PRESSmarch 2006
IMAGINARY REMIX
A research signed by Morace, an international Competition for young designers
wanted by IFTF in partnership with Mifur,
a party of trends on stage in Milan
Young people: worlds inside and the haste for the expression.
Materially connecting through music. Using videos and graphics to think up the reality of colours and of shapes. Talking with a gesture or with an sms.
Young people: in London, New York or Tokyo as well as in Cannes or Milan.
The metropolis as dimension.
All photographed thanks to the research of the sociologist Francesco Morace to emphasize, through the many combinatorial possibilities of their present, the values and inspirations that make up their imaginary. And it is once again Morace who uses Remix -the international competition for young designers promoted by the International Fur Trade Federation in partnership with the Mifur - as case history to verify whether those languages, those inspirations/aspirations are recognized by the young people themselves or not. And the answer is yes: because the young people from all over the world have got the same imaginary inside them.
Constantly remixed in order to be unique.
Three are the trends outlined:
• Posh Romance
• Wonder surprise
• Ethnological pop
Posh Romance
The archetype of femininity, pink, flowers and love. Music with a warm sonority. The ancient rules of elegance - beige, a jumper, knee length and a formal jacket - stated with sweet irony and with plays on matchings that are more or less daring going so far as a languid kitsch.
The deep roots of traditions revealed through the sensual choice of the fabrics.
The most modern graphic like the pursuit of arabesques. Shops that drop the aseptic and white monochromy typical of the fitting out of the 90s to aim to small and coquettish environments.
At Remix cloaks stolen to fairy tales, the dandy seriousness of a soft and white man’s jacket, the graceful and ironically bon ton movement of an incredible evening coat, pompous and even geometric…romantic and at the same time biting. An inside imaginary: the exaggerated perfection of a Perfect Woman (the Stepford Wives); a tradition that “offers the idea of home and feeling” because it has the warm shape of a Russian cosy.
Wonder surprise
Aesthetics that amaze. The world of the “it looks like”: a bag that looks like a radio, a showcase that looks like a trompe l’oeil. Wonder and surprise. The glittering and the de-contextualizing; the brilliants and Swarovskis.
Playing in order to ease everyday life. Personalizing everything and considering white surfaces as canvases to create one’s own personal palette.
Deforming the images to draw out the soul of a message. Remixing the big with the small, the wide with the narrow.
Turning swing into the greatest pop and rock successes, like Paul Anka, to understand what it sounds like.
Experiencing the surprise of buying a cult garment in a shop apparently open for a special occasion such as Valentine’s Day.
At Remix sudden puffs of feathers and pom-poms. Elves’ jackets a bit cyber. Tiny little jackets holding an imaginary inside: the same that gives birth to Veruca Salt and to her look in “Charlie and The Chocolate Factory”.
Ethnological pop
The great breath of narration. The pureness of the origins. The strength of traditions: all shaked and revised by the filter of what is modern. What can possibly be younger than this? Nothing, because young people are mainly prone to manage in a daily and natural way, that is pop, the great variety of expressions and references coming from the many cultures, creating new suggestions and original languages.
Antique-effect skins, wools and weavings with bygone roots, craft made reproductions with ethnic taste.
In the light box showcases that rise solitary with the strength of a totem, tribal marks built using pixel, that are primeval and oneiric and also terribly modern.
At Remix fringes, three-dimensionalities, live cut hems, loom manufacturings such as fabrics.
Fresh matching of fur and material.
Fabrics that in the common imaginary go with the open air life modellings which become dry city trenches.
Traditional, eternal and absolute icons that propose themselves as new with gritty strength.
With an imaginary inside: the spaces (internal and external) of a Brokeback Mountain as a possible dream.
…and what about fur?
Rearranged like a piece of music, reinterpreted like a piece of art, updated with pop taste it goes through the three tendencies where it is reflected with disconcerting similarity.
The research down the streets of the world has found, without even looking for them, young people that have accepted fur as an element that is at the same time distinctive and daily of their look: full fur and accessories, classic and surreal versions, with a tran-seasonal use that has amazed the researchers themselves. Because fur is already part of the world of young people, exactly like technology and communication. An element one can freely draw from, to be lived personally, to be remixed by drawing from one’s own imaginary and to be proposed once again as strong sign of uniqueness.
Contact: / Press Office MIFURPaola Bosetti – Valentina Visigalli
Tel. + 39.02.33.11.003 - Fax + 39.02.31.38.55 -