Launch Event recommendation
Summary: OPLCTA’s direction to Kathy and Steve was understood to provide recommended course of actions for fall 2009 Membership Launch.
Recommended course of action is to produce and distribute both print and e-blast marketing campaign to potential membership. Follow-up with personal contacts by OPLCTA “Ambassadors”, equipped with print and web collaterals which articulate the mission, vision, and return on investment value for OPLCTA members.
Optimal timeframe for campaign is seen as September – October with early November as the end date.
Suggested primary launch scenario:
· 1st of October canvas mailing to potential membership database;
· 1st of October press release distribution;
· followed by a 7th & 12th of October e-blast of message;
· culminated with a October 14th of October presentation at the The Olympic Peninsula Tourism Summit, sponsored by the Olympic Peninsula Tourism (booth, presentation, take-away materials, ‘farmers-table’ lunch);
· follow-up visits “Ambassador” through the balance of October.
· Assessment and evaluation in December.
Secondary launch scenario = primary launch plus:
Satellite / hybrid support events focused on generating initial OPLCTA awareness at the following existing regional events:
· August 15 - booth for the Olympic Culinary Loop at Salmon Fest, which will take place at the Little Creek Casino Resort
· August 30 – booth and/or table-tents at the Jefferson County Farmers Market Assoc. Harvest Dinner, which will take place at Fort Worden Commons c/o Bon Appétit
· September 11-13, booth Annual Wooden Boat Festival, Port Townsend
· October 3 – booth Mason County’s Oysterfest, location TBD.
· October 10-11, booth Dungeness Crab & Seafood Festival, Port Angeles Waterfront
· Fall (date ? + product?) for the Grays Harbor County Farm City Dinner - Grays Harbor County Harvest Celebration, location TBD;
· November 7 – table tents? for the Port Angeles Harvest Winemaker Dinner, hosted by Olympic Cellars at Joy's Wine Bistro
(Note: the ROI from these support events is directly linked to Weakness and Threats regarding ready access to lots and lots of mature, first rate product within next 15 – 30 days!!)
Steve and Kathy engaged in a modified SWOT analysis of above launch proposal. Some findings include:
Strengths:
· Cost effective when compared to developing, staffing, and funding booths, gatherings, or like events.
· Scalable in that we can quickly deploy campaign, and then individually personalize follow-up
· Growers & producers along with hoteliers and restaurateurs are in their respective: fields, tidelands, wineries, properties or kitchens. They’re not alongside the public at “Taste-centric” events or festivals. The campaign approaches them with a business proposal at their place of business, via the communications mode they’re most accustom to.
Opportunities:
· September-October campaign window should parallel with best, post season, cash flow from growers, lodging and restaurants. (Liberally utilizing farming metaphors:)
· The target dates offer a “Fertile season” for launch event in September, October, not later than first of November.
· Goal: To plant incentivized “seeds” within potential membership base, encouraging them to sow a partnership with OPLCTA for the future harvest of a deliverables envisioned by OPLCTA.
Weakness and Threats
· Don’t yet have mature product, (e.g. logo, website, events, actively touring, dining, lodging foodie public), to prove our case for membership in OPLCTA.
· Rather – in a chicken-or-egg reality we’re asking industry growers and producers to become OPLCTA members on faith that the eventual “harvest” will be a bountiful return on their investment.)
To Do’s:
· Develop potential membership data base – mash-up draft attached as “contacts”
· Develop messaging;
· Deploy message via: Direct mail, e-mail, press releases, four county Chambers and Farmers Market Associations;
· Develop talking points and tool kit for Olympic Peninsula Tourism Summit presentation as well as personal follow-up contacts made by “Ambassadors”
o Will OPLCTA board become “Ambassadors” in whole or part? Otherwise need to identify and recruit “Ambassadors”
· Back all this up with robust and mature: logo, web-site, collaterals, and calendar for Q4’09 and Q1&2 ’10 culinary products.
Draft Launch event development task outline & Target Market listing – Attached
Culinary Launch event
Phase 1: Event Feasibility, Analysis
Feasibility Analysis Stage
· The Events Purpose
· Researching real world examples
· Shortlisting dates
Researching Viability
· Sponsors and Resellers
· Target Market Listing
· Finding similar events
· Joint Collaboration
Event Costing – Vendor cost estimates
Phase 2: Baseline Preparations
Event Funding and Finances
Confirm dates, venues, contracts and attendance
Phase 3: Event Promotion
Tell the Story!
