Micromax strengthens its online 4G smartphone portfolio with the launch of Canvas XP 4G with 3GB RAM exclusively with Snapdeal

-Canvas XP 4G launched exclusively on Snapdeal starting 10, May 2016

-First smartphone to feature 4G LTE & 3GB RAM and more at Rs 7,499

-Only limited stocks available!

New Delhi, May 09, 2016: Micromax Informatics Ltd, India’s leading handset player and the 10th largest player in the world, today announced a power packed additionto their online smartphone portfolio with the launch of the Canvas XP 4G, the first ever smartphone featuring 3GB RAM and 4G LTE connectivity to beexclusively available with Snapdeal at a disruptiveprice ofRs 7,499. Intended tostrengthen Micromax’s online smartphone portfolio, The Canvas XP 4G targets theupwardly mobile netizens in the age group of 18-25 to experience powerful performance and faster speeds. The Canvas XP 4G is will be available for a limited period on an open sale exclusively on Snapdeal starting 10 May, 2016.

Targeting the new age digital natives who want to leap forward from 3G to 4G, the CanvasXP 4G has been designed keeping the millennials and their lifestyle at core. These young and hyper-social consumers are on a constant lookout for high performing devices capable of multi-tasking along with 24x7 high speed data connectivity for an increased video consumption and gaming.

With the exponential growth in demand for 4G LTE smartphones, specifically among the youth, the XP 4G aims to ensure that great specifications such as 3GB RAM, 1GHz quad core processor and 5 inch HD IPS screen are made available with LTE capability to users at a never before price point.

Commenting on the launch, Mr Shubhajit Sen, Chief Marketing Officer, Micromax, said, “Micromax has successfully expanded the overall smartphone market and created a favorable impact in the ecommerce channel capturing over 11% of the exclusive online market last year. A significant part of this success is attributed to our partnership with Snapdeal, where we have grown the overall entry level smartphone market. With the launch of Canvas XP with Snapdeal, we are further bringing a very strong product to our consumers to upgrade tothe latest 4G phenomena.”

Mr. Tony Navin, Senior Vice President, Partnerships & Strategic Initiatives, Snapdeal, said, “We are very excited to partner with Micromax to exclusively launch the Micromax Canvas xp 4G. With its high performance features coupled with an unbeatable price, we are confident that the phone will be very well received by our tech-savvy customers. This phone is a great addition to our expanding smartphones category.”

Experience entertainment like never before!

The smartphone comes with full 4G LTE capability which enables faster browsing and download/upload speeds, allowing the user to do more.The XP 4G provides an immersive experience with a large 5-inch HD display so whether you are browsing through photos, watching a video or surfing the web at blazing fast 4G speeds; vibrant colours and the larger display brings life to the content and enhances the viewing pleasure. Excellent contrast ratio produces superior imagery with vivid colours while the large display facilitates better viewing of multimedia content. With a 2000mAh battery to go along, users can be assured of long lasting 4G internet usage.

Performance powerhouse

Apart from the 4G/LTE enabled feature, the XP 4G comes with a powerful 3GB RAM and 1GHz quad core processor for seamless multitasking and runs Android Lollipop 5.1 out of the box. The 8MP rear camera and 2 MP front camera is equipped with a sensor that provides enhanced high- and low-light performance. The device comes with an internal memory of massive 16 GB, enabling users to carry their favourite photos, videos and songs with them wherever they go.

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About Micromax Informatics Ltd:

Micromax Informatics Limited is one of the leading consumer electronics company in India and the 10th largest mobile phone player in the world (Counterpoint Research). Over the past 5 years, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the largest Indian mobile vendor with a market share of 22 percent in Q3 of 2014 (Canalys Report). The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and Laptops cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, first quad-core budget smart phone etc. The company has its operations across Russia and SAARC markets. Micromax sells more than 3 million Mobility Devices every month, with a presence in more than 560 districts through 1, 30,000 retail outlets in India. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price.

For further information, please contact:

Parul Gupta
Micromax Informatics Ltd.
+91 9599914294
/ Aashima Malik
Genesis Burson-Marsteller
+91 9899215064

Ankita Prasad
Genesis Burson-Marsteller
+91 9999903218

Prachi Chitkara
Genesis Burson-Marsteller
+918588809582

Sanad Kathuria
Genesis Burson-Marsteller
+918588865381