Press release
Allrounder 1120 H wins iF Design Award 2018
- Pioneering: machine design combines aesthetics, functionality and ergonomics
- Teamwork: joint development from Design Tech design office and Arburg
- Product design: a priority for decades at Arburg
Lossburg, 20/3/2018
This year, Arburg has won the iF Design Award for its new large machine, the hybrid Allrounder 1120 H, and therefore counts among the prize winners of the internationally recognised and highly renowned design prize. The machine received the prize in the "Product“ discipline within the "Office & Industry" category. The iF Design Award is bestowed once a year by the oldest independent design institute worldwide, the iF International Forum Design GmbH, in Hanover.
The Allrounder 1120 H with a clamping force of 6,500 kN is Arburg's new flagship machine, which has significantly expanded Arburg's product range. The hybrid machine combines electric speed and precision on the clamping side with hydraulic power and dynamics during injection. It also features a pioneering design.
Aesthetics, functionality and ergonomics
In addition to its aesthetic appeal, modern colour scheme and shape, the machine offers enhanced functionality and significantly improved ergonomics. The practical extras that simplify the set-up and operating sequences of the large machine include fold-out steps for accessing the clamping unit, service cabinets for the power supply equipment and integrated LED light strips that indicate the operating state. A further new feature is the visionary Gestica control system, which reproduces the look and feel of smart mobile devices. These include a modern clear operator guard, a high resolution, full HD screen and industry-grade multi-touch technology as well as one-click ergonomic hardware keys.
Edge over top-rate international competitors
The application for the iF Design Award was submitted by the Design Tech design office from Ammerbuch, which supported Arburg with the design. The Allrounder 1120 H prevailed against numerous competitors. The panel of judges selected the machine among 6,400 submissions from 54 countries to award the coveted seal of quality.
Design: a priority from the outset at Arburg
Arburg Managing Partner with responsibility for Marketing, Juliane Hehl, was delighted with the award and emphasised the preeminent value placed on design at Arburg for many decades, “In accordance with our motto 'ugly doesn't sell', Arburg's first standard machine was continuously improved using a wooden model back in the 1950s until the engineers achieved a design that adequately matched the high-level technology.”
Another milestone was the colour change of the machines from reseda green to the mint green and canary yellow combinationin 1995, which Arburg is known for all over the world today.
Teamwork: technology and design experts
"The next decisive step after a little over 20 years has now been to get design experts on board in addition to our own technology experts from the outset during the development of the new large Allrounder 1120 H, because for us Partners it was clear from the beginning that this flagship machine for our company also needed to feature a visionary design." That this was the right decision is now evidenced by the bestowal of the iF Design Award 2018 to Arburg and its Allrounder 1120 H. A delegation from Design Tech led by company boss Jürgen R. Schmid accepted the award on Friday (9 March) at the iF Design Award Night in the BMW Welt venue in Munich. “Arburg and Design Tech absolutely nailed it with the Allrounder 1120 H. The fact that the machine has been extremely well received worldwide has already been impressively demonstrated during its premiere at the K 2016, the leading international plastics industry trade fair, as well as at further in-house and external events," says Juliane Hehl regarding the unanimously positive feedback from customers, the trade press and even the competition.
About the iF Design Award
For 65 years, the iF Design Award has been a globally renowned trademark when it comes to outstanding design. The iF brand has become an internationally recognised symbol of outstanding design achievements. The iF Design Award is one of the most important design prizes in the world. It recognises design excellence in all disciplines: product, packaging, communication and service/user experience design (UX), architecture and interior design, as well as professional concepts. All the award-winning submissions are featured in the iF World Design Guide, published in the iF design app and shown at the iF design exhibition in Hamburg.
The Allrounder 1120 H can be found under "Design Excellence" in the iF World Design Guide:
Photo
ARBURG 143712_1120H_IF_Award.jpg
Prize-winning design: The Allrounder 1120 H wins the iF Design Award 2018.
ARBURG 143792_1120H_IF_Award_Juliane Hehl.jpg
Managing Partner Juliane Hehl, who is responsible for Marketing, is proud of the iF Design Award 2018 bestowed on the Allrounder 1120 H.
Photos: ARBURG
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Contact
ARBURG GmbH + Co KG
Press office
Susanne Palm
Dr Bettina Keck
Postfach 1109
72286 Lossburg
Tel.: +49 (0) 7446 33-3463
Tel.: +49 (0) 7446 33-3259
About Arburg
A German family-owned company, Arburg is one of the leading global manufacturers of plastic processing machines. The product portfolio encompasses Allrounder injection moulding machines with clamping forces of between 125 and 6,500 kN, the Freeformer for industrial additive manufacturing and robotic systems, customer and industry-specific turnkey solutions and further peripheral equipment.
The company places the topic of production efficiency at the centre of all its activities, taking into account the entire value-added chain. The objective is to enable Arburg customers to manufacture their plastic products, whether as one-off parts or in high-volume production, with optimal quality and at minimum unit costs –
e.g. for the automotive and packaging industries, communication and entertainment electronics, medical technology or the white goods sector.
An international sales and service network ensures first-class customer support at the local level: Arburg is represented by fully owned organisations at 33 locations in 25 countries and by trading partners in more than 50 countries. The machines are produced exclusively at the parent company in Lossburg, Germany. Of a total of around 2,800 employees, about 2,300 work in Germany. About 500 further employees work in Arburg's organisations around the world. In 2012, Arburg became one of the first companies to gain triple certifications: ISO 9001 (quality), ISO 14001 (environment) and ISO 50001 (energy).
Further information about Arburg can be found at
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