Krmca Parking Lot Strategic Plan

KRMCA PARKING LOT STRATEGIC PLAN

Kentucky Ready Mixed Concrete Association

Strategic Long Range Parking Lot Plan

June 27, 2008

Finley Messick, Executive Director

1 HMB Circle

Frankfort, Kentucky 40601

502-695-1535

www.krmca.org

Goal Statement: To increase concrete’s share of parking lots from 4% to 15% by year 2010.

Objectives:

1. Educate owners, specifiers, contractors, and the general public about the benefits of concrete parking lots.
2. Identify, develop, and support a qualified contractor base that will install concrete parking lots.
3. Support KRMCA members, designers, and specifiers with all industry resources and design assistance.
4. Develop and implement an incentive plan for KRMCA members who convert parking lots to concrete.
5. Develop a plan where members can confidentially report all parking lots in Kentucky.

Objective 1: Educate owners, specifiers, contractors, and public officials about the benefits of concrete parking lots.

Strategies

1.1  Target the design community in Kentucky.

1.2  Target green-minded building owners and designers.

1.3  Target construction that is challenged by stormwater run off.

1.4  Educate designers and public officials about upfront and long-range advantages of concrete parking lots.

1.5  Start a green concrete award program of designers.

Actions for Strategy 1.1

ACTION / RESPONSIBILITY / DATE INITIATED / DATE COMPLETED / BUDGET IMPACT
Join AIA and get contact list. Place ad in directory. / KRMCA / 9/4/2007 / 9/4/2007 / $3137.00 per year
Meet with KSPE about programs on concrete parking. / KRMCA / 9/4/2007 / 2/14/2008 / Staff
Set up luncheon programs in each RPG area for designers with continuing education credits. / KRMCA/RPG Groups / 9/4/2007 / Ongoing / $2,500 - $4,000 per program ($25,000)
Target individual companies for lunch box presentations on concrete parking. / KRMCA/RPG Groups / 9/4/2007 / Ongoing / $85 - $250 per program
($2500)
Generate an awards program / KRMCA / Annually / Ongoing / $2500

Actions for Strategy 1.2

ACTION / RESPONSIBILITY / DATE INITIATED / DATE COMPLETED / BUDGET IMPACT
Join local chapter of USGBC and attend functions, meet members. / KRMCA / 9/4/2007 / 9/4/2007 / $50 - $500
($500)
Identify through national USGBC all LEED accredited professionals and develop contact list. / KRMCA / 9/4/2007 / 2/14/2008 / $350
Through newspaper articles, identify upcoming green projects and contact owners/designers. / KRMCA/RPG Groups / 9/4/2007 / Ongoing / Staff
Pervious Concrete pavement open house or Demonstration Projects and Research / KRMCA/RPG Groups / Annually / Ongoing / $30,000

Actions for Strategy 1.3

ACTION / RESPONSIBILITY / DATE INITIATED / DATE COMPLETED / BUDGET IMPACT
Identify Phase II stormwater communities / KRMCA / 9/4/2007 / Ongoing / Staff
Facilitate programs for Phase II designers and officials, educating them on the use of pervious concrete. / KRMCA / 9/4/2007 / Ongoing / $0 – room rentals and meals ($2500)
Offer the NRMCA/PCA hydrological design software at no cost to designers and officials / KRMCA/RPG Groups / 9/4/2007 / Ongoing / $8.75 per ($400)
Exhibit pervious concrete at trade shows for designers and officials. / KRMCA/RPG Groups / 9/4/2007 / Ongoing / $400 to $1,500 per event ($5000)

Actions for Strategy 1.4

ACTION / RESPONSIBILITY / DATE INITIATED / DATE COMPLETED / BUDGET IMPACT
Offer the concrete parking lot design software at no cost to designers and officials. / KRMCA/RPG Groups / 9/4/2007 / Ongoing / $400
Exhibit concrete parking lot information at trade shows for designers and officials. / KRMCA/RPG Groups / 9/4/2007 / Ongoing / See 1.3.4
Offer concrete parking lot design assistance at no charge with KRMCA engineer, John McChord. / KRMCA/RPG Groups / 9/4/2007 / Ongoing / $500 per day for John McChord
($5000)

Objective 2: Identify, develop, and support a qualified contractor base that will install concrete parking lots.

