EDILIO J. BUSTOS
817-217-0138
Qualifications Summary
Innovative, people oriented, Business Development / Operations Management professional with experience in Domestic and International business arenas. Proven ability to establish goals and objectives in multicultural environments; winning the confidence of the people and leading multifunctional teams through projects and tasks. Multicultural and Bilingual English– Spanish (Fluent)
Business & Market Development - Product Development & Launch - Strategic & Business Planning – P& LResponsibility
Facilities, Inventory & Equipment Management - Sales & Marketing Campaigns - Contract & Agreement Negotiations
Market Research & Competitive Analysis - Distribution Channel Development - Financial & Operational Analysis
Quality & Productivity Improvements - Budget, Cost & Internal Controls - Project Planning & Management
Brand & Category Management - Logistics, Transportation & Distribution - Processes & Procedures
Recognized for increasing revenue, reducing costs, improving productivity and enhancing quality while attaining the highest level of customer satisfaction. Successful in start up and transitional situations. Results oriented, dedicated to achieving the company’s objectives in a timely cost effective manner
Selected Career Achievements
Established Motorcycle division of "Mahindra & Mahindra" Ltd taking the first steps in South America. Participated in the election of the country; basing the decision on market size, political stability and economic indicators. The decision would also include the advantages a country can offer to foreign investment. The major challenge was to establish a complete platform for production and commercialization of motorcycles in a fierce market of 500,000 units sold in a year. Since, the starting point of registering a company in the Colombian Legal system, registering the investment in a very government controlled environment (Due to the money laundry) up to searching for the corporate offices, strategic locations for dealerships, and at the same time maintain company image along with logos, colors according to corporate guidelines. Result: Building to dealerships, hiring and trained new staff, evaluated and selected investors and spearhead an aggressive marketing and sales plan.
Championed the creation of 25 Dealerships around the nation; through a sale and marketing plan that would set the foothold for growth to the parent company in South America for an $8M in annual sales for the first year. Wrote the business plan and set the guidelines for execution. Choose the product and price diversification to appeal to a broader segment of the market. Results: Increase overall sales by generating repeating business and start establishing the Brand in different areas of the country.
Launched a multifunctional team for the expansion of Mrs. Baird’s brand from TX to CA, saving the company $0.070 per unit sold ($0.5M annually) by switching the products from co-packers to the company’s production line in Texas. Implemented a logistic and sales plan between the markets. Result: Increased margin 27% for this product.
Managed several projects that took place to celebrate 100 years of Mrs. Baird`s being a Texas Brand. Responsible for planning and execution of all the marketing strategies such as; TV advertisement, radio promotional spots, changing packaging for every product and working in all the public and internal events for the brand. Results:Minimal negative internal impact involving employees coming from different areas of the company in the celebration, as well as, public impact involving important personalities like Governor Rick Perry as a speaker in the main event.
Launched several new bakery products – specifically Whole Grain White bread. Optimized the product concept based on the results of customers’ flavor tendency, consumer driven insights, food ideation sections and focus groups. Aligned the production, financial and sales groups to buy in the introduction of a new product. Results: The product was launched and still is one of the big players in the portfolio representing 8 % of the brand sales. Total market sales of Mrs. Baird`s at the time was $136 M.
Reviewed operational processes in a Production Audit. Discovered discrepancies between the numbers of units that the plant should had produced against the amount of units produced. After, checking the tortillas weight and the purchasing process of the flour, found out that the flour silos were broken. Therefore, flour was leaking causing the discrepancy in units for a total value of $2 M dollars per year. The risk was pointed out to the Plant Manager. Result: Silos were repaired to avoid more leaking of flour.
Improved the accuracy of data by having a clean historical sales data, which allow the company to present information by segments like bread, sweet goods, tortillas and crackers. Captured and linked a unique product to its variable margin cost by area with its sales price to calculate internal margin percentages. This tool was done by exporting the company information to excel and access databases and then, creating a macro to facilitate the end user to pull data by their desired range in terms of time, product, segment and brand. Results: The Company improved estimate sales, before launching new products by comparing those estimations to historical data in similar products.