· pre-launch,
· launch and
· overall launch stories
Phase 4: Final Launch Preparations
Phase 5: Launching the event
Phase 6: Evaluation – Post Event Review(s)
Contacts:
CTED/WEDC
Egils Milbergs WEDC – Executive Director
Evergreen Plaza Building, Floor 6
711 S Capital Way Suite 607
Olympia, WA 98504-8302
/ (360) 586-5661
Noreen Hoban, Assistant to the Executive Director
Phone: 360.586.5662
Email:
Chambers
Port Townsend Chamber-Commerce - www.ptchamber.org - (360) 385-7869
Sequim Chamber of Commerce - www.cityofsequim.com - (360) 683-6197
Quilcene-Brinnon Chamber-Commerce - www.emeraldtowns.com - (360) 765-4999
Port Hadlock Chamber-Commerce - www.porthadlockchamber.org - (360) 379-5380
Chamber of Commerce - www.portangeles.org 121 E Railroad Ave, Port Angeles - (360) 452-2363
Chamber of Commerce Shelton-Mason County - www.sheltonchamber.org 221 W Railroad Ave # 5, Shelton - (360) 426-2021
McCleary Community Chamber of Commerce - www.mcclearychamber.org 100 S 3rd St, McCleary - (360) 495-3667
Chamber of Commerce Tumwater - www.tumwaterchamber.com 5304 Littlerock Rd SW, Tumwater - (360) 786-1685
Grays Harbor Chamber-Commerce - www.graysharbor.org - (360) 532-1924
Montesano Chamber of Commerce - www.wcce.org - (360) 249-5522
Elma Chamber Of Commerce - www.elmachamber.org - (360) 482-3055
Ocean Shores Chamber-Commerce - www.oceanshores.org - (360) 289-2451
Westport/Grayland Chamber-Commerce - www.westportgrayland-chamber.org - (360) 268-9422
Cranberry Coast Chamber-Commerce - www.cranberrycoastcoc.com - (360) 267-2003
Washington Coast Chamber-Commerce (360) 289-4552
Cranberry Coast Chamber of Commerce - www.cranberrycoastcoc.com - (800) 473-6018
WSU Extension offices
Clallam County
County Director: Beus, Curtis E
Office Manager: Kennedy, Lori
223 E 4th St., Suite 15 (mailing)
223 E 4th St., Suite 15 (street)
Port Angeles, WA 98362-3015
Phone: (360) 417-2279
FAX: (360) 417-2414
Jefferson County
County Director: Baril, Katherine L.
Admin Assistant Lead: Meyer, Laurie E.
201 W. Patison Street (mailing)
Port Hadlock, WA 98339-9751
Phone: (360) 379-5610 FAX: (360) 379-5617
Kate Dean
WSU Jefferson County Extension
Small Farms Program Coordinator
(360)379-5610
(360)301-1750 cell
Grays Harbor County
Don Tapio
32 Elma-McCleary Road
PO Box 3018 (mailing)
Elma, WA 98541-3018
Phone: (360) 482-2934
Mason County
County Director: Simmons, Robert C.
Office Manager: DeWall, Lisa
11840 Hwy 101 N. (mailing)
11840 Hwy 101 N. (street)
Shelton, WA 98584-9709
Phone: (360) 427-9670 x690
FAX: (360) 427-7264
(360) 867-2168
Famer Market Associations
Clallam Co.
THE PORT ANGELES FARMERS' MARKET
Year Round Hours
Saturday 10AM to 2PM
At the Clallam County Courthouse at 4th and Peabody
During the Summer
Wednesday 3PM to 6PM
At the corner of Laurel Street and First Street
Michele d'Hemecourt, Market Manager
P.O. Box 336
Port Angeles, WA 98362
360-460-0361 e-newsletter: http://tinyurl.com/cjpu9n.
