Mm101 Tutorial Questions November 20011

MM101 TUTORIAL QUESTIONS NOVEMBER 20011

1)  Using practical example, outline the growth strategies employed by Midlands State University. What are some of the growth strategies that you can recommend to achieve and maintain market dominance in relation to the Ansoff Matrix

2)  Distribution plays an important function in an organization. Analyse the distribution strategy employed by Delta Beverages. Discuss whether it is effective in achieving customer satisfaction

3)  Identify the promotional strategies that are employed by TelOne Zimbabwe. What are some of the strategies you can recommend for TelOne to gain brand loyalty?

4)  Define international marketing Small to medium Enterprises in Zimbabwe are concentrating their business to their home market. Discuss barriers that affect SMEs in penetrating foreign markets. What benefits are they losing out on?

5)  Define international marketing. Discuss the benefits and challenges that PSMAS may have when they go international. State and outline the international process or stages; use examples. Distinguish international marketing from global marketing

6)  What is pricing? State and describe nine terms that are synonymous to price. What are some of the internal and external factors affecting pricing policy at Bata Shoe Company in Zimbabwe?

7)  State and outline the foreign market entry strategies being adopted by the Wattle Company.

8)  Econet Wireless is engaged in community programs such as the Joshua Nkomo Scholarship and the Capernaum Trust. Is this a real social cause or a marketing gimmick?

9)  Using practical examples outline the growth strategies employed by Interfin Bank. What are some of the growth strategies you would recommend for Interfin Bank to achieve and maintain market dominance? Attention must be given to the Ego Ansoff Matrix of Michael Porter’s generic strategy model.

10) Identify the major variables of the marketing mix. Discuss Econet’s marketing mix. How does the organization continuously improve its marketing mix.

11) Zimbabwean economic environment has been changing since 2009. Identify the changes. What are the major economic factors affecting marketing decisions in Zimbabwe?

12) Using examples, outline and discuss undifferentiated marketing, differentiated marketing and concentrated marketing

13) Distinguish between marketing research and marketing information systems. What is their importance in a Zimbabwean organization of your choice?

14) Identify the interpersonal and personal determinants of consumer behavior. Indentify and discuss the determinants that influence your decision in purchasing a car?

15) Indentify the three organizational buying situations. As the head of the MSU buying center descried situations where each is applicable. Give practical examples.

16) Comment on the following statement. There is no need to separate the study of organizational buying behavior and consumer buying behavior.

17) What marketing segmentation basis would you recommend for the following

Professional basket ball team

Sport cars

Designer wear

Music DVDs

18) Outline and discuss the bases for segmenting organizational markets.

19) Outline the product classification

20) Describe the last service you purchased. What was your impression of the way in which the service was marketed. How could the firm’s marketing efforts improved?

21) Outline the marketing mix for the following service firms a) FM radio b)Nyaradzo c) Clay Bank Clinic d) a hair dresser

22) Services are different from goods. Discuss

23) Give and briefly comment on a hypothetical or actual example of a firm operating at each of the following levels of international marketing

a)  Indirect marketing

b)  Direct marketing

c)  Foreign licensing

d)  Overseas marketing

e)  Foreign production and marketing

24) Outline the major variables in the world marketing environment. Explain how trade restrictions may be used to either restrict or stimulate international marketing activities.

25) Explain the AIDA concept and its relationship to the steps in the personal selling process.

26) As the Vice President of Wattle company you are asked to address a group of university students about marketing as a career. List the five most important points you would include in your speech?

27) Develop a sales promotion program for each of the following. Justify your choice of each sales promotiom employed.

a)  Insurance agent

b)  Retail furniture shop

c)  Interior decorator

d)  Local radio station

28) What is comparative advantage? Present an argument favoring its use by retailers.

29) Should doctors, dentists and lawyers be prohibited from promoting their services through such media as direct mail and newspaper advertisements? How do these professionals currently promote their services?

30) What is Social Marketing? Identify an organization that engages Social Marketing. Evaluate the marketing strategies that it uses and how it contributes to the organization’ effectiveness.

31) There are three organizational buying situations. As the director of MSU buying centre describe situations where each of these is applicable. Give practical examples.

32) You are the marketing director of Crown Plaza. Outline the stages you go through in segmenting the hotel market. State five submarkets in which Crown Plaza can be segmented. Discuss the limitation that are inherent to the mutli segmentation.