Objective 4.08

Distribution Worksheet

Student: ______

  1. Individuals and firms involved in the process of making a good or service available for use orconsumption by consumers or industrial users are considered members of a:

A. distribution line.

B. marketing channel.

C. consortium.

D. cartel.

E. distribution mix.

  1. A(n) ______is any intermediary between a manufacturer and end-user markets.
  1. dealer
  2. agent or broker
  3. retailer
  4. wholesaler
  5. middleman
  1. A(n) ______is any intermediary with legal authority to act on behalf of the manufacturer.
  1. dealer
  2. agent or broker
  3. retailer
  4. wholesaler
  5. disintermediary
  1. A(n) ______is any intermediary who sells to other intermediaries, usually to retailers, and usuallyin consumer markets.
  2. dealer
  3. agent or broker
  4. retailer
  5. wholesaler
  6. disintermediary
  7. Which type of an intermediary is a dealer?
  8. a middleman
  9. a wholesaler
  10. a retailer
  11. a distributor
  12. any of the above
  13. Intermediaries performing a transactional function in distribution are engaged in buying, selling, and:
  14. channeling.
  15. strategizing.
  16. liaising.
  17. risk taking.
  18. merchandising.
  19. Transactional function activities involve:
  20. buying, selling, and risk taking.
  21. assorting, sorting, and storing.
  22. financing and grading.
  23. transportation.
  24. marketing information and research.
  25. In terms of distribution, when marketing channel members are engaged in assorting, storing, sorting, and
  26. transporting, they are performing ______functions.
  1. logistical
  2. transformational
  3. facilitating
  4. implementing
  5. transactional
  1. In terms of distribution, when marketing channel members are engaged in financing, grading, marketinginformation and research, they are performing the ______function.
  2. logistical
  3. transformational
  4. facilitating
  5. implementing
  6. transactional
  7. A(n) ______exists when producers and ultimate consumers deal directly with each other.
  8. strategic channel alliance
  9. direct channel
  10. subsidiary channel
  11. indirect channel
  12. dual distribution channel
  13. ______is an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
  14. A strategic channel alliance
  15. Multiple level selling
  16. Parallel distribution
  17. Dual distribution
  18. Multi-layered distribution
  19. A recent innovation in marketing channels whereby one firm's marketing channel is used to sell anotherfirm's products is called a(n):
  1. dual distribution.
  2. a strategic channel alliance.
  3. cooperative distribution.
  4. a integrated channel alliance.
  5. a multi-channel venture.
  1. Which of the following do marketing executives consider when choosing a marketing channel andintermediaries?
  2. coverage of the target market
  3. satisfying buyer requirements
  4. profitability of the channel and intermediaries
  5. density and type of intermediaries used at the retail level of distribution
  6. all of the above
  7. The three degrees of distribution density are:
  8. intensive, extensive, and selective.
  9. extensive, concentrated, and selective.
  10. intensive, exclusive, and selective.
  11. extensive, pervasive, and concentrated.
  12. concentrated, exclusive, and intensive.
  13. Which of the following is a major consideration for satisfying buyer requirements when designing distribution channels?
  14. information
  15. convenience
  16. variety
  17. pre- or post-sale services
  18. all of the above