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N E W S R E L E A S E
Client: The Tapco Group
Description: Arcella™Shake Roofing
Project:10-TA-064 Date: 2/03/14
For Release:Immediately
Contact:Jim Rednour,
True-look Cedar Roofing Delivers Style with Minimized Fire Risk
For those who love the traditional charm of shake roofing, today’s innovations mean the era of compromise is over. The natural elegance of shake roofing has historically come at high cost from recurring maintenanceand high risk of decay,and worse, fire.
Now, Inspire®Roofing Products’ Arcella™ Shake is changing the concept of shake roof architecture. Carrying a limited lifetime warranty, it combines optimum fire protection with no maintenance ever being required.
The Inspire Arcella Shake Roofing System carries a Class A fire rating – the highest level – meaning it’s tested in accordance with Underwriters Laboratories’ “severe” fire exposure testing. In comparison, much wood shake roofing carries no fire rating at all.
Many municipalities prohibit wooden roofs because of inherent fire risk. For communities that require Class A roofing or that deal with arid conditions, high wind and the combustible fuel of crackly brush, Inspire’s composite engineering offers a complete solution. Inspire removes fuel from potential fires with protection that could mean the difference in a roof and home surviving flying embers versus succumbing to themin flames.
While wooden shakeis picturesquely romantic, glinting in the sun and weathering from a fresh rustic tone to one of handsome grey –in just several years, homeowners may have reason to worry. According to the U.S.D.A.’s Forest Products Laboratory, failure from decay can occur in less than 10 years. But with Inspire’s line of genuine cedar colors, homeowners capture the look and texture of gorgeous cedar for as long as they own their home.
“Even with commitment to a great–looking home, homeowners attracted to shake style can’t undo the effects of weather and time on wood. Inspire allows homeowners to avoid a needy roof, instead gaining one that keeps on giving beauty,” said Jonathan Wierengo, Vice President of marketing for The Tapco Group, maker of Inspire.
Inspire Arcella Shake is available in four rich colors that characterize nature’s warmth. Aged Cedar,New Cedar, Cedar Brown and Weathered Grey deliver handsome charm to complete a home’s classic look. Within each genuine color selection, two or three delicate shade variations deliver both a unified color field and unique authenticity. By comparison, other manufacturers’ synthetic shake has variations that veer further from a main color, perpetuating a mottled roof and calling authenticity into question.
To enhance the natural, handcrafted look, Inspire features a mix of 10”, 7-1/2” and 5” shake widths. Each Arcella Shake color selection is factory-sorted to deliver the ideal, ready-made proportions of shake width and nuanced color.
Underlying the shakes’ authentic beauty, Inspire’s Arcella Shake’s innovative mineral filled polyolefin composition handles beastly weather; fierce wind-driven rain, Class 4 hail impact, sea-spray and 110 mph winds. Durability combines with meticulous realism reflecting hand-split cedar wood. By exactly mirroring nature’s texture, Inspire Arcella Shake produces deep dimension, long wood grain striations and wondrous interplays of light and shadow.All the attraction of shake roofing is delivered with significantly lower investments in money and time.
Wood shake problems can start with mildew or moss and lead to rotting, warping and cracking. These, along with discoloring or unsightly stains and streaks can mar a home that would otherwise give a complete picture of outstanding curb appeal. With Inspire, no preservative treatments or cleaning solutions are ever needed to combat these; they are never an issue.
Since it is virtually maintenance-free, Inspire relieves homeowners from chores that risk safety. They don’t have to get the ladder out and scale the roof to perform work at dangerous heights, or hire someone. Conversely with wood, homeowners need to perform annual debris removal and more involved scrub- cleaning. In forested areas, that need becomes greater as damaging storms leave more branches and debris on wooden shakes that can suffer moisture effects leading to rotting.
Inspire’s impermeability and toughness deliver valuable protection for coastal homes, standingupto extreme storms and years of saltwater-laden gusts. Its InFlex™ cambered design means fasteners hold the shakes snugly to the roof. Locking tabs provide easy installation and also protect against wind-driven rain, preventing water penetration for a structurally-sound roof.
Inspire Arcella Shake’s durability also makes it the sustainable cedar alternative. There’s no forced reliance on chemical treatments that need to be repeated every several years for wood shakes that could themselves need replacement in less than 20 years.
More communities are allowing application of composite shake roofing such as Inspire because of its beauty and authentic appearance. With this next-generation shake roofing, homeowners don’t have to commit to lower fire resistance ratings or the ongoing cost ofperiodic roof service calls. Inspire allows them to easily embrace the shake style they love while gaining peace of mind and charm that end.
For more information, visit: or call 1-800-971-4148.
Inspire Roofing is a product of The Tapco Group®, a U.S. Green Building Council member. For more information, call 1-866-288-2726 or visit A leading provider of easy to install, premium innovative interior and exterior products, The Tapco Group has served the building industry since 1961, specializing in the manufacturing of roofing, siding, decking, trimboard, tool systems, egress systems and siding components. The products combine versatile application, durability, vast color palettes and uncommon authenticity to exceed the expectations of contractors and homeowners. The Tapco Group – Genuinely Better Building Products™.
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Photo Caption:
The Inspire Arcella™ Shake Roofing System is the innovative roofing alternative with enhanced protection and a superior life cycle. Backed by a limited lifetime warranty, it carries Class A fire protection, Class 4 impact resistance and a 110 mph wind uplift rating.
Shown: new color – Aged Cedar
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File: 10-TA-064 NR