LauriRossErenstoft͕AM.APMP | 678‐232‐8044
Accomplishments
ROIrevenueofover$900Mfor Fortune 100/500organizationsthroughsuccessfulproposalandprojectmanagement leadership
APMPmemberandProgramCo‐ChairfortheGAChattahoocheeAPMPChapter
RecipientofAwardfor“exceedingexpectations”inRFP/ProposalManagementandProjectManagementPMBOK–projectmanagementskilled
Techwriteroninstructional/productmanuals,client/specsdocumentation,teachingaids,reports,etc.CRMadministratorandtrainer;customization/implementationformultipleorganizations
MarketingAwardforsuccessfulcontributioninmarketvisibility
Led teams of 20+ on major proposal efforts for various high profile companies
Instituted process for innovative internet awareness that generated visibility and increased marketing realization
Designed/implemented successful email campaigns that increased click-through and open rates by 50%
Webmaster and web content development; designed user-friendly navigation saving users valuable time
Editor, writer and copywriter for internal/external documents, marketing materials, and company newsletters
Trade Show/Events coordination
Experience
RelayHealth(Alpharetta,GA)2011–Present
Serve as the Proposal Manager for RelayHealth’s Marketing Communications group with primary focus on the Revenue Cycle Solutions business unit (with secondary focus on Pharmacy, Payer and Clinical BUs). Responsible for all aspects of proposal management including, capture management, storyboarding, creating/developing win themes, writing, editing, coordination, and production, database creation and maintenance; interfacing with parent company and collaboration on enterprise-wide proposal efforts.
L.RossConsulting(Dacula,GA)2010–2011
Independentcontractorforvariousindustriesandorganizations,providingallaspectsofproposalmanagementincluding:
capturemanagement,storyboarding,creating/developingwinthemes,writing,editing,coordination,andproduction
RecentlyservedasProposalManagerona$40Mstate‐widegovernmentinitiative
Pastprojectsin2010and2011include:TechnicalWriter,ProposalCoordinator,Editor,CaptureManagementandProduction
TotalSystemServices(Kennesaw,GA)(2008–2010)LeadSalesAnalyst/ProjectManager
Developmentofpartnershipandclientproposals,presentations,RFPsandRFIs;marketingandsalesmaterials:casestudies,projectsummaries,factsheets,competitiveanalyses,presentations;developedreportsandupdatesforsalesandteammembersonnewfunctionalityandofferings
ServedasResearcher,TechnicalWriter,Editor,ProposalSpecialistandProductionSpecialistforallbusinessdevelopmentproposalopportunitiesfordataanalytics
Projectmanagerforallclient/internalRDdevelopmentprojects
Administratorandtrainerforenterprise‐wideCRMsystem
Liaisontootherdepartmentstodevelopcombinedsalesstrategies
QCDataInc.(Atlanta,GA)(2005–2007)Marketing/SalesOpsN.America
Developmentofpresentations/proposalsfortelecomandutilities;RFPsandRFIsandopportunitybasedproposals(includedstateandlocalgov.);clientopportunityassessments;tenderandpre‐qualdocuments;marketingmaterials:salescollateral;casestudies,projectsummaries,factsheets
ServedasProposalManager,Coordinator,TechnicalWriter,EditorandProductionSpecialistonallbusinessdevelopmentproposalopportunities
CreateddocumentmanagementsystemforBDinsupportofproposals
MaintainededitorialcalendarandproducedmonthlyandquarterlysalesreportsforC‐levelmanagement
Authoredcompanypressreleases;articlesforpublication,companynewsletter(internal/externaldistribution)
IntellinetCorporation(Atlanta,GA)(2003–2004)SalesInformationManager
Projectmanagerforallclient/internalRDdevelopmentprojects
Servedaswriter/editorofproposalsforvariousindustriesrequiringadvancedITservices,including:Legal,Healthcare,Financial
Services,Bio‐Tech,ConsumerMarkets,andmore
ImplementationandcustomizationofcompanyCRMsystem;designedandproducedreportsformanagement
RecipientofMarketingAward
Coordinationanddevelopmentofcompanywebsite;authoredcontentandimplementedeasiernavigationanddirectedgraphicdesign;developedSharePointportalforcompanywideknowledgesharing
CompiledandreportedclientsatisfactionsurveysandworkedcloselywithPRfirmsonplacingpressreleasesandadvertisements;editorandpublisherofcompanynewsletter(externaldistribution)
TheHomeDepot(Atlanta,GA)(2000–2003)InternetMarketingProjectCoordinator
ProjectmanagerforKitchenandBathonlineinteractivedesigntoolandpartnersites
Wroteandpublishedover100"howto”buyingguidesand"learnabout"editorialsforweb;redesignedregistration
ResponsibleforacquiringBBBcertificationforhomedepot.com
Foundingeditorandauthorofthehomedepot.comnewsletter
KPMG(Atlanta,GA)(1996–2000)ProposalManager/BusinessDevelopment
RecipientofKPMGCompanyAwardforexceedingexpectationsinProjectManagementandRFP/ProposalManagement
AsProposalManager,IcoordinatedandmanagedlargeteamsformultipleRFP/proposalprojectsinseveralareasincludingGovernment(stateandLocal),ConsumerMarkets,Information,CommunicationEntertainment,andHealthcare–$MwinsAlsoservedinthefollowingrolesasrequired:ProposalSpecialist,CaptureManager,TechnicalWriter,Editor,DocumentSpecialist,andProductionSpecialist
Trainedsr.managers/partnersoneffectivepresentationskillswhichaidedincapturingnewclients
Createdinternalreportsandmanagedproposaldatabase;trainednewhiresoncompanyprocessesandmethodology
APRO(DeerfieldBeach,FL)(1992–1996)BusinessDevelopment/Marketing
Developedcontentandmarketingcollateralfornationalpromotionsandshows
Workedwithparentcompanytocoordinateandhosttradeshowsandevents(InternationalM&OSeminars)Editoranddesignerofcompanynewsletter
Assistedwithpreparationofannualbudgetandfinancialreporting
Skills
AM.APMP CertifiedandBoDMember(GA Assoc.ofProposalManagementProfessionals);PMBOKPMPskilled; MicrosoftOfficeFullSuite;HTML;Knowledgeofdataarchitectures,SQL,Applicationprocesses;AdobeAcrobat(fullpackage);AdobeInDesign.
Education
College–SUNYMorrisville;PMBOKprojectmanagementskilled;Certifications:AM.APMP;AMAProjectManagement,ManagingMultipleProjectsandDeadlines,EffectiveBusinessWriting,EffectiveProposalWriting,LIFELeadershipManagementandInterpersonalSkills,EffectiveCommunicationsandPresentations–DeckerCommunications,Inc.
ReferencesUponRequest–