National Hall, Olympia, 22nd – 24th September 2006
Viva Italia Show preliminary Marketing Schedule:
Viva Italia is supported by a National media campaign targeted at an affluent ABC1 audience.
National Newspaper Campaign:
The Daily Telegraph
The Times
The Independent
The Daily Mail
The Evening Standard
Metro
Financial Times
Sunday Times
Mail on Sunday
The Express
The Guardian
Competitions, reader offers and ticket give-aways to 150 regional papers
Magazine Advertising:
Italia! Magazine
Italy Magazine
Homes Overseas Magazine
Italy UK Partnership
Distribution channels:
- Italian Chamber of commerce & industry UK
- Italian state tourist board
- Italian Embassy
Websites:
www.alitalia.co.uk
www.italymag.co.uk
www.italia-magazine.com
www.homesoverseas.co.uk
www.visitlondon.com
www.italiabookshop.co.uk
www.italchamind.co.uk
www.italiansoflondon.com
www.italianialondra.com
Direct Mail:
Extensive Flyer campaign (London only)
- Direct to homes
- Cafes and restaurants
- Flyer drops at tube stations
- Flyer inserts in selected titles
- Flyers to Italia book shop database
Poster campaign
- Tube stations
- Selected high streets
VIP invitations to major buyers
Viva Italia show visitors invite from previous years
Outdoor Marketing Campaign:
Tube panels
12 Sheets panels
16 Sheet posters
48 Sheets
Stairway, lifts and escalator panels
TV:
Real Estate TV
Radio Advertising:
Capital FM 95.8
Smooth FM 102.2
SAGA FM
PR Campaign:
Viva Italia PR is carried out by Whatever Communications Limited who will support the show with weekly press releases, competitions, reader offers and interviews with all the above media.
Viva Italia is organised by Blendon Communications Limited, 1st Floor, 1 East Poultry Avenue, West Smithfield, London, EC1A 9PT.
in associazione con event sponsor patrocinato da in collaborazione con
media sponsors