Strategies

2.1  Identify and qualify interested concrete contractors in Kentucky.

2.2  Provide training for contractors who need it.

2.3  Identify what geographical areas each contractor is willing to travel and what size parking lots they are willing to bid.

2.4  Provide KRMCA members and area designers a list of contractors that can bid projects in their area.

Actions for Strategy 2.1

ACTION / RESPONSIBILITY / DATE INITIATED / DATE COMPLETED / BUDGET IMPACT
KRMCA members will identify potential concrete contractors. / KRMCA/RPG Group / 4/8/2008 / Ongoing / Staff
John McChord will visit contractors and interview and qualify. / KRMCA/RPG Groups / 4/8/2008 / Ongoing / $500 a day for John McChord ($5000)
Get Qualified Contractors to join the KRMCA / KRMCA Members / 4/8/2008 / Ongoing / Staff
Identify concrete contractor who will go talk to owners, designers or GC’s about alternate bids / KRMCA / 4/8/2008 / Ongoing / Staff

Actions for Strategy 2.2

ACTION / RESPONSIBILITY / DATE INITIATED / DATE COMPLETED / BUDGET IMPACT
Conduct NRMCA pervious concrete contractor’s installation course. / KRMCA/RPG Groups / 9/4/2007 / Ongoing / $5000
Conduct flat work finisher schools and testing for contractors. / KRMCA / 9/4/2007 / Ongoing / $5000

Actions for Strategy 2.3

ACTION / RESPONSIBILITY / DATE INITIATED / DATE COMPLETED / BUDGET IMPACT
Make a survey form for concrete contractors to complete concerning geographical areas, equipment resources, manpower and job sizes they are willing to perform. / KRMCA / 4/8/2008 / Ongoing / Staff

Actions for Strategy 2.4

ACTION / RESPONSIBILITY / DATE INITIATED / DATE COMPLETED / BUDGET IMPACT
Compile survey information from concrete contractors onto forms for distribution. / KRMCA / 4/8/2008 / Ongoing / Staff
Distribute forms to KRMCA members and designers in each geographical region. / KRMCA/RPG Groups / 4/8/2008 / Ongoing / Staff

Objective 3: Support KRMCA members, designers, and specifiers with all industry resources and design assistance.

Strategies

3.1  Utilize the NRMCA and PCA concrete industry’s concrete parking lot plan.

3.2  Provide quality and timely support materials.

3.3  Tracking of potential concrete parking construction.

3.4  Provide design assistance for concrete parking lots.

Actions for Strategy 3.1

ACTION / RESPONSIBILITY / DATE INITIATED / DATE COMPLETED / BUDGET IMPACT
Model the KRMCA parking lot promotion plan after the NRMCA and PCA National Concrete Industry’s Concrete Parking Lot Plan. / KRMCA / 9/4/2007 / Ongoing / Staff
Educate KRMCA members about the national plan. / KRMCA / 9/4/2007 / Ongoing / Staff

Actions for Strategy 3.2

ACTION / RESPONSIBILITY / DATE INITIATED / DATE COMPLETED / BUDGET IMPACT
Gather and make available the tools and materials from NRMCA, PCA, ACPA, and RPG’s such as Building Under Design, Updated Promotional Tool Kit, CPA Software, Flip Books for easy presentations / KRMCA / 9/4/2007 / Ongoing / Staff & $12000
Insure that any future publications and design aids are distributed in a timely manner. / KRMCA / 9/4/2007 / Ongoing / $2000
Distribute materials to KRMCA members and designers. / KRMCA/RPG Groups / 9/4/2007 / Ongoing / $1000