Sequim - Sequim Open Aire Market,
Market every Saturday from May 9th thru October 17th to the Sequim Open Aire Market, located in downtown Sequim on Cedar Street between Sequim Avenue and 2nd Avenue
Mark Ozias, Market Director
P.O. Box 1817, Sequim, WA 98382
(360) 460-2668 (M-F, 8:00 am - noon)
Joe Irvin, Site Manager
Grays Harbor County
Street Market
Sunday’s June – Aug. 11AM-4PM
Kayte Jenson
Market Director
360-532-8443
Address : Grays Harbor Street Market
PO Box 247
Aberdeen, WA 98520
The Grays Harbor Street Market now has an office on the 2nd floor of the D&R Theater
Contact Kayte there M - W - F from 9:00 am. to 1:00 pm. Phone: 360-532-8443
Location Anchor Bank Parking lot across from Aberdeen Library
Aberdeen, WA 98520
Hoquiam Market – (year round)
Every Saturday 9am Opening Bell / 1pm Closing Bell
Downtown Aberdeen, in the Anchor Bank parking lot, on the southeast corner of First and "I" Streets.
Contact Information
Guy Koehler
home.centurytel.net/rivendellranch/ghcfm
360-987-0088
Mailing Address:
100 Hensel Rd
Hoquiam, WA 98550
Jefferson Co.
2009 Market Season
Saturdays
9:30 am - 1:30 pm
May 2-Nov 21, 2009
Wednesdays
3:30 pm - 6:30 pm
Jun 10-Sep 30, 2009
Will O'Donnell, Director
Port Townsend Farmers Market
www.ptfarmersmarket.org
360-379-9098
Mason County
Farmers Market Manager
Elizabeth Campbell
360-432-9037
Website Manager: Claude Mahmood,
Shelton Farmers Market
P. O. Box 1061
Shelton WA 98584
www.sheltonfarmersmarket.com
Shelton Farmers Market
Open the first week of May and closes the last week of September.
Days of operation are Saturday 9am to 2pm.
located on 3rd Street between Cedar and Franklin (or for a pdf map click here)
Nice self-guided farm tour map: http://www.masoncd.org/718Farm2Map08.pdf
Belfair Farmers Market
Sat. 9 a.m. to 3 p.m.
Highway 3, at Theler Wetlands entrance
Harstine Island Farmers Market
Sat. 10 a.m. to 2 p.m.
Harstine Island Community Hall
Producers –
Lytle Seafoods Oyster Shack (Mike & Kathy Lytle)
1 Rock View Lane Hoquiam (360-538-2654)
www.lytleseafoods.com.
Bradys Oysters, Inc. (Kristi Ballo, Korry Engvall)
3714 Oyster Place E. Aberdeen (360) 268-0077
www.bradysoysters.com.
Poverty Flats (Ken Wahlheim & Paula Cook)
1367 Udell-Hansen Rd Grayland (360) 267-3944
Lily Lane (Monte & Loni Hooper)
6 John Wayne Lane Aberdeen (360) 648-0044
.
Westport Winery & Vineyards By-the-Sea (Blain & Kim Roberts)
1 South Arbor Rd. Aberdeen (360) 648-2224
www.westportwines.com.
www.westportwines.com.
Jack’s Lilium & Dahlia Farm (Jack Bucy)
7308 Blaine Rd. Aberdeen (360) 464-8263
Hockett Family Christmas Trees (Franklin Hockett)
Timberview Lane Montesano (360) 249-5209
Sasquatch Farm (Nancy Dale)
267 Wynoochee Valley Rd. Montesano (360) 580-2544
Anderson Family Farm (Doug & Liane Anderson)
353 Wynoochee Valley Rd. Montesano (360) 249-3550
.
DEW Acres (Darrell & Evelyn Wogan)
64 Geissler Rd. Montesano (360) 249-5086
www.dewacres.com. Email:
.
Shaffner Farms (Owen & JoAnn Shaffner)
158 Geissler Rd. Montesano (360) 249-6722
.
Estrella Family Creamery (Anthony & Kelli Estrella)
659 Wynoochee Valley Rd. Montesano (360) 249-6541
www.estrellafamilycreamery.com.
Wynoochee Windmill Farm (John & Terry Stevenson)
1381 Wynoochee Valley Rd. Montesano (360) 249-3755
C&S Livestock (Craig & Sally Thiessen)
65 Simmons Rd. Montesano (360) 249-6196 or (360) 500-9079
www.cslivestock.