Edilio J. Bustos
Resume, Page Two
Professional Experience
MAHINDRA & MAHINDRA, 2009-2012
Managing Director, Mahindra Two Wheelers Division (Motorcycles)
Created business plans for the following departments: Marketing, Sales, Distribution and Finance … Developed strategies in advertising, pricing, budgeting, and profit plans of brand new market … Maintained relationship with different private/government agencies such as the Colombian Secretary of Public Transportation, Secretary of Import and Export, Central Bank, Embassy of India and other major companies … Involved in hiring managers of the finance, marketing, sales, and service departments of the company.
- Negotiated with investors on the $10M expansion of the business that aligned with the vision of the company.
- Championed the creation of 25 Dealerships around the nation and through a sales and marketing plan that would set the foothold for growth to the parent company in South America for an $8M in annual sales for the first year.
- Weekly presentation to the Main Corporate Headquarters in Mumbai and Pune, India. (Presentations were in English and Spanish)
BIMBO BAKERIES USA, 2005- 2008
Brand Manager, Mrs. Baird’s Sweet Goods
Determined overall marketing objectives and recommended strategies including advertising, packaging, pricing, expense budgets, profit plans and future development of specific products (Whole Grain White (Bread), Mini-Loaf (sweet good) and 100 calories product line) … Strategically managed 48 sku brand with annual sales of $136 M.
- Led multifunctional team for the expansion of Mrs. Baird’s brand from TX to CA, saving the company $0.70 per unit sold ($0.5M annually) by switching the products from co-packers to the company’s production line in Texas and implementing a logistics and sales plan between the markets to push margin up 27% for this specific product.
- Maintained direct relationship with the Convenience-Store channel of the company and customers such as 7-Eleven and Valero.
- Implemented marketing strategies, new products, and focused research for different segments identifying key opportunities for growth.
- Involved in promotional campaigns, strategic sales, market tours and marketing plans. To include the 100 anniversary events for the brand, TV commercials and the complete advertisement campaign. Advertise was performed for General and Hispanic Market (English & Spanish).
- Obtained sales information and market research data to perform market analyses, established pricing strategies and reviewed promotional campaign results.
TRES MERIDAS, 2003-2005
Operations Manager/Proprietor
Developed new Latin restaurant concept including site location, restaurant design, staffing, and menu selection that reach at its pike $2.6 M annually.
Created and implemented strategic sales and marketing programs designed to reach or beat financial objectives. Generated a 25% increase in monthly sales by developing and implementing marketing campaigns factoring in market demographics … Provided overall leadership to team of 3 managers and 35 employees.Performed weekly review of operations, profit & loss, marketing ROI analysis and developed ongoing action plans to stimulate sales and reduce costs.
- Planned and launched a regular Sunday Brunch Buffet with creative selections and presentations lifting weekly sales by 15 %. Increased evening sales by 21% bringing in live entertainment in line with restaurant concept and target market.
BIMBO BAKERIES USA, 1999-2003
Marketing & Operations
Performed marketing ROI Analysis … Reviewed and reported marketing strategies & tactics of the brand … Analyzed the execution of promotions, advertisement and trade-marketing negotiations with vendors … Reviewed budgeting expenses, forecasting performance, promotional campaign results and goals of the brand … Established production cost standards with Mexico’s Corporate Members … Company liaison with Arthur Anderson and KPMG external auditors … Accomplished audit programs for Marketing, Finance ,Operations, Trade-Marketing and Sales … Supervised team of auditors and trained new employees.
Education
MBA, International Business, Oklahoma City University
Bachelor of Law, Universidad Católica DelTáchira
Technical Expertise
SPSS,IRI, Nielsen, Proficient in EXCEL (Essbase), BRIO, POWERPOINT, VISIO, ACCESS, ORACLE, SAP, OES, CARI
AUDITOR ASSISSTANT & ACL (Auditor Database), QUICKBOOKS
References Provided Upon Establishment Of Mutual Interest