Pricing Guide for Web Copywriting Services (Estimates)
SEO Copywriting Fees (Search Engine Optimization)
Optimizing a Page
Re-write a client’s current web copy, so that it can be found by the search engines for a desired keyword or phrase.
Fee Range: $100 - $400 per page
Conduct a website audit
One to Five page website: Fee Range: $1,200 - $3,500
Six to Ten website: Fee Range: $4,500 - $6,750
More than 12 pages – Call (703) 623 1523 for special pricing
Write/Re-write a Website
Five to sixpage website using SEO strategies.Fee Range: $1,500 - $3,500
Seven to Twelve website using SEO strategies. Fee Range: $4,000 - $5,750
More than 12 pages – Call (703) 623 1523 for special pricing
Landing Page Fees by Type
Homepage
This is the most important page of a website, and is often the most difficult to write.
Fee Range: $450 to $4,500
Information Page
An “information” page contains good relevant content such as a “How To” articles, product reviews and any other information your prospect might need as part of the decision process. The goal of an information page is not to directly sell something, but to move the sales process forward in some way.
Fee Range: $250 to $750
Subscription Page
Product description is minimal; the focus is more on the benefits the prospect will experience once they complete the transaction
Fee Range: $450 to $4,500
Sales Page
Anypage selling a product or service. These can range from a short product description page (similar to the ones you see on Amazon.com) to a full blown sales letter.
Fee Range: $450 to $10,000
Call to Action Page
The goal of a “Call to Action” page is to directly sell something; the primary objective is to move the sales process forward and close the sale.This is the second most important page of a website, and is often the most difficult to write.
Fee Range: $450 to $4,500
About US page
An “About Us” page contains good relevant content such as a “who you are, resumes, goals and ambitions, value proposition, product reviews and any other information your prospect might need as part of the decision process. The goal of an About US page is not to directly sell something, but to move the sales process forward in some way.
Fee Range: $450 to $5,000
Sales Page Fees Broken Down By Equivalent Length in Print:
- ◦One Page
Fee Range: $450 - $1000
- ◦Two to Four Pages
Fee Range: $1,200 - $4000
- ◦Six to 20 Pages
Fee Range: $5,000 - $10,000
Email Fees
Standalone Sales Email
Similar to promos, these emails close the deal.
Fee Range: $250 to $2000
Newsletter/E-zine
Fee Range: $450 to $2500
Articles
Price ranges by complexity of topic and client size – generally 400 to 1200 words.
Fee Range: $275 to $3000
Regular E-letters
Fee Range: $50 to $200 per email (usually priced by month.)
Monthly newsletter
Fee range: $2000 to $3000 (usually based on an annual contract)
Press Release
Price ranges by complexity of topic and client size – generally 400 to 1200 words.
Fee Range: $275 to $3000
NOTE: Graphic inserts and purchase are extra. If the client provides the graphic(s), the cost will be $500.00 to imbed up to 3 graphic for each page of content. Actual graphic cost is determined by which site we use to purchase the product from. Usually between $5.00 and $20.00
Call (703) 623 1523 for special pricing if you have a requirement that exceeds 3 graphics.