Brady Tree Farm (George E. Halverson)
79 Middle Satsop Rd. Montesano (360) 249-2000
Hedlund Christmas Tree Farm (Ed Hedlund)
W. 980 Schafer Park Rd. Elma (360) 482-3987
www.hedlundtrees.com.
Juel’s Unique Nursery (Julie Sanchez)
350 E. Satsop Rd. Elma (360) 482-2441
www.juelsuniquenursery.com.
Olympic View Dairy (Greg, Terry & Geoff Willis)
83 Willis Rd. Montesano (360) 249-5386
Chapman Farms (Scott Chapman)
239 Brady Loop Rd. E. Montesano (360) 581-4177
Lubbe Farms (Kurt & Lynn Lubbe)
186 Brady Loop Rd. E. Montesano (360) 249-5475
Peonies Plus (Frank Dickson & Ginny Scott)
41 Calder Rd. Elma (360) 490-3608 or (360) 861-8030
www.peoniesplus.com
or email us at .
Cindy’s Plant Stand (Cindy Knight)
1199 Monte-Elma Rd. Elma (360) 482-3258
B.C. Farm (Scott Beerbower)
1179 Monte-Elma Rd. Elma (360) 482-2098
Amerasian Farm (Richard & Lolita Clark)
118 Hurd Rd. Elma (360) 482-4563
Satsop Bulb Farm (Kris Edem & Karel Smith)
930 Monte-Elma Rd. Elma (360) 482-5566
www.satsopbulbfarm.com.
Zepp Farm LLC (Mel & Jane Zepp)
17 Larson Rd. McCleary (360) 701-7586
.
Bitterroot Farms (Tom & Deanna Newton)
784 Mox-Chehalis Rd. McCleary (360) 495-3132
. Visit us at
www.bitterrootfarms.com.
Oak Meadows Buffalo Ranch (Ed & Jill Lagergren)
91 Porter Creek Rd. W. Elma (360) 482-3853
www.oakmeadowsbuffalo.com.
Dan’s Dahlias (Dan Pearson)
994 South Bank Rd. Oakville (360) 482-2406
www.dansdahlias.com.
Samara Nursery (Brett DeMond & Lonnie Crumley)
97 Bartell Rd. Oakville (360) 482-3037
.
Ramsdells’ Outback Ranch (Mel & Sherry Ramsdell)
133 Fall River Rd. Box No. 133. Cosmopolis (360) 533-3939
.
Andrea's Garden • Conrad & Amie Albaugh
102 Vautier Rd., Sequim, WA 98382
(360) 582-9722 •
Cut flowers
Bayside Garden • Kathy Ackerman
P.O. Box 149, Brinnon, WA 98320
(360) 796-4155 •
Produce with a focus on tree fruit and berries
Berg's Bonsai • Chris Berg
2916 NW Bucklin Hill Rd, #242, Silverdale, WA 98383
(360) 437-9664
Bonsai!
Cape Cleare Fishery • Rick Oltman
P.O. Box 193, Chimacum, WA 98325
(360) 385-7486/(206) 799-7678
Wild Alaskan fish
Colinwood Farms • Jesse Hopkins
1210 F Street, Port Townsend, WA 98368
(360) 379-9610 •
Produce with a focus on potatoes
Corona Farm • Adam Blake & Emmy Graham
1611 Corona Street, Port Townsend, WA 98368
(360) 379-2688 • adam at coronafarm dot com
Produce with focus on the unusual, hummus. CSA available!
Dharma Ridge Farm • Zach & Haley Wailand
101 Dharma Rd., Chimacum, WA 98325
(360) 732-0178 •
Organic produce. CSA available!
Eaglemount Farm • Trudy Davis
P.O. Box 2014, Port Townsend, WA 98368
(360) 732-4084 •
Beer, wine, & hard cider
Finn River Farm • Keith and Crystie Kisler
62 Barnswallow Rd., Chimacum, WA 98325
(360) 732-6822 •
Produce with a focus on berries, cider coming!
Frog Hill Farm • Sebastian Aguilar & Kelly Gelino
3029 35th St., Port Townsend, WA 98369
(360) 385-9452 •
Produce. CSA available!
