Organised by the European Sponsorship Association (ESA)

ESA BEST PROFESSIONAL DEVELOPMENT PROGRAMME

2017ENTRY FORM AND PAYMENT DETAILS

Early-bird entries close midnight1st September 2017
Final entries close midnight29th September 2017
Late entries close midnight6th October 2017
Please email completed entry form in Word doc format to:
NOTE: Sections ONE, TWO and FOUR need to be completed in full.
The form must contain written text only. You need to complete each question within the section.
DO NOT embed images or other media into it.
There is an entry checklist at the end of the form for your convenience.
PLEASE REFER TO THE ‘ASSESSMENT GUIDELINES’
AND ‘RULES OF ENTRY’ BEFORE COMPLETING THIS APPLICATION FORM
Remember – you can only be marked on what is included on this form.
Please note the content of this entry form will be used as the basis of a case study should you win an award.ESA will send the completed case study to you, which, once approved, will be uploaded to the member-only section of our website. All budget figures will remain confidential andwill notbe included in the case study.

SECTION ONE: DETAILED OVERVIEW

PROJECT DETAILS
Entered by (organisation name)
Project Title(This will be used in all publicity)
Duration of activity(start and end dates, or if ongoing when the programme started)
CATEGORY / ESA Best Professional Development Programme
Linked to Continuous Professional Development (CPD), this award celebrates the company which has excelled in providing sponsorship-related training for staff.
SUPPORTING MATERIAL (do not embed images within the application form itself)
Please supply the following with your application. Static visuals need to be in jpeg format. Please name attached files clearly so that they can be easily identified as belonging to your application to avoid confusion.
Please note – any video or image may be used on the Awards evening to demonstrate your work.
Static visual: one jpeg file of 2.5MB max permitted. This may be a composite image
/ Required
Logos: please provide relevant branding, i.e. campaign logo/s, sponsor logo/s, and agency logo, where applicable
/ Required
Video or PowerPoint slides: one 60 second video (WMV format, 1920 or 1080 resolution) OR six PowerPoint slides suitably sized for wide screens (NOT pdf)
/ Optional at this stage but will definitely be considered at the shortlist stage
BACKGROUND INFORMATION
Please complete EITHER box A or B to best describe your organisation. Entries will be sorted accordingly prior to judging. All data isconfidential and for judges’ information only.
A: If you are an independently-owned organisation
- Number of staff:
B: If your company is part of a larger organisation, i.e. under the umbrella of a parent company
- Parent company’s name:
- Parent company’s European or global location:
- Parent company’s number of European or global staff:
- Number of staff in your sub-company:
PROGRAMME SUMMARY
Maximum 100 words
  • This is your elevator pitch to explain your submission to judges.

(insert word-count)

SECTION TWO: APPLICATION

WORD-COUNT
Maximum 1,750 words spread across the following five areas within this section. It is important not to exceed the 1,750 words as the judges may deduct points for doing so. / ESA USE ONLY
  1. PLANNING (25 points)
  • How do you identify and assess professional development needs? (10 points)
  • How do you encourage and/or reward professional development in teams and management? (5 points)
  • What are your SMART objectives for the professional development programme (i.e. what is your definition of success? (10 marks)

2. BUDGET (5 points)
To be given in EurosAll figures are confidential and for judges’ information only. Failure to provide any information will lose marks. If specific budget information is confidential, please provide bands (e.g. €100,000-200,000). If you are unable to submit any figures, please provide an explanation. If there were any non-cash terms, please list them e.g. value in kind, marketing support, marketing content.
Annual PD budget (in Euros) / €
Percentage of budget per employee (in Euros) / €
Non-cash terms
  1. EXECUTION (30 points)
  • Give an overview of your professional development programme (5 points)
  • Explain how you develop the technical skills required for sponsorship (10points)
  • Explain how you develop the soft skills (e.g. capabilities) required for your business (10 points)
  • Explain how you balance formal, face to face training with informal development (e.g. mentoring, coaching etc) (5 marks)

  1. SPONSORSHIP SPECIFIC EVENTS (5 points)
  • How (and why) do you decide who attends sponsorship specific events (such as Think!Sponsorship, IEG, etc.)If no one attends external events, briefly explain why.

  1. EVALUATION(25 points)
  • How do you evaluate your programme’s success? (5 points)
  • What are the results of your programme (relate back to initial objectives) (10 points)
  • How will you evolve your programme? (10 points)

Total word-count for areas 1-5 above:………….(insert)

SECTION THREE: JUDGES’ COMMENTS(not for completion by applicant)

OVERALL ASSESSMENT (10 points)
  • Originality, innovation and benefit
/ ESA USE ONLY
ESA USE ONLY

Note to applicants: please ensure you also complete the whole of the following Section Four: Administration and Payment, before submitting your application.

SECTION FOUR: ADMINISTRATION AND PAYMENT

CONTACT DETAILS FOR APPLICANT
Name
Job Title
Organisation
Address
Country
Telephone Number
Email
Project Title
PAYMENT DETAILS
NOTE: Entries will not go through to the judging stage until the Eventbrite order number is received*
PAYMENT LINK: Pay through
*EVENTBRITE ORDER NUMBER:
ACCEPTANCE OF RULES OF ENTRY
It is a condition of entry that you accept the Rules of Entry. See
I have read and accept the Rules of Entry for the 2017 ESA Excellence Awards
Name: / Date:

Before submitting your application, please read the checklist below:

Note: When emailing the entry form, you should include the company name within the subject heading of your email. Please return this entry form in a Word document format to k you.
I have completed fully sections One, Two and Four of the form and included the word-count
I have paid the entry fee and provided my Eventbrite order number
I have attached the relevant supporting material with easily identifiable filenames

Please ensure your form is fully completed. Inaccurate or incomplete entries cannot be processed and will be returned within 48 hours for completion.

Good Luck!