FOR IMMEDIATE RELEASE
WestEdge Design Fair Programming Schedule Announced For Oct. 16-19
Industry Luminaries and Thought-Leaders to Present Four Full Days of Design Panel Discussions and Seminars on a Variety of Topics
Santa Monica, CA (October 2, 2014) –After a successful debut last fall, WestEdge Design Fair returns to the Barker Hangar for its second edition October 16-19, 2014. This four-day event will cater to the trade, press and public featuring over150 exhibiting brands. Attendees will find design inspiration and see the best in furniture, lighting, kitchen, bath, outdoor furnishings and other products for the home. The fair offers a full design experience, complete with custom installations, a series of special events and comprehensive schedule of panel discussions and seminars.
Noted design experts, architects and industry leaders will share their knowledge and insight at 15+ talks taking place in the event’s Jenn-Air Master Class Studio. The Jenn-Air Master Studio schedule includes Thursday-Friday programs geared for the design trade and weekend panels targeted toward homeowners and design enthusiasts.
THURSDAY, OCTOBER 16
11:00-12:00 PM | More Money, More Profits
Presented by Kimberley Seldon, Kimberley Seldon Design Group
1:00-2:00 PM | Art & Interiors
Presented by ASID Los Angeles | Moderated by Cindi Burnett, Burnett Design Group
Featuring Marie Chambers, Louis Stern Fine Arts; Peter Mays, Los Angeles Art Association; MaryLinda Moss, Designers Fine Art Resource; and Jack Rutberg, Jack Rutberg Fine Arts
2:30-3:30 PM | Haute Design: The intersection of Fashion, Trend and Home Decor
Presented by Benjamin Moore
4:30-5:30 PM | The Consummate Kitchen
Presented by Jenn-Air | Moderated by Mayer Rus, Architectural Digest
Featuring: Steve Brown, Jenn-Air; Oliver M Furth, Oliver Furth Design and Decoration; Melinda Ritz, Melinda Ritz Interiors
FRIDAY, OCTOBER 17
10:00-11:00 AM | Salaries, Fees and Value: Data, Discussion and Direction from Industry Leaders
Presented by the Leaders of Design Council
Featuring: Keith Granet and Meg Touborg
11:30 AM-12:30 PM | Craftsmanship in the Digital Age
Presented by Dering Hall | Moderated by Steven Gambrel
Featuring: Bernard Brucha, MASHStudios; Paul Priven, Zia Priven; Wendy Schwartz, Cuffhome; and Delta Wright, Curated
1:00-2:00 PM | How to Get Published
Presented by Coastal Living | Moderated by Antonia van der Meer
Featuring: Sasha Emerson, Sasha Emerson Design
2:30-3:30 PM | Built to Last: Developing a Brand Legacy in the Design World
Moderated by Kathryn M. Ireland
Featuring: Martyn Lawrence Bullard, Martyn Lawrence Bullard Design; Russ Diamond, Snyder Diamond; Christopher Farr, Christopher Farr; and Thomas Lavin, Thomas Lavin
4:00-5:00 PM | Rethinking Retail: Does Main Street Matter?
Presented by West Hollywood Design District in partnership with DIEM
Moderated by Frances Anderton, KCRW
Featuring: Jamie Adler, Phyllis Morris; Maria Cicione, Graye; Troy Hanson, WestEdge Design Fair; John Neamonitis, WorkOf; and Todd Nickey, Nickey Kehoe
5:30-6:30 PM | Why We Hate Work: Is How We Work Working?
Presented by IIDA Southern California
Moderated by Edie Cohen, Interior Design Magazine
Featuring: Liz Burow, HLW; Tiffany English, Ware Malcomb; Michelle Ives Ratkovich, AECOM; and Alan Young, Gensler
SATURDAY, OCTOBER 18
11:30 AM-12:30 PM | Rock Star Architecture: Creative Design for Recording Artists
Presented by FORM | Moderated by Lisa Bingham
Featuring: Joe Chiccarelli, Grammy-winning producer/mixer/engineer; Maureen Droney,Producers & Engineers Wing Sr. Executive Director, NARAS; Peter Grueneisen, FAIA, Nonzero Architecture
1:00-2:00 PM | The Bottom Line: How to Build a Cool Project Without Getting into Hot Water
Moderated by Susan McFadden, California Homes Magazine
Featuring: William Hefner, Studio William Hefner; Monique Lafia, Lafia/Arvin Interior Design; and Bart Mendel, Stonemark Construction Management
2:30-3:30 PM | Innovations in Kitchen & Bath Design
Presented by Angeleno Magazine | Moderated by Amanda Friedman
Featuring: Annette English, Annette English and Associate; Laurie Haefele, Haefele Design; and Wendy Williams, Snaidero
4:00-5:00 PM | Design for Hospitality or Home
Presented by Ocean Home Magazine and Fairmont Miramar Hotel & Bungalows | Moderated by Melissa Gillespie
Featuring: Michael Berman, Michael Berman Limited and Lynda Murray, Lynda Murray Interior Design
SUNDAY, OCTOBER 19
11:30 AM-12:30 PM | The Art of Entertaining in California
Presented by California Home + Design | Moderated by Jennifer Mehditash
1:00-2:00 PM | Using Color for Maximum Effect
Featuring: Roderick Shade, Roderick Shade Design
WestEdge media sponsors include Architectural Digest, The Architect’s Newspaper, Angeleno, California Home + Design, California Homes, Coastal Living, Design Bureau, DesignMilk, Dering Hall, Evolo, The Editor At Large, Form Magazine, Interiors California, Gray Magazine, KCRW, Landscape Architecture Magazine, Metropolis, Modenus, Ocean Home Magazine, The Los Angeles Times, theTwentySIX, Retail Observer and The Wall Street Journal.
WestEdge Design Fair Hours:
Thursday October 16
2-6 PM (Trade and media preview)
6:30-10 PM Opening Night Party to benefit Heal the Bay
Tickets: $95 online at
Friday October 17- Sunday October 19 Open to the trade and public
Friday October 17-
11 AM-8 PM
5-8 PM Cocktail party to benefit The A+D Museum (separate $40 ticket)
Saturday October 18
11 AM-6 PM
Sunday October 19
11 AM-5 PM
Online advance ticket purchase: $20
(Includes a one-year digital subscription to Architectural Digest, official WestEdge national media partner)
On-site tickets: $25
Registration for qualified design trade, design students and press is complimentary prior to October 8.
All WestEdge Design Fair events take place at The Barker Hangar, Santa Monica, CA.
The Barker Hangar | 3021 Airport Avenue | Santa Monica, California 90405
Parking:$10 cash
For more information and ticketing, go to #westedge2014
All press attending will need to register:
For all press inquiries, please contact Diana Bianchini, Di Moda Public Relations, , 310.288.0077(ph).
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