Golden Harvest • Tom Schioler
PO Box 200, Greenbank, WA 98253
(425) 299-1135
Honey
Green Gable Garden • Carman & Richard Tracer
1821 E. Marrowstone Rd, Nordland, WA 98358
(360) 385-9712 •
Flower bouquets
Handsown Homegrown • Jared Hankins & Sara O'Keefe
23552 State Hwy 3 NW, Poulsbo, WA 98370
(360) 598-4711 •
Heirloom produce with a focus on tomatoes
Harmonys Way Soap Works • Felicia Allen
1460 Egg & I Rd., Chimacum, WA 98325
(360) 732-0638 •
Goat milk soap
Ivy Hill • Don Haviland, Karen Lee
2909 Ivy Street, Port Townsend, WA 98368
(360) 385-3633 • •
Nursery plants
Midori Farm • Hanako Myers, Marko Colby
3320 Elm St., Port Townsend, WA 98368
(360) 531-1312 •
Plant starts, produce, kim chee, fermented foods
Moosedreams Lavender Farms • Beth Norris, Barbara Landbeck
3101 Greentree Lane, Port Angeles, WA 98362
(360) 681-4949 •
Lavender and lavender products
Morganics • Pauline Morgan
2610 Sherman St., Port Townsend, WA 98368
(360) 385-0996 •
Jams
Mountain Spirit • Denise Joy
P.O. Box 368, Port Townsend, WA 98368
(360) 385-4491 •
Herbal products, teas and tinctures
Mystery Bay Farm Rachael VanLannen
72 Beveridge Lane Nordland, WA 98358
(360) 385-3309
Goat Cheese- Chevre and Ricotta
Nash's Organic Produce • Scott Chicester
1865 East Anderson Rd., Sequim, WA 98382
(360) 681-7458 •
Organic produce. CSA available!
Oatsplanter • Steven Habersetzer
PO Box 1751, Port Townsend, WA 98368
(360) 385-2135
Produce specializing in garlic
Old Tarboo Farm • Dana Nixon
781 Old Tarboo Road, Quilcene, WA 98376
(360) 732-0965 •
Produce
Phocas Farms • Jim & Kathy Robinson
343 Robinson Rd., Port Angeles, WA 98362-7113
(360) 457-2917 •
Sedums, semperviva, saffron plants
Red Dog Farm • Karyn Williams
PO Box 402, Chimacum, WA 98325
(360) 774-6249 •
Organic produce. CSA available!
Sequim Lavender Co. • Paul & Mary Jendruck
503 Guiles Rd., Sequim, WA 98382
(360) 582-1907 •
Lavender and lavender products
Serendipity Farm • Christine Llewellyn & Arianne Bertucci
P.O. Box 97, Quilcene, WA 98376
(360) 765-0263 • (360) 765-0606 •
Produce, jams. CSA available!
Some Like It Hot • Charlie Bodony
552 Hastings Ave., Port Townsend WA 98368
(360) 531-1410 •
Ground chili spices
Sunfield Farm • Willie Reid
P.O. Box 85, Port Hadlock, WA 98339
(360) 385-3658 •
Produce. CSA available!
Tiny's Organics • Rosalie McPherson
PO Box 222, Port Gamble, WA 98364
(360) 649-1445 •
Organic tree fruit
Walker Mountain Meadows • Kris Kench
Walker Mt. Meadows Nursery & Farm
82 Leadville Ave Quilcene, Wa. 98376
360 765-4747
Grass fed and naturally raised beef, lamb, pork & eggs.
Trees and Nursery stock
Whiskey Hill Goat Dairy • Diana Dyer
2333 Cape George Rd., Port Townsend, WA 98368
(360) 385-3407 •
Goat cheeses, soaps, lotions, eggs
Wild Harvest Creamery Suzanne Tyler
Chimacum, WA 98325
360-732-0771
Goat Cheeses (chevre feta), lamb, goat meat
Wildwood Farms • Mary & Pete Brackney
P.O. Box 579, Quilcene, WA 98376
(360) 765-3181
Produce, eggs, flowers, jam
Willow Wind Gardens • Mikiya Lockhart
P.O. Box 725, Port Hadlock, WA 98339
(360) 301-6657 •
Flowering perennials, herbs, shrubs