BUSINESS PLAN

OWNERS:

Business Name:

Address:

City, State, ZIP:

Telephone:

Cell Phone:

Fax:

Email:

Website:

Social Media sites:

I. TABLE OF CONTENTS

I. Table of Contents[page X]

II. Executive Summary[page X]

III. Business Description[page X]

IV. Market Analysis[page X]

V. Marketing Plan[page X]

VI. Operations and Management Strategy [page X]

VII. Competitive Analysis[page X]

VIII. Development Plan[page X]

IX. Financial Statements[page X]

X. Attachments[page X]

II. EXECUTIVE SUMMARY

My plan is to open a ______business that will sell ______and/or offer services for ______(target customers), via ______(retail stores, online, referrals, social media, etc.) The owners of this business are ______and ______and are experienced in ______, ______and ______.

Our customer base is ______, and we will market to them with these techniques: ______, ______, and ______. In order to get this business up and running, we require ______in funds immediately, for the purposes of ______. We expect to have more revenues than costs by ______.

III. BUSINESS DESCRIPTION

This business will be in the ______industry. Our business philosophy is ______, and we intend to implement that philosophy by ______.

We are selling ______to ______. We can be competitive because ______. Our goals are to have ______in annual sales, and to increase our sales yearly by ______.

Growth predictions for the industry are ______, according to ______, and our company will succeed within those predictions because ______.

This business is particularly set to succeed because of our specific business strengths and skills, which are ______. Our specific product, ______, is ______, and provides ______benefits to the customer.

This business has been legally set up as a/an ______.

IV. MARKET ANALYSIS

Our product and/or service is perfect for this industry at this time because ______. We have competition, but we differ from them, in that we ______. Our prices and fees are ______, which is ______, compared to our competition.

Our reach in this market target ______in this particular ______(location, demographic and they can afford our product.

V. MARKETING PLAN

Marketing is a big part of this business, and we intend to implement a ______-part marketing strategy, which will include ______and ______. This will easily help us target our demographic of ______. The market size is ______, and is predicted to ______over the next ______years.

We have a corner on the ______market, and we will take that over by ______.

VI. OPERATIONS AND MANAGEMENT

Our business will be located ______, because ______.

There is ______parking for customers. There are ______similar business in the area, and we are comfortable being near them because ______.

Research indicates that this product will sell ______, based on similar businesses like ______. Forecasted sales are ______over a ______year period. We will do ______to ensure that those forecasts are a reality.

We will hire ______to take manage/fulfill the sales. We are looking for ______employees, and they need to be ______in order to sell our specific product. Management will come from ______, and will be trained to ______.

VII. COMPETITIVE MARKET ANALYSIS

Our main competition is ______. They sell ______products. Their profit margin in ______was ______, which is a/an ______over the previous year, and is ______percent since the company began in ______. They hold a ______percent market share.

Customers buy from this business because ______. Our company would fare better because ______.

VIII. DEVELOPMENT PLAN

The product will be developed ______over the course of ______. Marketing will begin ______with ______.

Our organizational structure will be ______, with ______management team members and ______employees.

Our monthly costs will be ______, because of ______, ______, and ______, with an anticipated revenue of ______each month.

With the money invested, we will ______over a ______year period. One year out from opening, we will ______. In five years, we will ______.

IX. FINANCIAL STATEMENTS

Financial statements for owners ______and ______include all assets and liabilities.

X. ATTACHMENTS

Attached are the documents mentioned in the plan, including ______, ______and ______.