Print Cost Recorder and Times $789.87
- Print Cost EMC 395
- Full page ad in recorder and times – regular $1400
March / Radio, school ebits, Facebook /
- Use topics appropriate for parents around the challenges and opportunities from March break
- Have a Facebook challenge for kids to give activity ideas for March break
- Cost approx. $1375
- Facebook page
- Local participating restaurants
- Radio stations (Brockville, Gan, Kemptville, Ogdensburg)
- EON
10,433.41 (minus the return from HST)