Actions for Strategy 3.3

ACTION / RESPONSIBILITY / DATE INITIATED / DATE COMPLETED / BUDGET IMPACT
Utilize “BUD” construction tracking system for potential parking lots. / KRMCA / Dependent upon new hire / Ongoing / Staff
Assist any KRMCA member that identifies any potential concrete parking lot. / KRMCA / Dependent upon new hire / Ongoing / Staff
Identify (friendly) GC’s, Architects, Engineers, Landscape Architects, and others in the industry to establish working relationships / KRMCA / Dependent upon new hire / Ongoing / Staff

Actions for Strategy 3.4

ACTION / RESPONSIBILITY / DATE INITIATED / DATE COMPLETED / BUDGET IMPACT
KRMCA director of Engineering, John McChord will provide design assistance to any owner or KRMCA member as requested. / KRMCA / 4/8/2008 / Ongoing / See 1.4.3
If detailed drawings are necessary for the project, the KRMCA will submit plans to the NRMCA program / KRMCA / 9/4/2008 / Ongoing / NRMCA

Objective 4: Develop and implement an incentive plan for KRMCA members who convert parking lots to concrete.

Strategies

4.1  Develop incentive plan to convert parking lots to concrete

4.2  Launch Incentive Plan

4.3  Report on parking lots that have been converted

Actions for Strategy 4.1

ACTION / RESPONSIBILITY / DATE INITIATED / DATE COMPLETED / BUDGET IMPACT
Develop .25 cents per yard incentive plan for KRMCA members / KRMCA / 9/4/2008 / Ongoing / Staff
Draw out parameters for regulation and administration of program / KRMCA / 9/4/2008 / 9/4/08 / Staff
Take proposal to the Promotion Committee for approval and to set aside funds for program / KRMCA/Promotion Committee / 9/4/2008 / Ongoing / $10,000 set aside

Actions for Strategy 4.2

ACTION / RESPONSIBILITY / DATE INITIATED / DATE COMPLETED / BUDGET IMPACT
Take plan and put in mail out to KRMCA Members. / KRMCA / 9/4/2008 / Ongoing / Staff
Place plan in newsletter periodically to remind members / KRMCA / 9/4/2008 / Ongoing / Staff
NRMCA National Resource Director Phil Kresge teach 5 Steps to Selling Concrete Parking Lots to membership at Winter Convention / KRMCA / 10/17/2008 / 2/08/08 / $500
Provide tools, such as the Concrete “flip book” and other handouts and software to members as need / KRMCA / 9/4/2008 / Ongoing / $500

Actions for Strategy 4.3

ACTION / RESPONSIBILITY / DATE INITIATED / DATE COMPLETED / BUDGET IMPACT
Set up parking lot conversion applications for member to turn in when the convert parking lots / KRMCA / 4/8/2008 / Ongoing / Staff
Place form in newsletter periodically to remind members about the program / KRMCA / 9/4/2008 / Ongoing / Staff

Objective 5: Measurement - Develop a plan where members can confidentially report all parking lots in Kentucky.

Strategies

5.1 Develop program to keep information provided strictly confidential

5.2 Insure to all members that information provided is confidential

Actions for Strategy 5.1

ACTION / RESPONSIBILITY / DATE INITIATED / DATE COMPLETED / BUDGET IMPACT
Set up spreadsheet that only KRMCA staff can access. / KRMCA / 4/8/2008 / Ongoing / Staff
Keep all submitted information stored securely and destroy printed information yearly / KRMCA / 4/8/2008 / Ongoing / Staff

Actions for Strategy 5.2

ACTION / RESPONSIBILITY / DATE INITIATED / DATE COMPLETED / BUDGET IMPACT
Track and chart PCA measurement information and report to KRMCA membership annually / PCA/KRMCA / 2005 / Ongoing / None
Report at meetings and in the newsletter the yardage converted only, all other information is confidential / KRMCA / 9/4/2008 / Ongoing / None

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